C — https://buzzfeednews.com

Site Health

Score: 72 / 100

Based on 8 categories, 0 sections

Room to improve — your 5.5s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Amazon Route 53 · 669 peers

You 72

Avg 72

At average

0 50 100

Better than 34% of Amazon Route 53 sites See full Amazon Route 53 benchmark →

core-js · 960 peers

You 72

Avg 72

At average

0 50 100

Better than 36% of core-js sites See full core-js benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

Cookie 'bf-geo-country' is missing the Secure flag

Security gaps expose your site and users to attacks, eroding trust.

Security › Cookie Security

Cookie 'ccpa' is missing the Secure flag

Security gaps expose your site and users to attacks, eroding trust.

Security › Cookie Security

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Nothing in this quadrant — good news.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fbuzzfeednews.com)](https://beavercheck.com/results/76b859c0-a579-418d-af01-3dc808a53ca2)

HTML

<a href="https://beavercheck.com/results/76b859c0-a579-418d-af01-3dc808a53ca2"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fbuzzfeednews.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fbuzzfeednews.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Addressing the critical issues below would have the most immediate impact on your user trust.

5 security gaps detected — browsers may warn visitors about your site.

Conversion Barriers

4 critical 2 warning

6 barrier(s) likely increasing bounce by ~32%.

Speed (2)

Page takes 5.5s to load

+12% bounce

Users abandon at ~3s — you're 3.0s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 6.0s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

Severe layout shift during page load

+6% bounce

Users mis-click when content jumps — converting intent into frustration

Fix: Reserve space for images, ads, and embeds with explicit width/height

Navigation (1)

3 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€213 investment → €3,403/month returns + EUR 120,000,000 risk avoided

Payback period: < 1 month First-year ROI: +19115%

Investment

€213

2h · 5 findings

Monthly returns

€3,403 /mo

~€40,831 / year

Conversions recovered €3,401
Bandwidth savings €1.30

Regulatory risk avoided

EUR 120,000,000

if kept compliant

ePrivacy Directive EUR 100,000,000
GDPR EUR 20,000,000

Payback period

0 12mo 24mo

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€213

2.5 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins

€213 5 fixes in ~150 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€10,000,001 / month at risk

~€120,000,016 / year if left unfixed

Compliance Risk

€120,000,000

ePrivacy DirectiveGDPR

No privacy policy link detected
GDPR: EUR 10,000 – EUR 20,000,000
6 advertising/retargeting trackers detected
GDPR: EUR 10,000 – EUR 20,000,000
Trackers detected but no cookie policy found
GDPR: EUR 5,000 – EUR 10,000,000

+3 more

Bandwidth Waste

€1.30 /mo

17520.7 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~1.8 MB per page load
Saves €1.30/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.80 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.52 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

