Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Links

200 links checked, 197 healthy, 3 broken

REVIEW

200 links checked, 197 healthy, 3 broken

197 of 200 links are healthy

Broken link: https://img.buzzfeed.com/buzzfeed-static/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://aax.amazon-adsystem.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: about:blank

Found in <iframe src>. Get "about:blank": unsupported protocol scheme "about"

Got: unreachable

200 total 196 healthy 3 broken 1 redirects

Broken Links (6)

Status	URL	Found in	Error
404	https://img.buzzfeed.com/buzzfeed-static/	`<link>`	Not Found
404	https://aax.amazon-adsystem.com	`<link>`	Not Found
ERR	about:blank	`<iframe>`	Get "about:blank": unsupported protocol ...
403	https://cdn.permutive.com	`<link>`	Forbidden
403	https://c.amazon-adsystem.com	`<link>`	Forbidden
403	https://c.aps.amazon-adsystem.com	`<link>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://sb.scorecardresearch.com/cs/6768...	https://sb.scorecardresearch.com/cs/6768...	`<script>`	0

200 https://launchpad.privacymanager.io/latest/launchpad.bundle.... <script>

200 https://tagan.adlightning.com/buzzfeed/bl-0d6ee0c-ef4c48ed.j... <script>

200 https://tagan.adlightning.com/buzzfeed/b-cf61e16-1c40a97b.js <script>

200 https://cdn.permutive.com/4156fada-6f75-48ea-9015-69f98aab42... <script>

200 https://geolocation.onetrust.com/cookieconsentpub/v1/geo/loc... <script>

200 https://buzzfeednews.com/static-assets/css/core.4506bb676d5a... <link>

200 https://www.buzzfeednews.com <link>

200 https://buzzfeednews.com/static-assets/img/apple-touch-icon.... <link>

200 https://buzzfeednews.com/static-assets/img/favicon.40f4055ea... <link>

200 https://www.buzzfeednews.com?page=2 <link>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://buzzfeednews.com/static-assets/js/vendor.dbe66440b71... <link>

200 https://buzzfeednews.com/static-assets/js/core.e1cc18c3a0f4b... <link>

200 https://tagan.adlightning.com <link>

200 https://cd.connatix.com/connatix.player.js <link>

200 https://buzzfeednews.com/static-assets/js/bfa.1455f9f68d1daa... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://cdn.cookielaw.org/opt-out/otCCPAiab.js <script>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <script>

200 https://buzzfeednews.com/static-assets/js/vendors~beacons-ex... <script>

200 https://buzzfeednews.com/static-assets/js/beacons-external.3... <script>

200 https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.... <script>

200 https://a.teads.tv/analytics/tag.js <script>

200 https://tagan.adlightning.com/buzzfeed/op.js <script>

200 https://config.aps.amazon-adsystem.com/configs/3713 <script>

200 https://client.aps.amazon-adsystem.com/publisher.js <script>

200 https://pub.doubleverify.com/signals/pub.js <script>

200 https://cds.connatix.com/p/plugins/prebid-cache-scraper-3.js <script>

200 https://cdn.jsdelivr.net/gh/prebid/shared-id/pubcid.js/docs/... <script>

200 https://tags.crwdcntrl.net/lt/c/16589/sync.min.js <script>

200 https://oa.openxcdn.net/esp.js <script>

200 https://cdn.id5-sync.com/api/1.0/esp.js <script>

200 https://static.criteo.net/js/ld/publishertag.ids.js <script>

200 https://buzzfeednews.com/static-assets/js/pm.3c1ee7da2e709f9... <script>

200 https://cdn.cookielaw.org/scripttemplates/202601.1.0/otBanne... <script>

200 https://micro.rubiconproject.com/prebid/dynamic/13062.js <script>

200 https://launchpad-wrapper.privacymanager.io/99de230f-1e50-4e... <script>

200 https://secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min... <script>

