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https://stjude.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
87
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
C
Content Depth
Action
792 words, Fairly Difficult
REVIEW
792 words, Fairly Difficult
Info::
Page has 792 words of content
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Fairly Difficult (grade 9)
792 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 9

Text-to-HTML Ratio

1% text 99% HTML

5 KB / 389 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

B
Image SEO
29 images, 1 descriptive filenames
REVIEW
29 images, 1 descriptive filenames
Warning::
97% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
1 descriptive
21 hash-based
7 generic
29 total
FilenameQualityAltIssues
1772727279734.jpghash✓1
Current: 1772727279734.jpg
Suggested: cnthomepageheroimg16mediumjpg.jpg
1775486761496.jpghash✓1
Current: 1775486761496.jpg
Suggested: cntteaserblockcopyimg16mediumjpg.jpg
1776348247614.jpghash✓1
Current: 1776348247614.jpg
Suggested: cntteaserblockimg16mediumjpg.jpg
1775236579712.jpghash✓1
Current: 1775236579712.jpg
Suggested: cntteaserblock96891915048216img16mediumjpg.jpg
1775052188081.jpghash✓1
Current: 1775052188081.jpg
Suggested: cntteaserblockimg16mediumjpg.jpg
1775486873387.jpghash✓1
Current: 1775486873387.jpg
Suggested: cntteaserblock9689img16mediumjpg.jpg
1775052288926.jpghash✓1
Current: 1775052288926.jpg
Suggested: cntteaserblock1210259515img16mediumjpg.jpg
1775236579712.jpghash✓1
Current: 1775236579712.jpg
Suggested: cntteaserblock96891915048216img16mediumjpg.jpg
1775052188081.jpghash✓1
Current: 1775052188081.jpg
Suggested: cntteaserblockimg16mediumjpg.jpg
1776695548327.jpghash✓1
Current: 1776695548327.jpg
Suggested: cntimagecopycopy424808638img16mediumjpg.jpg
1772659881963.jpghash✓1
Current: 1772659881963.jpg
Suggested: imageimg16mediumjpg.jpg
1775485428185.jpghash✓1
Current: 1775485428185.jpg
Suggested: imageimg16mediumjpg.jpg
1727297840879.pnghash✓1
Current: 1727297840879.png
Suggested: imageimg16mediumpng.png
1775052456950.jpghash✓1
Current: 1775052456950.jpg
Suggested: imagev2img16mediumjpg.jpg
1776104375760.jpghash✓1
Current: 1776104375760.jpg
Suggested: imageimg16mediumjpg.jpg
1760555290143.jpghash✓1
Current: 1760555290143.jpg
Suggested: imageimg16mediumjpg.jpg
1747057467765.jpghash✓1
Current: 1747057467765.jpg
Suggested: imageimg16mediumjpg.jpg
1690227986294.jpghash✓1
Current: 1690227986294.jpg
Suggested: cntrow1368991632cimg16mediumjpg.jpg
1704749403512.jpghash✓1
Current: 1704749403512.jpg
Suggested: cntteaserblockimg16mediumjpg.jpg
1705427580585.jpghash✓1
Current: 1705427580585.jpg
Suggested: cntteaserblockimg16mediumjpg.jpg
1704749424494.jpghash✓1
Current: 1704749424494.jpg
Suggested: cntteaserblockimg16mediumjpg.jpg
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.stjude.org/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://stjude.org Canonical https://www.stjude.org/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: St. Jude Children's Research Hospital logo
Info::
Title length (42 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"St. Jude Children's Research Hospital logo"

42 characters Optimal ✓
Title: St. Jude Children's Research Hospital logo
H1: Finding cures. Saving children.
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 4/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Enables direct contact from the knowledge panel
  • description — Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    BreadcrumbList

    Page has breadcrumb navigation that could be marked up as BreadcrumbList

    Replaces the URL with a navigable trail in search results

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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