6.01 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.353

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

10.07 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

34.52 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn.permutive.com/4156fada-6f75-48ea-9015-69f98aab4271-web.js	900.0 s	315.0 KiB
html-load.cc/script/d3d3LmJ1enpmZWVkbmV3cy5jb20.js	300.0 s	129.6 KiB
/signals/config/260954170738952?v=2.9.303&r=stable&domain...	1200.0 s	126.8 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
client.aps.amazon-adsystem.com/publisher.js	3600.0 s	82.6 KiB
/buzzfeed-static/static/2023-05/5/20/campaign_images/64bf...	86400.0 s	150.0 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
/buzzfeed-static/static/2026-04/20/14/subbuzz/5YtaLdCS5.j...	86400.0 s	129.6 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js	86400.0 s	127.0 KiB
/buzzfeed-static/static/2026-04/21/20/thumb/yJFfNkgRt.jpg...	86400.0 s	122.7 KiB
/buzzfeed-static/static/2026-04/19/20/thumb/D4Hx_G-hl.jpg...	86400.0 s	103.6 KiB
/buzzfeed-static/static/2026-03/19/04/thumb/NvNxXkZpE.jpg...	86400.0 s	92.9 KiB
/buzzfeed-static/static/2026-04/20/13/thumb/x5zWkvDrd.jpg...	86400.0 s	89.0 KiB
/buzzfeed-static/static/2026-03/17/23/thumb/PVcpM5krX.jpg...	86400.0 s	88.9 KiB
/buzzfeed-static/static/2026-04/06/06/thumb/rwZdlCySS.jpg...	86400.0 s	85.4 KiB
/buzzfeed-static/static/2026-04/02/23/thumb/0bLPo1XFo.jpg...	86400.0 s	85.1 KiB
/buzzfeed-static/static/2026-04/20/16/thumb/zbtK88Svr.jpg...	86400.0 s	84.5 KiB
/buzzfeed-static/static/2026-04/19/15/subbuzz/UPupfuQ8J.j...	86400.0 s	78.8 KiB
/buzzfeed-static/static/2026-04/17/21/thumb/XTbgiQUKe.jpg...	86400.0 s	74.6 KiB
cdn.id5-sync.com/api/1.0/esp.js	3600.0 s	34.8 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.3 KiB
/buzzfeed-static/static/2026-04/06/19/thumb/v8_vksQ6K.jpg...	86400.0 s	67.9 KiB
/buzzfeed-static/static/2026-04/19/19/thumb/V6f8MkabN.jpg...	86400.0 s	67.8 KiB
/buzzfeed-static/static/2026-04/19/18/thumb/L-WzXNMf7.jpg...	86400.0 s	67.7 KiB
/buzzfeed-static/static/2026-04/21/14/thumb/qTLsdWMby.jpg...	86400.0 s	63.9 KiB
/buzzfeed-static/static/2026-04/20/20/thumb/hDnN3YtB0.jpg...	86400.0 s	63.3 KiB
/buzzfeed-static/static/2026-04/16/19/thumb/BOPAAsS2K.jpg...	86400.0 s	61.5 KiB
/buzzfeed-static/static/2026-04/17/18/thumb/p4naJiY2J.jpg...	86400.0 s	59.4 KiB
/buzzfeed-static/static/2026-04/20/11/thumb/RFiTtO7Vk.jpg...	86400.0 s	56.5 KiB
/buzzfeed-static/static/2026-04/19/16/thumb/Da_IHLXtI.jpg...	86400.0 s	56.0 KiB
/buzzfeed-static/static/2026-04/19/22/thumb/m3ggPADBq.jpg...	86400.0 s	55.0 KiB
/buzzfeed-static/static/2026-04/20/19/thumb/vBBeM_Heo.jpg...	86400.0 s	54.8 KiB
/buzzfeed-static/static/2026-04/20/17/thumb/dYvpqQhRU.jpg...	86400.0 s	50.7 KiB
/buzzfeed-static/static/2026-04/21/12/thumb/kiIzsq5Ex.jpg...	86400.0 s	50.7 KiB
/buzzfeed-static/static/2026-04/20/19/thumb/w9WHX52Fa.jpg...	86400.0 s	49.1 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
/buzzfeed-static/static/2026-04/20/14/thumb/dqL1dnPY9.jpg...	86400.0 s	45.0 KiB
/buzzfeed-static/static/2026-04/21/11/thumb/4PhUF87xG.jpg...	86400.0 s	44.6 KiB
/buzzfeed-static/static/2026-04/20/16/thumb/YSJoxpREn.jpg...	86400.0 s	44.3 KiB
/buzzfeed-static/static/2026-04/21/16/thumb/gySaOfTbS.jpg...	86400.0 s	39.7 KiB
/buzzfeed-static/static/2026-04/20/15/thumb/3PYIVmVDu.jpg...	86400.0 s	29.8 KiB
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	14.0 KiB
/buzzfeed-static/static/2026-04/20/12/thumb/2LuS_BHOk.png...	86400.0 s	25.1 KiB
tagan.adlightning.com/buzzfeed/op.js	3600.0 s	11.4 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otGPP.js	86400.0 s	22.3 KiB
/buzzfeed-static/static/2026-04/20/13/thumb/MuWJ2R-l8.jpg...	86400.0 s	20.9 KiB
/buzzfeed-static/static/2026-04/20/17/thumb/7-BNL_LHOq.jp...	86400.0 s	19.2 KiB
cdn.cookielaw.org/logos/static/ot_company_logo.png	86400.0 s	19.1 KiB
static.criteo.net/js/ld/publishertag.ids.js	86400.0 s	14.8 KiB
/buzzfeed-static/static/2026-04/17/13/thumb/Cqe-_Dn7X.jpg...	86400.0 s	14.6 KiB
eus.rubiconproject.com/usync.js	52123.0 s	11.5 KiB
tags.crwdcntrl.net/lt/c/16589/sync.min.js	86400.0 s	13.2 KiB
tags.crwdcntrl.net/lt/c/16576/sync.min.js	86400.0 s	13.1 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...	86400.0 s	10.7 KiB
/buzzfeed-static/static/2026-04/21/15/thumb/gStjhSgXu.jpg...	86400.0 s	9.3 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
/buzzfeed-static/static/2026-04/21/12/thumb/tEuWDEBxh.jpg...	86400.0 s	8.8 KiB
sb.scorecardresearch.com/internal-cs/6768151/beacon-and.js	86400.0 s	7.8 KiB
/buzzfeed-static/static/2026-04/20/20/thumb/Uyhkq8RT3V.jp...	86400.0 s	6.4 KiB
cdn.cookielaw.org/opt-out/otCCPAiab.js	86400.0 s	6.1 KiB
config.aps.amazon-adsystem.com/configs/3713	3600.0 s	2.2 KiB
/buzzfeed-static/static/2026-04/17/03/thumb/qqtv5mrLRT.jp...	86400.0 s	4.2 KiB
/99de230f-1e50-4e62-a2de-fd9a4ff96eed/launchpad-liveramp.js	0.0 ms	1.6 KiB
id5-sync.com/c/490/0/8/1.gif?gdpr=0&gdpr_consent=&us_privacy=	0.0 ms	1.0 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
/buzzfeed-static/static/avatars/hedgehog_large.jpg?output...	86400.0 s	2.3 KiB
/buzzfeed-static/static/user_images/ldrFxciQm_large.jpg?o...	86400.0 s	2.3 KiB
/buzzfeed-static/static/user_images/xw3A6mnyX_large.jpg?o...	86400.0 s	2.3 KiB
/buzzfeed-static/static/2018-07/18/10/user_images/buzzfee...	86400.0 s	2.2 KiB
/buzzfeed-static/static/user_images/X3gPZZ3BY_large.jpg?o...	86400.0 s	2.2 KiB
/pagead/js/r20260420/r20110914/client/qs_click_protection...	1209600.0 s	8.9 KiB
/buzzfeed-static/static/2017-04/17/12/user_images/buzzfee...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/o6_T4Wn_z_large.jpg?o...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/CIin6-uyP_large.jpg?o...	86400.0 s	2.1 KiB
/buzzfeed-static/static/2018-02/12/15/user_images/buzzfee...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/mGgi4j4gF_large.jpg?o...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/RtiVp8dQz_large.jpg?o...	86400.0 s	2.1 KiB
/buzzfeed-static/static/2017-11/15/22/user_images/buzzfee...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/FK737vfnM_large.jpg?o...	86400.0 s	2.1 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	8.4 KiB
/buzzfeed-static/static/user_images/9KSonlH6T_large.jpg?o...	86400.0 s	2.0 KiB
/buzzfeed-static/static/user_images/f6icyhmCW_large.jpg?o...	86400.0 s	2.0 KiB
/buzzfeed-static/static/2017-12/12/13/user_images/buzzfee...	86400.0 s	2.0 KiB
/buzzfeed-static/static/2023-05/5/20/campaign_images/45d8...	86400.0 s	2.0 KiB
/buzzfeed-static/static/user_images/kq01bdeCR_large.jpg?o...	86400.0 s	1.9 KiB
/buzzfeed-static/static/user_images/_UpbzlJKs_large.jpg?o...	86400.0 s	1.9 KiB
/buzzfeed-static/static/user_images/QYdlg_QeF_large.jpg?o...	86400.0 s	1.9 KiB
sync.cootlogix.com/api/cookie?partnerId=rubiconut&userId=MO94GVWB-1I-BP0M	0.0 ms	496 B
/cookie?redirect_url=https%3A%2F%2Felb.the-ozone-project....	0.0 ms	484 B
/pagead/js/r20260420/r20110914/elements/html/omrhp_fy2021.js	1209600.0 s	3.3 KiB
/track/cmb/generic?ttd_pid=u40cpuw&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	255 B
/track/cmb/generic?ttd_pid=sirnsvg&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	254 B
match.adsrvr.org/track/cmb/generic?ttd_tpi=1&ttd_pid=lewrkpm	0.0 ms	254 B
match.adsrvr.org/track/cmb/generic?ttd_tpi=1&ttd_pid=q4jldgr	0.0 ms	254 B
geolocation.onetrust.com/cookieconsentpub/v1/geo/location/dnsfeed	0.0 ms	248 B
ad-delivery.net/px.gif?ch=1	86400.0 s	613 B
cdn.cookielaw.org/logos/static/ot_close.svg	86400.0 s	518 B
/ul_cb/dsp_match/275?ssp=524&gdpr=%7Bgdpr%7D&gdpr_consent...	0.0 ms	198 B
/ul_cb/server_match?gdpr=0&gdpr_consent=&us_privacy=&r=ht...	0.0 ms	198 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.3 KiB
creativecdn.com/cm-notify?pi=uk-ozone-pbs&gdpr=0&gdpr_consent=&us_privacy=&tc=1	0.0 ms	124 B
cdn.jsdelivr.net/gh/prebid/shared-id/pubcid.js/docs/pubcid.min.js	604800.0 s	1001 B
/signal/v1/page_view?data_source_key=Gg1Si3AkcN&ip=5.45.1...	0.0 ms	94 B
/track/mntrjsAssessed?dHNjPTIwMjYtMDQtMjFUMjElM0ExNCUzQTQ...	0.0 ms	51 B
/track/aamHrtBt?dHNjPTIwMjYtMDQtMjFUMjElM0ExNCUzQTUxLjA4M...	0.0 ms	50 B
/track/aamHrtBt?dHNjPTIwMjYtMDQtMjFUMjElM0ExNCUzQTUzLjA4M...	0.0 ms	50 B
ad-delivery.net/px.gif?ch=2	86400.0 s	109 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	19 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_87008&dl...	0.0 ms	16 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/client/qs_click_protection...	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/elements/html/omrhp_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.070967] map[node:map[boundingRect:map[bottom:6111 height:5700 left:0 right:412 top:411 width:412] lhId:page-37-MAIN nodeLabel:BuzzFeed News "Omg The Phones And No Movement": Everyone Is Saying The Same Thi… path:1,HTML,1,BODY,7,MAIN selector:body.has-tb-ads > main#news-content snippet:<main class="page-content xs-px0 page-content--home" data-bfa="@l:Feed;" id="news-content"> type:node] score:0.040509] map[node:map[boundingRect:map[bottom:6111 height:5700 left:0 right:412 top:411 width:412] lhId:page-37-MAIN nodeLabel:BuzzFeed News "Omg The Phones And No Movement": Everyone Is Saying The Same Thi… path:1,HTML,1,BODY,7,MAIN selector:body.has-tb-ads > main#news-content snippet:<main class="page-content xs-px0 page-content--home" data-bfa="@l:Feed;" id="news-content"> type:node] score:0.01826] map[node:map[boundingRect:map[bottom:1181 height:199 left:0 right:412 top:982 width:412] lhId:page-40-DIV nodeLabel:“We Were Always Playing An Entirely Different Game”: The Ultimate Oral History … path:1,HTML,1,BODY,7,MAIN,3,DIV,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV selector:div.sm-hide > div#mod-pixiedust-static-3 > div.splash-regular-stories > div.splash-regular-stories__second-column snippet:<div class="splash-regular-stories__second-column"> type:node] score:0.012198]]

items: [map[node:map[type:text value:Total] score:0.352554] map[node:map[boundingRect:map[bottom:6111 height:5700 left:0 right:412 top:411 width:412] lhId:page-37-MAIN nodeLabel:BuzzFeed News "Omg The Phones And No Movement": Everyone Is Saying The Same Thi… path:1,HTML,1,BODY,7,MAIN selector:body.has-tb-ads > main#news-content snippet:<main class="page-content xs-px0 page-content--home" data-bfa="@l:Feed;" id="news-content"> type:node] score:0.352554]]