200 https://tags.crwdcntrl.net/lt/c/16576/sync.min.js <script>

200 https://cdn.id5-sync.com/api/1.0/id5-api.js <script>

200 https://cdn.cookielaw.org/scripttemplates/202601.1.0/otGPP.j... <script>

200 https://www.buzzfeednews.com?origin=tb <a>

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

62/100

Site name appears as

Page title	Filter Icon
og:site_name	BuzzFeed News
twitter:site	@buzzfeednews
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.buzzfeednews.com/static-assets/img/bfn_logo.47b52d6c4e1f988c352bd9f8aa34556b.png

og:title is long (66 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 66 chars Expected: 25–60 chars

URL: https://www.buzzfeednews.com/static-assets/img/bfn_logo.47b52d6c4e1f988c352bd9f8aa34556b.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 66 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

buzzfeednews.com

BuzzFeed News | Breaking News | Original Reporting | News Analysis

BuzzFeed News has breaking stories and original reporting on politics, world news, social media, viral trends, health, science, technology, entertainment, and LGBTQ issues.

Preview quality · Twitter/X A · 90/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — https://www.buzzfeednews.com/static-assets/img/bfn_logo.47b52d6c4e1f988c352bd9f8aa34556b.png

BUZZFEEDNEWS.COM

BuzzFeed News | Breaking News | Original Reporting | News Analysis

BuzzFeed News has breaking stories and original reporting on politics, world news, social media, viral trends, health, science, technology, entertainment, and LGBTQ issues.

Preview quality · Facebook A · 90/100

Title will be truncated (66 chars / 60 max)

Description will be truncated (172 chars / 155 max)

og:title — BuzzFeed News | Breaking News | Original Reporting | News Analysis
og:description — BuzzFeed News has breaking stories and original reporting on politics, world news, social media, viral trends, health...
og:image — https://www.buzzfeednews.com/static-assets/img/bfn_logo.47b52d6c4e1f988c352bd9f8aa34556b.png
og:type — website
og:url — https://www.buzzfeednews.com
og:site_name — BuzzFeed News

Title will be truncated on Facebook (66 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (172 chars, max 155)
→ Tighten og:description to ≤155 characters

BuzzFeed News | Breaking News | Original Reporting | News Analysis

buzzfeednews.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (172 chars / 150 max)

og:title — BuzzFeed News | Breaking News | Original Reporting | News Analysis
og:description — BuzzFeed News has breaking stories and original reporting on politics, world news, social media, viral trends, health...
og:image — https://www.buzzfeednews.com/static-assets/img/bfn_logo.47b52d6c4e1f988c352bd9f8aa34556b.png

Description will be truncated on LinkedIn (172 chars, max 150)
→ Tighten og:description to ≤150 characters

buzzfeednews.com

BuzzFeed News | Breaking News | Original Reporting | News Analysis

BuzzFeed News has breaking stories and original reporting on politics, world news, social media, viral trends, health, science, technology, entertainment, and LGBTQ issues.

Preview quality · Slack A+ · 100/100

og:title — BuzzFeed News | Breaking News | Original Reporting | News Analysis
og:description — BuzzFeed News has breaking stories and original reporting on politics, world news, social media, viral trends, health...
og:image — https://www.buzzfeednews.com/static-assets/img/bfn_logo.47b52d6c4e1f988c352bd9f8aa34556b.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

7 properties Valid

{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "mainEntityOfPage": "https://www.buzzfeednews.com",
  "description": "BuzzFeed News has breaking stories and original reporting on politics, world news, social media, viral trends, health, science, technology, entertainment, and LGBTQ issues.",
  "headline": "BuzzFeed News | Breaking News | Original Reporting | News Analysis",
  "publisher": {
    "@type": "Organization",
    "name": "BuzzFeed News",
    "logo": "https://www.buzzfeednews.com/static-assets/img/bfn_logo.47b52d6c4e1f988c352bd9f8aa34556b.png"
  },
  "image": "https://www.buzzfeednews.com/static-assets/img/bfn_logo.47b52d6c4e1f988c352bd9f8aa34556b.png"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.