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https://stjude.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

79/100

Site name appears as

Page titleSt. Jude Children's Research Hospital logo
og:site_name—
twitter:site@StJude
Organization.nameSt. Jude Children’s Research Hospital

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

stjude.org

St. Jude Children's Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

STJUDE.ORG

St. Jude Children's Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Preview quality · Facebook A · 85/100
  • og:title — St. Jude Children's Research Hospital
  • og:description — St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer a...
  • og:image — https://www.stjude.org/_jcr_content/image.img.800.high.jpg/1772727279786.jpg
  • og:type — article
  • og:url — https://www.stjude.org/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

St. Jude Children's Research Hospital

stjude.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

  • og:title — St. Jude Children's Research Hospital
  • og:description — St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer a...
  • og:image — https://www.stjude.org/_jcr_content/image.img.800.high.jpg/1772727279786.jpg

  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

stjude.org

St. Jude Children's Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Preview quality · Slack A+ · 100/100
  • og:title — St. Jude Children's Research Hospital
  • og:description — St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer a...
  • og:image — https://www.stjude.org/_jcr_content/image.img.800.high.jpg/1772727279786.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
16 properties Valid
{
  "@context": "http://schema.org",
  "@id": "https://www.stjude.org",
  "@type": "Organization",
  "name": "St. Jude Children’s Research Hospital",
  "legalName": "St. Jude Children’s Research Hospital, Inc",
  "url": "https://www.stjude.org",
  "alternateName": "St. Jude",
  "mainEntityOfPage": "https://www.stjude.org",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "name": "Donor Services",
      "telephone": "+1 (800) 822-6344",
      "areaServed": "US"
    },
    {
      "@type": "ContactPoint",
      "name": "Hospital",
      "telephone": "+1 (866) 278-5833",
      "areaServed": "US",
      "availableLanguage": [
        "English",
        "Spanish"
      ]
    }
  ],
  "description": "St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude was established in 1962 and has helped to increase the childhood cancer survival rate from 20% to more than 80% since it first opened its doors. The institution is powered by the great generosity of its donors, which helps ensure that families never receive a bill from St. Jude for treatment, travel, housing or food--so they can focus on helping their child live.",
  "logo": "https://stjude.cloud-cme.com/assets/stjude/images/SJ_Tag_H_C.png",
  "foundingDate": "1962",
  "founders": [
    {
      "@type": "Person",
      "name": "Danny Thomas"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "262 Danny Thomas Place",
    "addressLocality": "Memphis",
    "addressRegion": "TN",
    "postalCode": "38105",
    "addressCountry": "US"
  },
  "award": [
    "U.S. News & World Report Top Children's Cancer Hospital in the U.S. 2008-2023",
    "Glassdoor Best Places to Work 2018-2023",
    "One of the Top Children's Cancer Care Hospitals in the U.S by Parent’s Magazine 2020",
    "One of the Best Workplaces in Health Care & Biopharma by Fortune Magazine from 2015-2020",
    "Fortune Magazine 100 Best Companies to Work from 2011-2019",
    "One of Fortune Magazine  Best Workplaces for Millennials from 2015-2018",
    "One of Fortune Magazine Best Workplaces for Women from 2016-2018",
    "People Magazine Companies That Care 2017",
    "Fortune Magazine Best Workplaces for Women 2016, 2017 & 2018",
    "Fortune Magazine Best Workplaces for Diversity 2015 & 2016"
  ],
  "sameAs": [
    "https://www.wikidata.org/wiki/Q1164246",
    "https://en.wikipedia.org/wiki/St._Jude_Children%27s_Research_Hospital",
    "https://www.cure4kids.org/",
    "https://www.stjude.cloud/",
    "https://www.stjude.org/about-st-jude/history.html",
    "https://www.facebook.com/stjude/",
    "https://www.linkedin.com/company/st-jude-childrens-research-hospital",
    "https://www.youtube.com/channel/UC2NI99YBLdVDNVK-iQmkUbA",
    "https://twitter.com/stjude",
    "https://www.instagram.com/stjude/",
    "https://www.tiktok.com/@stjude",
    "https://www.guidestar.org/profile/62-0646012",
    "https://www.uicc.org/membership/st-jude-childrens-research-hospital",
    "https://www.crunchbase.com/organization/st-jude-children-s-research-hospital",
    "https://www.bloomberg.com/profile/company/9718Z:US#xj4y7vzkg",
    "https://www.forbes.com/companies/st-jude-childrens-research-hospital/"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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