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/static-assets/fonts/BasierSquare-Regular.cb2cea763355eb7...	55 ms
/static-assets/fonts/PensumPro-Bold.f01591f850334f550d74c...	20 ms
/static-assets/fonts/Escalator_v0_18_Display-Bold.e25d565...	10 ms
/static-assets/fonts/PensumPro-Book.3a99dc0e5618c568d4f24...	10 ms
/static-assets/fonts/BasierSquare-Bold.200d8f83eed233bae3...	5.0 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:61.623 source:map[type:text value:[unattributed]]] map[reflowTime:0.74 source:map[column:794077 line:1 type:source-location url:https://www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js urlProvider:network]] map[reflowTime:1.503 source:map[column:848304 line:1 type:source-location url:https://www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js urlProvider:network]] map[reflowTime:0.479 source:map[column:1.034763e+06 line:1 type:source-location url:https://www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js urlProvider:network]] map[reflowTime:0.249 source:map[column:1.03736e+06 line:1 type:source-location url:https://www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
a.splash-regular-stories__link > span.splash-regular-stories__secondary-story-image-link > span.img-wireframe__image-container > img.xs-block `a.splash-regular-stories__link > span.splash-regular-stories__secondary-story-image-link > span.img-wireframe__image-container > img.xs-block`	/buzzfeed-static/static/2023-05/5/20/campaign_images/64bf...	149.5 KiB	142.7 KiB
A woman in a colorful strapless dress and a man in a green suit pose together a… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/14/subbuzz/5YtaLdCS5.j...	129.0 KiB	123.8 KiB
Sombr performing with a microphone, wearing an embellished jacket vs Addison Ra… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/19/20/thumb/D4Hx_G-hl.jpg...	103.1 KiB	98.9 KiB
Split image of Willie Nelson performing and Joey Lawrence on the red carpet, te… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-03/19/04/thumb/NvNxXkZpE.jpg...	92.4 KiB	88.7 KiB
Split image of Khloé Kardashian and Beyoncé. Text: `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/13/thumb/x5zWkvDrd.jpg...	88.5 KiB	84.8 KiB
Two individuals in bold, futuristic outfits on red carpet events, featuring int… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-03/17/23/thumb/PVcpM5krX.jpg...	88.3 KiB	84.7 KiB
Two images: Left shows a couple kissing at a wedding; right shows a man and wom… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/06/06/thumb/rwZdlCySS.jpg...	84.9 KiB	81.5 KiB
Two performers on stage, one in a light outfit with large wings, and the other … `span.splash-regular-stories__primary-story-image-link > div.img-wireframe > div.img-wireframe__image-container > img.xs-block`	/buzzfeed-static/static/2026-04/21/20/thumb/yJFfNkgRt.jpg...	122.0 KiB	81.4 KiB
Two women with styled blonde hair, left wears glitter makeup, right has curled … `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/02/23/thumb/0bLPo1XFo.jpg...	84.7 KiB	81.2 KiB
Two images of a shirtless man with numerous tattoos, singing into a microphone … `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/16/thumb/zbtK88Svr.jpg...	83.8 KiB	80.4 KiB
Shenseea in a cowboy hat and crocheted outfit with geometric patterns, smiling … `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/19/15/subbuzz/UPupfuQ8J.j...	78.4 KiB	75.2 KiB
On the left, Taylor Swift accepting an award on stage, and on the right, someon… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/17/21/thumb/XTbgiQUKe.jpg...	74.1 KiB	71.1 KiB
Two celebrities on a red carpet. The woman wears an elegant black dress; the ma… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/06/19/thumb/v8_vksQ6K.jpg...	67.4 KiB	64.7 KiB
Two side-by-side photos of two women smiling on a red carpet and one woman alon… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/19/19/thumb/V6f8MkabN.jpg...	67.2 KiB	64.4 KiB
Person on a red carpet wearing a textured, patterned outfit with visible detail… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/19/18/thumb/L-WzXNMf7.jpg...	67.1 KiB	64.4 KiB
Person in a tailored black suit with long hair, holding a walking cane, standin… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/20/thumb/hDnN3YtB0.jpg...	62.7 KiB	60.1 KiB
Law Roach at an event. Tweet addresses a seating issue with Delta Airlines, exp… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/21/14/thumb/qTLsdWMby.jpg...	63.4 KiB	58.9 KiB
Person performing on stage in a crop top. Couple at a formal event, one in a su… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/16/19/thumb/BOPAAsS2K.jpg...	60.9 KiB	58.5 KiB
Split image: On one side, an animated starfish in shorts; on other, a cartoon b… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/17/18/thumb/p4naJiY2J.jpg...	58.9 KiB	56.5 KiB
Two split images of two men: Left with text about denial and weirdness, right w… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/11/thumb/RFiTtO7Vk.jpg...	55.9 KiB	53.7 KiB
Person with shoulder-length hair wearing a shirt featuring an `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/19/16/thumb/Da_IHLXtI.jpg...	55.5 KiB	53.2 KiB
Barbara Palvin and Dylan Sprouse in sparkly outfits vs Dylan Sprouse in a suit `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/19/22/thumb/m3ggPADBq.jpg...	54.6 KiB	52.4 KiB
Left: Person in a casual, textured top. Right: Enlarged portrait of a girl with… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/19/thumb/vBBeM_Heo.jpg...	54.3 KiB	52.1 KiB
Two images of a woman. Left: close-up in formal wear. Right: dimly lit scene. T… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/17/thumb/dYvpqQhRU.jpg...	50.2 KiB	48.2 KiB
Steve Carell sits on a talk show next to a photo of a past celebrity couple, wi… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/19/thumb/w9WHX52Fa.jpg...	48.6 KiB	46.6 KiB
A person with long hair is speaking. Quotes discuss strong feelings about someo… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/21/12/thumb/kiIzsq5Ex.jpg...	50.1 KiB	46.6 KiB
Split image of Meryl Streep and Anne Hathaway `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/21/11/thumb/4PhUF87xG.jpg...	44.0 KiB	42.2 KiB
A split image: a woman with long curly hair on the left, and a bride in an eleg… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/16/thumb/YSJoxpREn.jpg...	43.8 KiB	42.0 KiB
Two side-by-side images show a young person in casual clothing posing with othe… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/14/thumb/dqL1dnPY9.jpg...	44.5 KiB	41.4 KiB
Person in a casual outfit with a zip-up jacket and a grey shirt, standing in fr… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/21/16/thumb/gySaOfTbS.jpg...	39.3 KiB	37.7 KiB
Left: Adam Levine. Right: Blurred pic of Adam and Behati Prinsloo. Text questio… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/15/thumb/3PYIVmVDu.jpg...	29.3 KiB	28.1 KiB
A person with long hair lies down, looking contemplative, with hands under thei… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/12/thumb/2LuS_BHOk.png...	24.6 KiB	23.6 KiB
head > link `head > link`	s0.2mdn.net/simgad/6839785220836284523	33.9 KiB	21.7 KiB
Leonardo Dicaprio gesturing animatedly, with an inset flowchart puzzle linking … `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/13/thumb/MuWJ2R-l8.jpg...	20.4 KiB	19.6 KiB
Person giving two thumbs up with a joyful expression, wearing a stylish outfit … `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/17/thumb/7-BNL_LHOq.jp...	18.7 KiB	17.9 KiB
A Final Editor’s Note `article.splash-regular-stories__tertiary-story > a.xs-flex > div.splash-regular-stories__tertiary-story-body > h2.splash-regular-stories__tertiary-story-title`	s0.2mdn.net/simgad/4931002921675488167	13.2 KiB	10.6 KiB
Split image of Kevin Hart, Shaq, Kristin Chenoweth, and Boban Marjanović at dif… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/17/13/thumb/Cqe-_Dn7X.jpg...	14.2 KiB	7.3 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-7-IMG

