Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Links

187 links checked, 184 healthy, 3 broken

REVIEW

187 links checked, 184 healthy, 3 broken

184 of 187 links are healthy

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.linkedin.com/school/london-school-of-economics/

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

187 total 182 healthy 3 broken 2 redirects

Broken Links (3)

Status	URL	Found in	Error
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found
999	https://www.linkedin.com/school/london-school-of-e...	`<a>`	HTTP 999

Redirects (2)

URL	Destination	Found in	Hops
https://press.lse.ac.uk/site/	https://press.lse.ac.uk/site/	`<a>`	0
https://info.lse.ac.uk/current-students/...	https://info.lse.ac.uk/current-students/...	`<a>`	0

200 https://googletagmanager.com/gtm.js?id=GTM-NPVJBJ <script>

200 https://lse.ac.uk/_mClaLQ_ecc5b3e5-e43c-4685-b93a-3ff09749c3... <link>

200 https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.css <link>

200 https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.js <script>

200 https://fonts.googleapis.com/css?family=Roboto:300,400,500,9... <link>

200 https://lse.ac.uk/ <a>

200 https://lse.ac.uk/_mClaLQ_ecc5b3e5-e43c-4685-b93a-3ff09749c3... <img>

200 https://info.lse.ac.uk/Current-Students <a>

200 https://info.lse.ac.uk/staff <a>

200 https://www.lse.ac.uk/alumni-friends-and-partners <a>

200 https://www.lse.ac.uk/study-at-lse <a>

200 https://www.lse.ac.uk/study-at-lse/Undergraduate <a>

200 https://www.lse.ac.uk/study-at-lse/Graduate <a>

200 https://www.lse.ac.uk/study-at-lse/global-programmes <a>

200 https://www.lse.ac.uk/study-at-lse/executive-education <a>

200 https://www.lse.ac.uk/study-at-lse/executive-education/onlin... <a>

200 https://www.lse.ac.uk/study-at-lse/executive-masters-degrees <a>

200 https://www.lse.ac.uk/study-at-lse/summer-schools/summer-sch... <a>

200 https://www.lse.ac.uk/study-at-lse/study-abroad <a>

200 https://www.lse.ac.uk/study-at-lse/meet-visit-and-discover-L... <a>

200 https://lse.ac.uk/programmes/search-courses <a>

200 https://www.lse.ac.uk/study-at-lse/international-students <a>

200 https://www.lse.ac.uk/study-at-lse/Undergraduate/fees-and-fu... <a>

200 https://www.lse.ac.uk/study-at-lse/executive-education/insig... <a>

200 https://www.youtube.com/watch?v=FwFLb8y96OQ <a>

200 https://lse.ac.uk/all-images/campus-tour-video1.x437a8b27.jp... <img>

200 https://lse.ac.uk/language-centre <a>

200 https://lse.ac.uk/all-images/lse-houghton-street-sign.x47187... <img>

200 https://lse.ac.uk/research <a>

200 https://lse.ac.uk/people/search-people <a>

200 https://www.lse.ac.uk/business <a>

200 https://blogs.lse.ac.uk/ <a>

200 https://www.lse.ac.uk/Research/LSE-iQ <a>

200 https://lse.ac.uk/research/research-for-the-world <a>

200 https://info.lse.ac.uk/staff/research-centres-and-groups <a>

200 https://info.lse.ac.uk/Staff/Departments-and-Institutes <a>

200 https://info.lse.ac.uk/staff/services/engagement-and-impact <a>

200 https://lse.ac.uk/global-school-of-sustainability/future-pro... <a>

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

64/100

Site name appears as

Page title	LSE
og:site_name	The London School of Economics and Political Science
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Preview

lse.ac.uk

The London School of Economics and Political Science

LSE is a world-leading social science specialist university, awarded University of the Year 2025 and ranked 1st in London and the UK in 2025 and 2026.

Preview quality · Twitter/X A · 85/100

twitter:card — summary
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

LSE.AC.UK

The London School of Economics and Political Science

LSE is a world-leading social science specialist university, awarded University of the Year 2025 and ranked 1st in London and the UK in 2025 and 2026.

Preview quality · Facebook A+ · 100/100

og:title — The London School of Economics and Political Science
og:description — LSE is a world-leading social science specialist university, awarded University of the Year 2025 and ranked 1st in Lo...
og:image — https://www.lse.ac.uk/all-images/london-westminster-june-24-0012.x26beb190.jpg
og:type — website
og:url — https://www.lse.ac.uk/
og:site_name — The London School of Economics and Political Science

The London School of Economics and Political Science

lse.ac.uk

Preview quality · LinkedIn A+ · 100/100

og:title — The London School of Economics and Political Science
og:description — LSE is a world-leading social science specialist university, awarded University of the Year 2025 and ranked 1st in Lo...
og:image — https://www.lse.ac.uk/all-images/london-westminster-june-24-0012.x26beb190.jpg

lse.ac.uk

The London School of Economics and Political Science

LSE is a world-leading social science specialist university, awarded University of the Year 2025 and ranked 1st in London and the UK in 2025 and 2026.

Preview quality · Slack A+ · 100/100

og:title — The London School of Economics and Political Science
og:description — LSE is a world-leading social science specialist university, awarded University of the Year 2025 and ranked 1st in Lo...
og:image — https://www.lse.ac.uk/all-images/london-westminster-june-24-0012.x26beb190.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.