Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

5 PASS 2 REVIEW 2 FIX

Image Optimization

Action

8 issues found across 45 images

FIX

8 issues found across 45 images

8 images significantly larger than display size

Resizing to display dimensions could save approximately 948 KB.

Got: ~948 KB wasted

10 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

7 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

All 41 images use legacy formats (JPEG/PNG/GIF)

WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.

1 images missing alt text

Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.

Total image weight: 1296 KB (1.3 MB)

Consider compressing images, using modern formats, and serving appropriately sized images.

1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)

Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--38f77834-d3b2-454b-9958-a69b29e80d67/webasto-logo-white-claim-pub.png?quality=85&width=800&preferwebp=true.

7 image(s) rendered at a different aspect ratio than the source

The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--082b73b4-e0be-4bbe-97e0-993d0a0aa410/roof-campaign-openable-roof-shooting.jpg?quality=85&width=800&preferwebp=true, https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--6942d5cd-52fd-4168-8c2b-f3ccf4f3413d/airflow-7-14-21-press1340x480.jpg?quality=82&preferwebp=true, https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--e635bc62-d691-4a10-bc34-66ccdbc0c301/history-1901-wilhelm-baier-foundation.jpg?quality=82&preferwebp=true (+4 more).

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

46/100

Site name appears as

Page title	125 Years of Innovation Systems Partner for Mobility & Roofs
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Rich Results Eligibility

Action

No JSON-LD found -- no rich-result eligibility

REVIEW

No JSON-LD found -- no rich-result eligibility

No JSON-LD structured data on the page

No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.

A+

Links

177 links checked, 177 healthy, 0 broken

PASS

177 links checked, 177 healthy, 0 broken

177 of 177 links are healthy

177 total 177 healthy

200 https://scripts.clarity.ms/0.8.62/clarity.js <script>

200 https://www.clarity.ms/tag/rih3plfj01 <script>

200 https://www.webasto.com/.rum/@adobe/helix-rum-js@%5E2/dist/m... <script>

200 https://www.webasto.com/en-int.html <link>

200 https://www.webasto.com/etc.clientlibs/webasto/clientlibs/cl... <link>

200 https://assets.adobedtm.com/04196e8f7bcd/74f40dedb607/launch... <script>

200 https://www.webasto.com/etc.clientlibs/webasto/clientlibs/cl... <script>

200 https://www.webasto.com/etc.clientlibs/webasto/clientlibs/cl... <link>

200 https://www.webasto.com/etc.clientlibs/core/wcm/components/c... <script>

200 https://assets.adobedtm.com/extensions/EP31dbb9c60e404ba1aa6... <script>

200 https://app.usercentrics.eu/browser-ui/latest/loader.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-11140615971 <script>

200 https://app.usercentrics.eu/browser-ui/3.101.0/index.module.... <script>

200 https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--3... <img>

200 https://www.webasto.com/ <a>

200 https://www.webasto.com/en-int/newsroom/press-releases/plant... <a>

200 https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--c... <img>

200 https://www.webasto.com/en-int/newsroom/press-releases/finan... <a>

200 https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--7... <img>

200 https://www.webasto.com/en-int/the-group.html <a>

200 https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--4... <img>

200 https://www.webasto.com/en-int/the-group/management.html <a>

200 https://www.webasto.com/en-int/the-group/strategy.html <a>

200 https://www.webasto.com/en-int/the-group/facts-and-figures.h... <a>

200 https://www.webasto.com/en-int/the-group/locations-worldwide... <a>

200 https://www.webasto.com/en-int/the-group/supplier-management... <a>

200 https://www.webasto.com/en-int/the-group/history.html <a>

200 https://www.webasto.com/en-int/the-group/awards.html <a>

200 https://www.webasto.com/en-int/the-group/certificates.html <a>

200 https://www.webasto.com/en-int/responsibility.html <a>

200 https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--2... <img>

200 https://www.webasto.com/en-int/responsibility/sustainability... <a>

200 https://www.webasto.com/en-int/responsibility/corporate-cult... <a>

200 https://www.webasto.com/en-int/responsibility/governance-and... <a>

200 https://www.webasto.com/en-int/responsibility/human-rights.h... <a>

200 https://www.webasto.com/en-int/responsibility/whistleblowing... <a>

200 https://www.webasto.com/en-int/responsibility/diversity.html <a>

200 https://www.webasto.com/en-int/responsibility/webasto-founda... <a>

200 https://www.webasto.com/en-int/career.html <a>

200 https://www.webasto.com/adobe/dynamicmedia/deliver/dm-aid--3... <img>

200 https://www.webasto.com/en-int/career/jobs.html <a>

200 https://www.webasto.com/en-int/career/how-we-work.html <a>

200 https://www.webasto.com/en-int/career/locations.html <a>

200 https://www.webasto.com/en-int/newsroom.html <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is long (70 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 70 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: 70 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

www.webasto.com

Webasto – 125 Years of Innovation Systems Partner for Mobility & Roofs

Discover Webasto - a global top-100 systems partner, 125 years of innovation in mobility, providing roof systems, battery systems, heating and electrification

Preview quality · Twitter/X F · 45/100

Title will be truncated (72 chars / 70 max)

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (72 chars, max 70)
→ Shorten the title to ≤70 characters

WWW.WEBASTO.COM

Webasto – 125 Years of Innovation Systems Partner for Mobility & Roofs

Discover Webasto - a global top-100 systems partner, 125 years of innovation in mobility, providing roof systems, battery systems, heating and electrification

Preview quality · Facebook B · 75/100

Title will be truncated (72 chars / 60 max)

Description will be truncated (158 chars / 155 max)

og:title — Webasto – 125 Years of Innovation Systems Partner for Mobility & Roofs
og:description — Discover Webasto - a global top-100 systems partner, 125 years of innovation in mobility, providing roof systems, bat...
og:image — https://www.webasto.com/content/dam/webasto/en/home/1-1_Feel_the_Drive_1st_Frame.png
og:type — website
og:url — https://www.webasto.com/en-int.html
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Title will be truncated on Facebook (72 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (158 chars, max 155)
→ Tighten og:description to ≤155 characters

Webasto – 125 Years of Innovation Systems Partner for Mobility & Roofs

www.webasto.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (158 chars / 150 max)

og:title — Webasto – 125 Years of Innovation Systems Partner for Mobility & Roofs
og:description — Discover Webasto - a global top-100 systems partner, 125 years of innovation in mobility, providing roof systems, bat...
og:image — https://www.webasto.com/content/dam/webasto/en/home/1-1_Feel_the_Drive_1st_Frame.png

Description will be truncated on LinkedIn (158 chars, max 150)
→ Tighten og:description to ≤150 characters

www.webasto.com

Webasto – 125 Years of Innovation Systems Partner for Mobility & Roofs

Discover Webasto - a global top-100 systems partner, 125 years of innovation in mobility, providing roof systems, battery systems, heating and electrification

Preview quality · Slack A+ · 100/100

og:title — Webasto – 125 Years of Innovation Systems Partner for Mobility & Roofs
og:description — Discover Webasto - a global top-100 systems partner, 125 years of innovation in mobility, providing roof systems, bat...
og:image — https://www.webasto.com/content/dam/webasto/en/home/1-1_Feel_the_Drive_1st_Frame.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 78/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

A+

Open Graph / Twitter Card Depth

OG image dimensions and Twitter card configuration look healthy

PASS

OG image dimensions and Twitter card configuration look healthy

OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid

A+

Autoplay Media

1 media element(s) found, none autoplay

PASS

1 media element(s) found, none autoplay

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.