nodeLabel: Two performers on stage, one in a light outfit with large wings, and the other …

path: 1,HTML,1,BODY,7,MAIN,3,DIV,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,ARTICLE,0,A,0,SPAN,1,DIV,0,DIV,0,IMG

selector: span.splash-regular-stories__primary-story-image-link > div.img-wireframe > div.img-wireframe__image-container > img.xs-block

snippet: <img src="https://img.buzzfeed.com/buzzfeed-static/static/2026-04/21/20/thumb/yJFfNk…" alt="Two performers on stage, one in a light outfit with large wings, and the o…" is="" it="" illegal="" to="" dance="" at="" coachella?""="" class="xs-block img-wireframe__image">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 753 ms

URL	Time Spent
buzzfeednews.com/	753 ms
www.buzzfeednews.com/	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
BuzzFeed News "Omg The Phones And No Movement": Everyone Is Saying The Same Thi… `body.has-tb-ads > main#news-content`	0.353
BuzzFeed News "Omg The Phones And No Movement": Everyone Is Saying The Same Thi… `body.has-tb-ads > main#news-content`	0.041
BuzzFeed News "Omg The Phones And No Movement": Everyone Is Saying The Same Thi… `body.has-tb-ads > main#news-content`	0.018
“We Were Always Playing An Entirely Different Game”: The Ultimate Oral History … `div.sm-hide > div#mod-pixiedust-static-3 > div.splash-regular-stories > div.splash-regular-stories__second-column`	0.012

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 63.6 KiB

URL	Transfer Size	Est Savings
html{font-family:sans-serif;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …	33.1 KiB	31.4 KiB
	21.4 KiB	18.7 KiB
www.buzzfeednews.com/static-assets/css/core.4506bb676d5a62b8a1ce.css	14.3 KiB	13.5 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 610 ms 861.2 KiB

URL	Transfer Size	Est Savings
www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js	260.3 KiB	171.3 KiB
cds.connatix.com/p/320810193/connatix.player.js	138.5 KiB	94.7 KiB
www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js	125.0 KiB	91.8 KiB
html-load.cc/script/d3d3LmJ1enpmZWVkbmV3cy5jb20.js	128.8 KiB	83.2 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB	81.7 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js	126.9 KiB	65.0 KiB
www.buzzfeednews.com/static-assets/js/bfa.1455f9f68d1daa05a631.js	48.0 KiB	37.3 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	54.1 KiB	36.4 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	54.1 KiB	35.2 KiB
/signals/config/260954170738952?v=2.9.303&r=stable&domain...	126.7 KiB	35.0 KiB
micro.rubiconproject.com/prebid/dynamic/13062.js	177.4 KiB	33.8 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	33.4 KiB
client.aps.amazon-adsystem.com/publisher.js	82.2 KiB	31.7 KiB
cdn.id5-sync.com/api/1.0/esp.js	34.4 KiB	30.7 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js	3.0 s	2.0 s	81 ms
Unattributable	2.5 s	897 ms	0.0 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	1.5 s	1.3 s	72 ms
micro.rubiconproject.com/prebid/dynamic/13062.js	1.4 s	1.3 s	78 ms
cdn.permutive.com/4156fada-6f75-48ea-9015-69f98aab4271-web.js	1.2 s	951 ms	169 ms
www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js	973 ms	774 ms	176 ms
www.buzzfeednews.com/	872 ms	154 ms	15 ms
tagan.adlightning.com/buzzfeed/op.js	794 ms	743 ms	3.1 ms
cdn.cookielaw.org/scripttemplates/202601.1.0/otGPP.js	475 ms	455 ms	18 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	441 ms	339 ms	8.6 ms
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js	427 ms	241 ms	62 ms
/signals/config/260954170738952?v=2.9.303&r=stable&domain...	311 ms	245 ms	65 ms
client.aps.amazon-adsystem.com/publisher.js	294 ms	250 ms	40 ms
tagan.adlightning.com/buzzfeed/bl-0d6ee0c-ef4c48ed.js	284 ms	201 ms	34 ms
www.buzzfeednews.com/static-assets/js/bfa.1455f9f68d1daa05a631.js	236 ms	206 ms	28 ms
html-load.cc/script/d3d3LmJ1enpmZWVkbmV3cy5jb20.js	219 ms	161 ms	56 ms
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	213 ms	172 ms	40 ms
cds.connatix.com/p/320810193/connatix.player.js	204 ms	137 ms	67 ms
connect.facebook.net/en_US/fbevents.js	184 ms	140 ms	43 ms
static.criteo.net/js/ld/publishertag.ids.js	113 ms	105 ms	5.6 ms
securepubads.g.doubleclick.net/tag/js/gpt.js	107 ms	93 ms	13 ms
ep2.adtrafficquality.google/sodar/sodar2.js	105 ms	96 ms	2.9 ms
pub.doubleverify.com/signals/pub.js	90 ms	80 ms	7.6 ms
config.aps.amazon-adsystem.com/configs/3713	77 ms	68 ms	6.1 ms
cdn.cookielaw.org/opt-out/otCCPAiab.js	65 ms	60 ms	2.8 ms
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	61 ms	52 ms	9.5 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	11.5 s
Other	2.7 s
Script Parsing & Compilation	1.2 s
Style & Layout	451 ms
Rendering	203 ms
Garbage Collection	194 ms
Parse HTML & CSS	169 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in the main frame.	Actionable
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
The page has an unload handler in a sub frame.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 15.3 KiB

URL	Transfer Size	Est Savings
launchpad.privacymanager.io/latest/launchpad.bundle.js	40.3 KiB	12.7 KiB
cdn.cookielaw.org/opt-out/otCCPAiab.js	5.8 KiB	2.6 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
cdn.permutive.com/4156fada-6f75-48ea-9015-69f98aab4271-web.js	315.0 KiB
www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js	261.0 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB
micro.rubiconproject.com/prebid/dynamic/13062.js	177.6 KiB
/buzzfeed-static/static/2023-05/5/20/campaign_images/64bf...	150.0 KiB
cds.connatix.com/p/320810193/connatix.player.js	139.1 KiB
www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js	133.7 KiB
html-load.cc/script/d3d3LmJ1enpmZWVkbmV3cy5jb20.js	129.6 KiB
/buzzfeed-static/static/2026-04/20/14/subbuzz/5YtaLdCS5.j...	129.6 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js	127.0 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Render blocking requests

●Optimize viewport for mobile

●Minify CSS

●User Timing marks and measures 29 user timings

●Avoid long main-thread tasks 20 long tasks found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 260 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 0 ms

