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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "headline" for Article
The "headline" property is required for the Article schema type.
Warning::
Missing required property "author" for Article
The "author" property is required for the Article schema type.
Warning::
Missing required property "datePublished" for Article
The "datePublished" property is required for the Article schema type.
Info::
Missing recommended property "image" for Article
Adding "image" can improve how search engines display your content.
Info::
Missing recommended property "publisher" for Article
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for Article
Adding "dateModified" can improve how search engines display your content.

The "headline" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "author" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "datePublished" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "image" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Article
2 properties Valid
Missing required property: headline
Missing required property: author
Missing required property: datePublished
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Article",
      "name": "World Wide Fund for Nature",
      "headline": "World Wide Fund for Nature",
      "about": "WWF is the world’s leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.",
      "description": "WWF is the world’s leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.",
      "image": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://www.wwf.org.uk/sites/default/files/styles/social_share_image/public/2021-04/Baobab_trees.jpg?itok=gtXFuWL3"
      },
      "datePublished": "2026-03-28T21:30:00+0000",
      "dateModified": "2026-03-28T21:30:00+0000",
      "publisher": {
        "@type": "Organization",
        "@id": "WWF",
        "name": "WWF",
        "logo": {
          "@type": "ImageObject",
          "url": "https://www.wwf.org.uk/themes/custom/wwf/img/wwf-logo.svg"
        }
      },
      "mainEntityOfPage": "https://www.wwf.org.uk/foryourworld"
    }
  ]
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

70/100

Site name appears as

Page titleWWF
og:site_nameWWF
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: twitter:site, Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

www.wwf.org.uk

World Wide Fund for Nature

WWF is the world’s leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.

WWW.WWF.ORG.UK

World Wide Fund for Nature

WWF is the world’s leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.

World Wide Fund for Nature

www.wwf.org.uk

www.wwf.org.uk

World Wide Fund for Nature

WWF is the world’s leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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