Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 72.1 MB (63.7 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
148 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
AUD 688 investment → AUD 13,202/month returns + AUD 50,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
4 barrier(s) likely increasing bounce by ~23%.
- Page takes 14.5s to loadUsers abandon at ~3s — you're 12.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
AUD 50,000,000
- No privacy policy link detectedPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- 2 advertising/retargeting trackers detectedPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- Trackers detected but no cookie policy foundPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
Bounce-Rate Cost
AUD 12,632 /mo
+23.5pp bounce · ~2,346 lost visitors/mo
CPC: AUD 5.38
Bandwidth Waste
AUD 25 /mo
200275.0 MB/mo × 0.123 AUD/GB
- Optimize transfer: save ~20.0 MB per page loadSaves AUD 25/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.97 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
14.51 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.72 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.46 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
28.15 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.93 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.60 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
256 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.99 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
7.80 s
Categories
8Performance
Page weighs 72.1 MB (63.7 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of core-js sites score 84+ on Sustainability; you're at 54 — closing this gap is the highest-leverage improvement.
Technology stack
Animate.css, hosted on Azure, with Cloudflare CDN
Stack Architecture
Azure Monitor 
Facebook Pixel 2.9.305
Google Analytics 
Google Tag Manager 
Microsoft Application Insights 
Siteimprove 
Taboola 
TikTok Pixel 
theTradeDesk 
Animate.css Facebook Facebook SDK Google Search Console Hotjar Microsoft 365 Mimecast 
Open Graph 
React 18.2.0
Tailwind CSS 
Varnish 
YouTube 
core-js 3.32.2
web-vitals 5.0.1
Cloudflare 
Nginx unpkg Azure All Detected Technologies (27)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Azure is a cloud computing service for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.
Animate.css is a ready-to-use library collection of CSS3 animation effects.
Open Graph is a protocol that is used to integrate any web page into the social graph.
React is an open-source JavaScript library for building user interfaces or UI components.
Varnish is a reverse caching proxy.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
Azure Monitor collects monitoring telemetry from a variety of on-premises and Azure sources. Azure Monitor helps you maximise the availability and performance of your applications and services.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Application Insights is a feature of Azure Monitor that provides extensible application performance management (APM) and monitoring for live web apps.
Siteimprove is a digital analytics and content QA platform.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (2)
No build tool detected
A framework (Animate.css) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected B (83)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 72.1 MB (63.7 MB transferred)
- · HSTS header is missing
- · 148 third-party resources (100% of weight)
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found