○INP breakdown

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Best practices

Users do not expect a page to refresh automatically, and doing so will move focus back to the top of the page. This may create a frustrating or confusing experience. Learn more about the refresh meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta `head > meta`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy. `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Unload event listeners are deprecated and will be removed.	www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js line 1, col 204781
Topics	www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js line 1, col 169954
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.buzzfeednews.com/	`Access to XMLHttpRequest at 'https://api.permutive.com/standard-audiences/v1/affinity?url=https%3A%2F%2Fwww.buzzfeednews.com&k=6f0edd3f-33b3-40f3-b512-b749f2d7aba9' from origin 'https://www.buzzfeednews.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

655 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.03 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

833 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.248

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.15 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

8.58 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn.permutive.com/4156fada-6f75-48ea-9015-69f98aab4271-web.js	900.0 s	315.0 KiB
html-load.cc/script/d3d3LmJ1enpmZWVkbmV3cy5jb20.js	300.0 s	129.6 KiB
/signals/config/260954170738952?v=2.9.303&r=stable&domain...	1200.0 s	126.8 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
client.aps.amazon-adsystem.com/publisher.js	3600.0 s	82.3 KiB
/buzzfeed-static/static/2023-05/5/20/campaign_images/64bf...	86400.0 s	150.0 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js?...	3600.0 s	73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
/buzzfeed-static/static/2026-04/20/14/subbuzz/5YtaLdCS5.j...	86400.0 s	129.6 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js	86400.0 s	127.0 KiB
/buzzfeed-static/static/2026-04/21/20/thumb/yJFfNkgRt.jpg...	86400.0 s	122.7 KiB
/buzzfeed-static/static/2026-04/19/20/thumb/D4Hx_G-hl.jpg...	86400.0 s	103.6 KiB
/buzzfeed-static/static/2026-03/19/04/thumb/NvNxXkZpE.jpg...	86400.0 s	93.0 KiB
/buzzfeed-static/static/2026-04/20/13/thumb/x5zWkvDrd.jpg...	86400.0 s	89.1 KiB
/buzzfeed-static/static/2026-03/17/23/thumb/PVcpM5krX.jpg...	86400.0 s	88.9 KiB
/buzzfeed-static/static/2026-04/06/06/thumb/rwZdlCySS.jpg...	86400.0 s	85.4 KiB
/buzzfeed-static/static/2026-04/02/23/thumb/0bLPo1XFo.jpg...	86400.0 s	85.2 KiB
/buzzfeed-static/static/2026-04/20/16/thumb/zbtK88Svr.jpg...	86400.0 s	84.5 KiB
/buzzfeed-static/static/2026-04/19/15/subbuzz/UPupfuQ8J.j...	86400.0 s	79.0 KiB
/buzzfeed-static/static/2026-04/17/21/thumb/XTbgiQUKe.jpg...	86400.0 s	74.5 KiB
cdn.id5-sync.com/api/1.0/esp.js	3600.0 s	34.6 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.5 KiB
/buzzfeed-static/static/2026-04/06/19/thumb/v8_vksQ6K.jpg...	86400.0 s	67.8 KiB
/buzzfeed-static/static/2026-04/19/19/thumb/V6f8MkabN.jpg...	86400.0 s	67.8 KiB
/buzzfeed-static/static/2026-04/19/18/thumb/L-WzXNMf7.jpg...	86400.0 s	67.6 KiB
/buzzfeed-static/static/2026-04/21/14/thumb/qTLsdWMby.jpg...	86400.0 s	63.8 KiB
/buzzfeed-static/static/2026-04/20/20/thumb/hDnN3YtB0.jpg...	86400.0 s	63.1 KiB
/buzzfeed-static/static/2026-04/16/19/thumb/BOPAAsS2K.jpg...	86400.0 s	61.5 KiB
/buzzfeed-static/static/2026-04/17/18/thumb/p4naJiY2J.jpg...	86400.0 s	59.4 KiB
/buzzfeed-static/static/2026-04/20/11/thumb/RFiTtO7Vk.jpg...	86400.0 s	56.5 KiB
/buzzfeed-static/static/2026-04/19/16/thumb/Da_IHLXtI.jpg...	86400.0 s	56.1 KiB
/buzzfeed-static/static/2026-04/19/22/thumb/m3ggPADBq.jpg...	86400.0 s	55.1 KiB
/buzzfeed-static/static/2026-04/20/19/thumb/vBBeM_Heo.jpg...	86400.0 s	54.9 KiB
/buzzfeed-static/static/2026-04/21/12/thumb/kiIzsq5Ex.jpg...	86400.0 s	50.7 KiB
/buzzfeed-static/static/2026-04/20/17/thumb/dYvpqQhRU.jpg...	86400.0 s	50.6 KiB
/buzzfeed-static/static/2026-04/20/19/thumb/w9WHX52Fa.jpg...	86400.0 s	49.1 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
/buzzfeed-static/static/2026-04/20/14/thumb/dqL1dnPY9.jpg...	86400.0 s	44.9 KiB
/buzzfeed-static/static/2026-04/21/11/thumb/4PhUF87xG.jpg...	86400.0 s	44.5 KiB
/buzzfeed-static/static/2026-04/20/16/thumb/YSJoxpREn.jpg...	86400.0 s	44.2 KiB
/buzzfeed-static/static/2026-04/21/16/thumb/gySaOfTbS.jpg...	86400.0 s	39.7 KiB
/buzzfeed-static/static/2026-04/20/15/thumb/3PYIVmVDu.jpg...	86400.0 s	29.9 KiB
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	14.4 KiB
tpc.googlesyndication.com/sodar/Q12zgMmT.js	3000.0 s	14.1 KiB
/buzzfeed-static/static/2026-04/20/12/thumb/2LuS_BHOk.png...	86400.0 s	25.1 KiB
tagan.adlightning.com/buzzfeed/op.js	3600.0 s	11.4 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otGPP.js	86400.0 s	22.4 KiB
/buzzfeed-static/static/2026-04/20/13/thumb/MuWJ2R-l8.jpg...	86400.0 s	21.0 KiB
/buzzfeed-static/static/2026-04/20/17/thumb/7-BNL_LHOq.jp...	86400.0 s	19.2 KiB
cdn.cookielaw.org/logos/static/ot_company_logo.png	86400.0 s	19.1 KiB
static.criteo.net/js/ld/publishertag.ids.js	86400.0 s	14.8 KiB
/buzzfeed-static/static/2026-04/17/13/thumb/Cqe-_Dn7X.jpg...	86400.0 s	14.6 KiB
eus.rubiconproject.com/usync.js	52089.0 s	11.5 KiB
tags.crwdcntrl.net/lt/c/16589/sync.min.js	86400.0 s	13.2 KiB
tags.crwdcntrl.net/lt/c/16576/sync.min.js	86400.0 s	13.1 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...	86400.0 s	10.7 KiB
/buzzfeed-static/static/2026-04/21/15/thumb/gStjhSgXu.jpg...	86400.0 s	9.4 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
/buzzfeed-static/static/2026-04/21/12/thumb/tEuWDEBxh.jpg...	86400.0 s	8.7 KiB
/dvtp_src.js	900.0 s	3.8 KiB
sb.scorecardresearch.com/internal-cs/6768151/beacon.js	86400.0 s	6.7 KiB
/buzzfeed-static/static/2026-04/20/20/thumb/Uyhkq8RT3V.jp...	86400.0 s	6.5 KiB
cdn.cookielaw.org/opt-out/otCCPAiab.js	86400.0 s	6.1 KiB
config.aps.amazon-adsystem.com/configs/3713	3600.0 s	2.2 KiB
/buzzfeed-static/static/2026-04/17/03/thumb/qqtv5mrLRT.jp...	86400.0 s	4.4 KiB
