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https://shein.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

49/100

Site name appears as

Page titleSHEIN Brasil
og:site_nameSHEIN
twitter:site—
Organization.nameSHEINbr

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

shein.com

Moda feminina | Roupas, Sapatos e Acessórios | SHEIN Brasil

✓R$12 Off NO PRIMEIRO PEDIDO|Roupas, calçados e acessórios da moda. ✓O único site oficial da SHEIN no Brasil✓Entre na SHEIN e boas compras!

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — Moda feminina | Roupas, Sapatos e Acessórios | SHEIN Brasil
  • twitter:description — ✓R$12 Off NO PRIMEIRO PEDIDO|Roupas, calçados e acessórios da moda. ✓O único site oficial da SHEIN no Brasil✓Entre na...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

SHEIN.COM

Moda feminina | Roupas, Sapatos e Acessórios | SHEIN Brasil

✓R$12 Off NO PRIMEIRO PEDIDO|Roupas, calçados e acessórios da moda. ✓O único site oficial da SHEIN no Brasil✓Entre na SHEIN e boas compras!

Preview quality · Facebook D · 60/100

Description will be truncated (158 chars / 155 max)

  • og:title — Moda feminina | Roupas, Sapatos e Acessórios | SHEIN Brasil
  • og:description — ✓R$12 Off NO PRIMEIRO PEDIDO|Roupas, calçados e acessórios da moda. ✓O único site oficial da SHEIN no Brasil✓Entre na...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://br.shein.com/?cdn_rsite=ak&ref=www&rep=dir&ret=br
  • og:site_name — SHEIN

  • Description will be truncated on Facebook (158 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Moda feminina | Roupas, Sapatos e Acessórios | SHEIN Brasil

shein.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (158 chars / 150 max)

  • og:title — Moda feminina | Roupas, Sapatos e Acessórios | SHEIN Brasil
  • og:description — ✓R$12 Off NO PRIMEIRO PEDIDO|Roupas, calçados e acessórios da moda. ✓O único site oficial da SHEIN no Brasil✓Entre na...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (158 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

shein.com

Moda feminina | Roupas, Sapatos e Acessórios | SHEIN Brasil

✓R$12 Off NO PRIMEIRO PEDIDO|Roupas, calçados e acessórios da moda. ✓O único site oficial da SHEIN no Brasil✓Entre na SHEIN e boas compras!

Preview quality · Slack B · 80/100
  • og:title — Moda feminina | Roupas, Sapatos e Acessórios | SHEIN Brasil
  • og:description — ✓R$12 Off NO PRIMEIRO PEDIDO|Roupas, calçados e acessórios da moda. ✓O único site oficial da SHEIN no Brasil✓Entre na...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "OnlineStore" — unable to validate specific properties

JSON-LD Blocks

Block 1 : OnlineStore
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "OnlineStore",
  "url": "https://br.shein.com",
  "name": "SHEINbr",
  "description": "✓R$12 Off NO PRIMEIRO PEDIDO|Roupas, calçados e acessórios da moda. ✓O único site oficial da SHEIN no Brasil✓Entre na SHEIN e boas compras!",
  "logo": "//sc.ltwebstatic.com/she_dist/images/lazy_logo-ee79904d61.png",
  "foundingDate": "2008",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://br.shein.com/pdsearch/{search_term_string}/",
    "query-input": "required name=search_term_string"
  },
  "sameAs": [
    "https://www.instagram.com/sheinofficial",
    "https://www.twitter.com/sheinofficial",
    "https://www.pinterest.com/sheinofficial",
    "https://www.tiktok.com/@shein_official"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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