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https://businessinsider.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

31/100

Site name appears as

Page titleBI plus
og:site_nameBusiness Insider
twitter:site@bideutschland
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

businessinsider.de

Aktuelle News von Business Insider Deutschland

News aus Wirtschaft, Finanzen, Tech & Karriere: Business Insider liefert fundierte Analysen, Insiderwissen & Trends für Entscheider und Business-Profis.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — Aktuelle News von Business Insider Deutschland
  • twitter:description — News aus Wirtschaft, Finanzen, Tech & Karriere: Business Insider liefert fundierte Analysen, Insiderwissen & Trends f...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

BUSINESSINSIDER.DE

Aktuelle News von Business Insider Deutschland

News aus Wirtschaft, Finanzen, Tech & Karriere: Business Insider liefert fundierte Analysen, Insiderwissen & Trends für Entscheider und Business-Profis.

Preview quality · Facebook C · 65/100
  • og:title — Aktuelle News von Business Insider Deutschland
  • og:description — News aus Wirtschaft, Finanzen, Tech & Karriere: Business Insider liefert fundierte Analysen, Insiderwissen & Trends f...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.businessinsider.de/
  • og:site_name — Business Insider

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Aktuelle News von Business Insider Deutschland

businessinsider.de

Preview quality · LinkedIn D · 60/100

Description will be truncated (153 chars / 150 max)

  • og:title — Aktuelle News von Business Insider Deutschland
  • og:description — News aus Wirtschaft, Finanzen, Tech & Karriere: Business Insider liefert fundierte Analysen, Insiderwissen & Trends f...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

businessinsider.de

Aktuelle News von Business Insider Deutschland

News aus Wirtschaft, Finanzen, Tech & Karriere: Business Insider liefert fundierte Analysen, Insiderwissen & Trends für Entscheider und Business-Profis.

Preview quality · Slack B · 80/100
  • og:title — Aktuelle News von Business Insider Deutschland
  • og:description — News aus Wirtschaft, Finanzen, Tech & Karriere: Business Insider liefert fundierte Analysen, Insiderwissen & Trends f...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 67/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.businessinsider.de\/",
      "url": "https:\/\/www.businessinsider.de\/",
      "name": "Aktuelle News von Business Insider Deutschland",
      "isPartOf": {
        "@id": "https:\/\/www.businessinsider.de\/#website"
      },
      "about": {
        "@id": "https:\/\/www.businessinsider.de\/#organization"
      },
      "datePublished": "2025-06-02T07:44:15+00:00",
      "dateModified": "2026-04-21T06:48:02+00:00",
      "description": "News aus Wirtschaft, Finanzen, Tech & Karriere: Business Insider liefert fundierte Analysen, Insiderwissen & Trends für Entscheider und Business-Profis.",
      "breadcrumb": {
        "@id": "https:\/\/www.businessinsider.de\/#breadcrumb"
      },
      "inLanguage": "de",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.businessinsider.de\/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.businessinsider.de\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Aktuelle News von Business Insider Deutschland"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.businessinsider.de\/#website",
      "url": "https:\/\/www.businessinsider.de\/",
      "name": "Business Insider Deutschland",
      "description": "Aktuelle Wirtschafts-News von Business Insider aus Deutschland.",
      "publisher": {
        "@id": "https:\/\/www.businessinsider.de\/#organization"
      },
      "alternateName": "Business Insider",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.businessinsider.de\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "de"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.businessinsider.de\/#organization",
      "name": "Business Insider Deutschland",
      "alternateName": "Business Insider",
      "url": "https:\/\/www.businessinsider.de\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "de",
        "@id": "https:\/\/www.businessinsider.de\/#\/schema\/logo\/image\/",
        "url": "https:\/\/cdn.businessinsider.de\/wp-content\/uploads\/2024\/03\/BI-SecondaryLogo-Black.png?ver=1709627310",
        "contentUrl": "https:\/\/cdn.businessinsider.de\/wp-content\/uploads\/2024\/03\/BI-SecondaryLogo-Black.png?ver=1709627310",
        "width": 4096,
        "height": 361,
        "caption": "Business Insider Deutschland"
      },
      "image": {
        "@id": "https:\/\/www.businessinsider.de\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/Business.Insider.Deutschland\/",
        "https:\/\/x.com\/bideutschland",
        "https:\/\/www.youtube.com\/@businessinsiderdeutschland",
        "https:\/\/www.instagram.com\/businessinsider.de\/"
      ],
      "description": "Business Insider Deutschland",
      "email": "contact@businessinsider.de",
      "legalName": "Business Insider Deutschland GmbH"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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