/99de230f-1e50-4e62-a2de-fd9a4ff96eed/launchpad-liveramp.js	0.0 ms	1.6 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite.js	1209600.0 s	10.5 KiB
id5-sync.com/c/490/0/8/1.gif?gdpr=0&gdpr_consent=&us_privacy=	0.0 ms	1.0 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
/buzzfeed-static/static/2018-07/18/10/user_images/buzzfee...	86400.0 s	2.3 KiB
/buzzfeed-static/static/user_images/ldrFxciQm_large.jpg?o...	86400.0 s	2.3 KiB
/buzzfeed-static/static/avatars/hedgehog_large.jpg?output...	86400.0 s	2.3 KiB
/buzzfeed-static/static/user_images/xw3A6mnyX_large.jpg?o...	86400.0 s	2.3 KiB
/buzzfeed-static/static/2017-04/17/12/user_images/buzzfee...	86400.0 s	2.2 KiB
/buzzfeed-static/static/user_images/FK737vfnM_large.jpg?o...	86400.0 s	2.1 KiB
/buzzfeed-static/static/2017-11/15/22/user_images/buzzfee...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/CIin6-uyP_large.jpg?o...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/X3gPZZ3BY_large.jpg?o...	86400.0 s	2.1 KiB
/pagead/js/r20260420/r20110914/client/qs_click_protection...	1209600.0 s	8.5 KiB
/buzzfeed-static/static/2018-02/12/15/user_images/buzzfee...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/mGgi4j4gF_large.jpg?o...	86400.0 s	2.1 KiB
/buzzfeed-static/static/user_images/o6_T4Wn_z_large.jpg?o...	86400.0 s	2.0 KiB
/buzzfeed-static/static/user_images/f6icyhmCW_large.jpg?o...	86400.0 s	2.0 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	8.4 KiB
/buzzfeed-static/static/user_images/9KSonlH6T_large.jpg?o...	86400.0 s	2.0 KiB
/buzzfeed-static/static/2023-05/5/20/campaign_images/45d8...	86400.0 s	2.0 KiB
/buzzfeed-static/static/2017-12/12/13/user_images/buzzfee...	86400.0 s	2.0 KiB
/buzzfeed-static/static/user_images/QYdlg_QeF_large.jpg?o...	86400.0 s	2.0 KiB
/buzzfeed-static/static/user_images/RtiVp8dQz_large.jpg?o...	86400.0 s	2.0 KiB
/buzzfeed-static/static/user_images/_UpbzlJKs_large.jpg?o...	86400.0 s	1.9 KiB
/buzzfeed-static/static/user_images/kq01bdeCR_large.jpg?o...	86400.0 s	1.8 KiB
sync.cootlogix.com/api/cookie?partnerId=rubiconut&userId=MO94HNG4-24-3KXH	0.0 ms	496 B
/cookie?redirect_url=https%3A%2F%2Felb.the-ozone-project....	0.0 ms	475 B
/pagead/js/r20260420/r20110914/elements/html/omrhp.js	1209600.0 s	4.7 KiB
/pagead/js/r20260420/r20110914/elements/html/omrhp_fy2021.js	1209600.0 s	3.3 KiB
match.adsrvr.org/track/cmb/generic?ttd_tpi=1&ttd_pid=lewrkpm	0.0 ms	254 B
match.adsrvr.org/track/cmb/generic?ttd_tpi=1&ttd_pid=q4jldgr	0.0 ms	254 B
/track/cmb/generic?ttd_pid=u40cpuw&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	254 B
/track/cmb/generic?ttd_pid=sirnsvg&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	253 B
geolocation.onetrust.com/cookieconsentpub/v1/geo/location/dnsfeed	0.0 ms	247 B
cdn.cookielaw.org/logos/static/ot_close.svg	86400.0 s	518 B
/ul_cb/dsp_match/275?ssp=524&gdpr=%7Bgdpr%7D&gdpr_consent...	0.0 ms	198 B
/ul_cb/server_match?gdpr=0&gdpr_consent=&us_privacy=&r=ht...	0.0 ms	198 B
creativecdn.com/cm-notify?pi=uk-ozone-pbs&gdpr=0&gdpr_consent=&us_privacy=&tc=1	0.0 ms	124 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.2 KiB
cdn.jsdelivr.net/gh/prebid/shared-id/pubcid.js/docs/pubcid.min.js	604800.0 s	994 B
/track/mntrjsAssessed?dHNjPTIwMjYtMDQtMjFUMjElM0ExNSUzQTI...	0.0 ms	51 B
/track/mntrjsAssessed?dHNjPTIwMjYtMDQtMjFUMjElM0ExNSUzQTI...	0.0 ms	51 B
/track/mntrjsAssessed?dHNjPTIwMjYtMDQtMjFUMjElM0ExNSUzQTI...	0.0 ms	50 B
/track/mntrjsAssessed?dHNjPTIwMjYtMDQtMjFUMjElM0ExNSUzQTI...	0.0 ms	50 B
/track/aamHrtBt?dHNjPTIwMjYtMDQtMjFUMjElM0ExNSUzQTI2LjczM...	0.0 ms	50 B
/track/aamHrtBt?dHNjPTIwMjYtMDQtMjFUMjElM0ExNSUzQTI3LjQ0O...	0.0 ms	50 B
/track/aamHrtBt?dHNjPTIwMjYtMDQtMjFUMjElM0ExNSUzQTI4LjczM...	0.0 ms	50 B
/track/aamHrtBt?dHNjPTIwMjYtMDQtMjFUMjElM0ExNSUzQTI5LjQ0O...	0.0 ms	50 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	24 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_30797&dl...	0.0 ms	24 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	24 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_39370&dl...	0.0 ms	24 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	24 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_15316&dl...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_18874&dl...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_19764&dl...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_31835&dl...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_31836&dl...	0.0 ms	23 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	21 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_16523&dl...	0.0 ms	21 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	20 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	19 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_120634&d...	0.0 ms	19 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	18 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_43614&dl...	0.0 ms	17 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	17 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_87008&dl...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_13160&dl...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_13167&dl...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_13730&dl...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_15313&dl...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_55239&dl...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry&dl=https...	0.0 ms	16 B
/tr/?id=260954170738952&ev=PermutiveSegmentEntry_7684&dl=...	0.0 ms	16 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js?...	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
eus.rubiconproject.com/usync.js	52089.0 s	0 B
eus.rubiconproject.com/usync.js	52089.0 s	0 B
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	0 B
tpc.googlesyndication.com/sodar/Q12zgMmT.js	3000.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite.js	1209600.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/client/qs_click_protection...	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/elements/html/omrhp.js	1209600.0 s	0 B
/dvtp_src.js	900.0 s	0 B
/pagead/js/r20260420/r20110914/elements/html/omrhp_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

items: [map[node:map[type:text value:Total] score:0.0004] map[node:map[boundingRect:map[bottom:1116 height:210 left:337 right:917 top:906 width:580] lhId:page-12-H2 nodeLabel:"Omg The Phones And No Movement": Everyone Is Saying The Same Thing About The S… path:1,HTML,1,BODY,7,MAIN,2,SECTION,1,DIV,0,DIV,0,ARTICLE,0,A,1,H2 selector:div.splash-regular-stories > article.splash-regular-stories__primary-story > a.splash-regular-stories__primary-story-image-link > h2.splash-regular-stories__primary-story-title snippet:<h2 class="splash-regular-stories__primary-story-title"> type:node] score:0.0004 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://www.buzzfeednews.com/static-assets/fonts/BasierSquare-RegularItalic.9aec8ce68e766836d2647039761e58f8.woff2]]] type:subitems]]]

items: [map[node:map[type:text value:Total] score:0.248426] map[node:map[boundingRect:map[bottom:11011 height:10498 left:0 right:1350 top:513 width:1350] lhId:page-15-MAIN nodeLabel:BuzzFeed News Sections Arts & Entertainment Books Business Celebrity Culture He… path:1,HTML,1,BODY,7,MAIN selector:body.has-tb-ads > main#news-content snippet:<main class="page-content xs-px0 page-content--home" data-bfa="@l:Feed;" id="news-content"> type:node] score:0.244681] map[node:map[boundingRect:map[bottom:0 height:0 left:0 right:0 top:0 width:0] lhId:page-14-DIV nodeLabel: {title} BuzzFeed News … path:0,DIV selector:div#BF_WIDGET_83 > div.ad-toolbar snippet:<div class="ad-toolbar open g ad-toolbar-bfn"> type:node] score:0.001237] map[node:map[boundingRect:map[bottom:0 height:0 left:0 right:0 top:0 width:0] lhId:page-14-DIV nodeLabel: {title} BuzzFeed News … path:0,DIV selector:div#BF_WIDGET_83 > div.ad-toolbar snippet:<div class="ad-toolbar open g ad-toolbar-bfn"> type:node] score:0.000729] map[node:map[boundingRect:map[bottom:0 height:0 left:0 right:0 top:0 width:0] lhId:page-14-DIV nodeLabel: {title} BuzzFeed News … path:0,DIV selector:div#BF_WIDGET_83 > div.ad-toolbar snippet:<div class="ad-toolbar open g ad-toolbar-bfn"> type:node] score:0.000456] map[node:map[boundingRect:map[bottom:0 height:0 left:0 right:0 top:0 width:0] lhId:page-14-DIV nodeLabel: {title} BuzzFeed News … path:0,DIV selector:div#BF_WIDGET_83 > div.ad-toolbar snippet:<div class="ad-toolbar open g ad-toolbar-bfn"> type:node] score:0.000342]]

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/static-assets/fonts/PensumPro-Bold.f01591f850334f550d74c...	70 ms
/static-assets/fonts/BasierSquare-Regular.cb2cea763355eb7...	70 ms
/static-assets/fonts/Escalator_v0_18_Display-Bold.e25d565...	10 ms
/static-assets/fonts/BasierSquare-Bold.200d8f83eed233bae3...	5.0 ms
/static-assets/fonts/PensumPro-Book.3a99dc0e5618c568d4f24...	5.0 ms
/static-assets/fonts/BasierSquare-RegularItalic.9aec8ce68...	5.0 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.932 source:map[column:69944 line:1 type:source-location url:https://aam.a47b.com/aam?asid=gT8DRZy5&ad=247941706&adv=15046925&ca=630916844&io=35013594&pl=437675204&ptnr=9883589&ra=3236913996&rid=248681522&tti=j&gdpr=&iid=3236913996&sv=N2115126.279382DBMTP-EBAY-DGTL-4 urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:64.626 source:map[type:text value:[unattributed]]] map[reflowTime:0.442 source:map[column:794077 line:1 type:source-location url:https://www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js urlProvider:network]] map[reflowTime:1.701 source:map[column:848285 line:1 type:source-location url:https://www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js urlProvider:network]] map[reflowTime:0.354 source:map[column:1.03736e+06 line:1 type:source-location url:https://www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js urlProvider:network]] map[reflowTime:0.187 source:map[column:850113 line:1 type:source-location url:https://www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js urlProvider:network]] map[reflowTime:2.839 source:map[column:241859 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31097964 urlProvider:network]] map[reflowTime:0.375 source:map[column:61643 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31097964 urlProvider:network]] map[reflowTime:0.86 source:map[column:102565 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31097964 urlProvider:network]] map[reflowTime:0.932 source:map[column:41205 line:0 type:source-location url:https://aam.a47b.com/aam?asid=gT8DRZy5&ad=247941706&adv=15046925&ca=630916844&io=35013594&pl=437675204&ptnr=9883589&ra=3236913996&rid=248681522&tti=j&gdpr=&iid=3236913996&sv=N2115126.279382DBMTP-EBAY-DGTL-4 urlProvider:network]] map[reflowTime:0.228 source:map[column:265115 line:1 type:source-location url:https://cdn.doubleverify.com/dv-measurements9761.js urlProvider:network]] map[reflowTime:0.13 source:map[column:265115 line:1 type:source-location url:https://cdn.doubleverify.com/dv-measurements9761.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
a.splash-regular-stories__link > span.splash-regular-stories__secondary-story-image-link > span.img-wireframe__image-container > img.xs-block `a.splash-regular-stories__link > span.splash-regular-stories__secondary-story-image-link > span.img-wireframe__image-container > img.xs-block`	/buzzfeed-static/static/2023-05/5/20/campaign_images/64bf...	149.5 KiB	137.5 KiB
Two performers on stage, one in a light outfit with large wings, and the other … `span.splash-regular-stories__primary-story-image-link > div.img-wireframe > div.img-wireframe__image-container > img.xs-block`	/buzzfeed-static/static/2026-04/21/20/thumb/yJFfNkgRt.jpg...	122.0 KiB	95.7 KiB
These Photos Show Just How Wild The Height Differences Really Are Between Ath… `main#news-content > div#mod-main-feed-1 > div.grid-layout-wrapper > div.news-feed`	s0.2mdn.net/simgad/5450366470875283819	130.0 KiB	90.5 KiB
Advertisement `div#DfaVisibilityIdentifier_1226503489 > div#gcc_6-jnaf-vKaCSoPMPiLiyqAw > a#img_anch_CL_R2M7u_5MDFSAJaAgdCJwMxQ > img`	s0.2mdn.net/simgad/1225501967368478912	117.0 KiB	87.7 KiB
Two images: Left shows a couple kissing at a wedding; right shows a man and wom… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/06/06/thumb/rwZdlCySS.jpg...	84.9 KiB	79.4 KiB
Law Roach at an event. Tweet addresses a seating issue with Delta Airlines, exp… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/21/14/thumb/qTLsdWMby.jpg...	63.4 KiB	58.7 KiB
Person in a tailored black suit with long hair, holding a walking cane, standin… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/20/thumb/hDnN3YtB0.jpg...	62.7 KiB	55.1 KiB
Left: Person in a casual, textured top. Right: Enlarged portrait of a girl with… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/19/thumb/vBBeM_Heo.jpg...	54.3 KiB	50.7 KiB
Steve Carell sits on a talk show next to a photo of a past celebrity couple, wi… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/19/thumb/w9WHX52Fa.jpg...	48.6 KiB	45.4 KiB
A person with long hair is speaking. Quotes discuss strong feelings about someo… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/21/12/thumb/kiIzsq5Ex.jpg...	50.1 KiB	43.0 KiB
Split image of Meryl Streep and Anne Hathaway `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/21/11/thumb/4PhUF87xG.jpg...	44.0 KiB	40.0 KiB
Person in a casual outfit with a zip-up jacket and a grey shirt, standing in fr… `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/21/16/thumb/gySaOfTbS.jpg...	39.3 KiB	36.7 KiB
Person giving two thumbs up with a joyful expression, wearing a stylish outfit … `article.newsblock-story-card > span.newsblock-story-card__image-link > span.img-wireframe__image-container > img.newsblock-story-card__image`	/buzzfeed-static/static/2026-04/20/17/thumb/7-BNL_LHOq.jp...	18.7 KiB	17.5 KiB
	s0.2mdn.net/simgad/4931002921675488167	13.2 KiB	10.6 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-1-IMG

nodeLabel: Two performers on stage, one in a light outfit with large wings, and the other …

path: 1,HTML,1,BODY,7,MAIN,2,SECTION,1,DIV,0,DIV,0,ARTICLE,0,A,0,SPAN,1,DIV,0,DIV,0,IMG

selector: span.splash-regular-stories__primary-story-image-link > div.img-wireframe > div.img-wireframe__image-container > img.xs-block

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 203 ms

URL	Time Spent
buzzfeednews.com/	203 ms
www.buzzfeednews.com/	0.0 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
BuzzFeed News Sections Arts & Entertainment Books Business Celebrity Culture He… `body.has-tb-ads > main#news-content`	0.245
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.001
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.001
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.000
"Omg The Phones And No Movement": Everyone Is Saying The Same Thing About The S… `div.splash-regular-stories > article.splash-regular-stories__primary-story > a.splash-regular-stories__primary-story-image-link > h2.splash-regular-stories__primary-story-title`	0.000
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.000
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.000
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.000
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.000
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.000
{title} BuzzFeed News … `div#BF_WIDGET_83 > div.ad-toolbar`	0.000

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 1.1 MiB

URL	Transfer Size	Est Savings
www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js	260.3 KiB	166.4 KiB
cds.connatix.com/p/320810193/connatix.player.js	138.5 KiB	94.7 KiB
www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js	125.0 KiB	91.3 KiB
html-load.cc/script/d3d3LmJ1enpmZWVkbmV3cy5jb20.js	128.8 KiB	88.7 KiB
/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31...	187.7 KiB	80.9 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js	126.9 KiB	65.0 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js?...	73.1 KiB	55.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js?...	73.1 KiB	55.8 KiB
www.buzzfeednews.com/static-assets/js/bfa.1455f9f68d1daa05a631.js	48.0 KiB	37.3 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	54.1 KiB	36.4 KiB
/signals/config/260954170738952?v=2.9.303&r=stable&domain...	126.7 KiB	35.3 KiB
cdn.doubleverify.com/dv-measurements9761.js	93.9 KiB	34.3 KiB
cdn.doubleverify.com/dv-measurements9761.js	93.9 KiB	34.3 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	33.6 KiB
cdn.id5-sync.com/api/1.0/esp.js	34.4 KiB	30.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	30.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	30.1 KiB
client.aps.amazon-adsystem.com/publisher.js	81.9 KiB	29.5 KiB
micro.rubiconproject.com/prebid/dynamic/13062.js	177.4 KiB	27.4 KiB
cdn.permutive.com/4156fada-6f75-48ea-9015-69f98aab4271-web.js	314.4 KiB	20.2 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	1.2 s	428 ms	0.0 ms
www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js	1.0 s	678 ms	19 ms
cdn.permutive.com/4156fada-6f75-48ea-9015-69f98aab4271-web.js	745 ms	635 ms	43 ms
/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31...	557 ms	491 ms	18 ms
micro.rubiconproject.com/prebid/dynamic/13062.js	463 ms	434 ms	21 ms
www.buzzfeednews.com/	412 ms	148 ms	12 ms
cdn.doubleverify.com/dv-measurements9761.js	356 ms	306 ms	42 ms
www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js	276 ms	226 ms	44 ms
/pagead/managed/js/activeview/current/ufs_web_display.js	221 ms	191 ms	16 ms
tagan.adlightning.com/buzzfeed/op.js	219 ms	202 ms	0.8 ms
pagead2.googlesyndication.com/pagead/js/dv3.js	212 ms	195 ms	15 ms
cdn.cookielaw.org/scripttemplates/202601.1.0/otGPP.js	120 ms	103 ms	4.8 ms
tagan.adlightning.com/buzzfeed/bl-0d6ee0c-ef4c48ed.js	110 ms	77 ms	8.7 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	95 ms	74 ms	1.0 ms
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js	92 ms	59 ms	16 ms
tagan.adlightning.com/buzzfeed/b-cf61e16-1c40a97b.js	90 ms	61 ms	14 ms
client.aps.amazon-adsystem.com/publisher.js	75 ms	64 ms	11 ms
cdn.doubleverify.com/dvtp_src.js	74 ms	69 ms	2.5 ms
/signals/config/260954170738952?v=2.9.303&r=stable&domain...	72 ms	59 ms	13 ms
/aam?asid=gT8DRZy5&ad=247941706&adv=15046925&ca=630916844...	63 ms	58 ms	2.2 ms
cds.connatix.com/p/320810193/connatix.player.js	59 ms	42 ms	17 ms
/pagead/managed/js/activeview/current/ufs_web_display.js?...	54 ms	28 ms	26 ms
html-load.cc/script/d3d3LmJ1enpmZWVkbmV3cy5jb20.js	54 ms	40 ms	14 ms
www.buzzfeednews.com/static-assets/js/bfa.1455f9f68d1daa05a631.js	52 ms	44 ms	6.6 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	5.2 s
Other	1.1 s
Script Parsing & Compilation	438 ms
Style & Layout	179 ms
Garbage Collection	137 ms
Parse HTML & CSS	95 ms
Rendering	62 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in the main frame.	Actionable
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
The page has an unload handler in a sub frame.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 15.3 KiB

URL	Transfer Size	Est Savings
launchpad.privacymanager.io/latest/launchpad.bundle.js	40.2 KiB	12.7 KiB
cdn.cookielaw.org/opt-out/otCCPAiab.js	5.8 KiB	2.6 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 62.7 KiB

URL	Transfer Size	Est Savings
html{font-family:sans-serif;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …	33.1 KiB	30.5 KiB
	21.4 KiB	18.8 KiB
www.buzzfeednews.com/static-assets/css/core.4506bb676d5a62b8a1ce.css	14.3 KiB	13.4 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
cdn.permutive.com/4156fada-6f75-48ea-9015-69f98aab4271-web.js	315.0 KiB
www.buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b0293e7e.js	260.9 KiB
/pagead/managed/js/gpt/m202604200101/pubads_impl.js?cb=31...	187.7 KiB
micro.rubiconproject.com/prebid/dynamic/13062.js	177.7 KiB
/buzzfeed-static/static/2023-05/5/20/campaign_images/64bf...	150.0 KiB
cds.connatix.com/p/320810193/connatix.player.js	139.1 KiB
www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js	133.8 KiB
s0.2mdn.net/simgad/5450366470875283819	130.6 KiB
/buzzfeed-static/static/2026-04/20/14/subbuzz/5YtaLdCS5.j...	129.6 KiB
html-load.cc/script/d3d3LmJ1enpmZWVkbmV3cy5jb20.js	129.6 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Render blocking requests

●Optimize viewport for mobile

●Minify CSS

●User Timing marks and measures 51 user timings

●Avoid long main-thread tasks 20 long tasks found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 600 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 20 ms

○INP breakdown

○Avoid non-composited animations

Accessibility

Best practices

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta `head > meta`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy. `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Image elements do not have `[alt]` attributes that are redundant text.

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Unload event listeners are deprecated and will be removed.	www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js line 1, col 204781
Topics	www.buzzfeednews.com/static-assets/js/vendor.dbe66440b71f71bedde9.js line 1, col 169954
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769
SharedStorage	/pagead/managed/js/activeview/current/ufs_web_display.js line 252, col 234

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.buzzfeednews.com/	`Access to fetch at 'https://hbopenbid.pubmatic.com/translator?source=prebid-client&gzip=1' from origin 'https://www.buzzfeednews.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
www.buzzfeednews.com/	`Access to XMLHttpRequest at 'https://api.permutive.com/cloud-lift/v2/lift?qid=61d467a75289eb477f1bccd7c9d806b4032c6331&k=6f0edd3f-33b3-40f3-b512-b749f2d7aba9' from origin 'https://www.buzzfeednews.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
www.buzzfeednews.com/	`Access to XMLHttpRequest at 'https://api.permutive.com/standard-audiences/v1/affinity?url=https%3A%2F%2Fwww.buzzfeednews.com&k=6f0edd3f-33b3-40f3-b512-b749f2d7aba9' from origin 'https://www.buzzfeednews.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
hbopenbid.pubmatic.com/translator?source=prebid-client&gzip=1	`Failed to load resource: net::ERR_FAILED`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

100

SEO

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://buzzfeednews.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Usability (1)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Best practices

Best Practices

General

SEO

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Best practices

Best Practices

General

SEO

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