Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

61/100

Site name appears as

Page title	Top 100 globally
og:site_name	—
twitter:site	—
Organization.name	University of Technology Sydney

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

169 links checked, 168 healthy, 0 broken

PASS

169 links checked, 168 healthy, 0 broken

168 of 169 links are healthy

Long redirect chain: https://youtube.com/user/utschannel (3 hops)

169 total 167 healthy 2 redirects

Redirects (2)

URL	Destination	Found in	Hops
https://maps.uts.edu.au/	https://maps.uts.edu.au/	`<a>`	0
https://www.uts.edu.au/sites/default/fil...	https://www.uts.edu.au/sites/default/fil...	`<meta>`	0

200 https://analytics.tiktok.com/i18n/pixel/static/identify_5cff... <script>

200 https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3... <script>

200 https://connect.facebook.net/signals/config/408175844597144?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=D08O... <script>

200 https://cdn.taboola.com/libtrc/unip/1593893/tfa.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.youtube.com/s/player/8456c9de/www-widgetapi.vfls... <script>

200 https://siteimproveanalytics.com/js/siteanalyze_78831.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WCCXPBGX&gtm=... <script>

200 https://static.hotjar.com/c/hotjar-3470715.js?sv=7 <script>

200 https://unpkg.com/web-vitals@5.0.1/dist/web-vitals.iife.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-9HXJVYQLGJ&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-741797323&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-10934141914&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-1008095213&cx... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PPCSCCF <script>

200 https://www.uts.edu.au/ <link>

200 https://uts.edu.au/dist/css/index.css <link>

200 https://uts.edu.au/favicon.ico <link>

200 https://uts.edu.au/static/css/materialicons.css <link>

200 https://js.monitor.azure.com/scripts/b/ai.2.gbl.min.js <script>

200 https://www.youtube.com/iframe_api <script>

200 https://uts.edu.au/ <a>

200 https://uts.edu.au/globalassets/restricted/media/all-pages-s... <img>

200 https://uts.edu.au/courses <a>

200 https://uts.edu.au/events <a>

200 https://uts.edu.au/news <a>

200 https://uts.edu.au/stories <a>

200 https://profiles.uts.edu.au/ <a>

200 https://www.lib.uts.edu.au/ <a>

200 https://staff.uts.edu.au/ <a>

200 https://uts.edu.au/for-students/alumni <a>

200 https://uts.edu.au/for-students/current-students <a>

200 https://uts.edu.au/for-students <a>

200 https://uts.edu.au/for-students/undergraduate <a>

200 https://uts.edu.au/for-students/postgraduate <a>

200 https://uts.edu.au/research/graduate/future-research-student... <a>

200 https://open.uts.edu.au/ <a>

200 https://uts.edu.au/for-students/new-students <a>

200 https://uts.edu.au/for-students/high-school-students <a>

200 https://uts.edu.au/for-students/indigenous-students <a>

200 https://uts.edu.au/for-students/international <a>

200 https://uts.edu.au/for-students/admissions-entry/how-to-appl... <a>

200 https://uts.edu.au/for-students/admissions-entry/pathways <a>

200 https://uts.edu.au/for-students/admissions-entry/eligibility <a>

200 https://uts.edu.au/for-students/admissions-entry/scholarship... <a>

200 https://uts.edu.au/for-industry/agriculture-food <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is long (74 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 74 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: 74 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

uts.edu.au

UTS | University of Technology Sydney | #7 in Australia | Top 100 globally

Ranked top 100 worldwide and #7 in Australia, UTS offers industry-led degrees in Sydney’s tech precinct with a strong focus on career-ready skills.

Preview quality · Twitter/X F · 45/100

Title will be truncated (74 chars / 70 max)

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (74 chars, max 70)
→ Shorten the title to ≤70 characters

UTS.EDU.AU

UTS | University of Technology Sydney | #7 in Australia | Top 100 globally

Ranked top 100 worldwide and #7 in Australia, UTS offers industry-led degrees in Sydney’s tech precinct with a strong focus on career-ready skills.

Preview quality · Facebook B · 80/100

Title will be truncated (74 chars / 60 max)

og:title — UTS | University of Technology Sydney | #7 in Australia | Top 100 globally
og:description — Ranked top 100 worldwide and #7 in Australia, UTS offers industry-led degrees in Sydney’s tech precinct with a strong...
og:image — https://www.uts.edu.au/sites/default/files/2022-11/UTS-default-social-image.jpg
og:type — website
og:url — https://www.uts.edu.au/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Title will be truncated on Facebook (74 chars, max 60)
→ Shorten og:title to ≤60 characters

UTS | University of Technology Sydney | #7 in Australia | Top 100 globally

uts.edu.au

Preview quality · LinkedIn A+ · 100/100

og:title — UTS | University of Technology Sydney | #7 in Australia | Top 100 globally
og:description — Ranked top 100 worldwide and #7 in Australia, UTS offers industry-led degrees in Sydney’s tech precinct with a strong...
og:image — https://www.uts.edu.au/sites/default/files/2022-11/UTS-default-social-image.jpg

uts.edu.au

UTS | University of Technology Sydney | #7 in Australia | Top 100 globally

Ranked top 100 worldwide and #7 in Australia, UTS offers industry-led degrees in Sydney’s tech precinct with a strong focus on career-ready skills.

Preview quality · Slack A+ · 100/100

og:title — UTS | University of Technology Sydney | #7 in Australia | Top 100 globally
og:description — Ranked top 100 worldwide and #7 in Australia, UTS offers industry-led degrees in Sydney’s tech precinct with a strong...
og:image — https://www.uts.edu.au/sites/default/files/2022-11/UTS-default-social-image.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

A+

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

Custom type "EducationalOrganization" — unable to validate specific properties

2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : EducationalOrganization

10 properties Valid

{
  "@context": "http://schema.org",
  "@type": "EducationalOrganization",
  "name": "University of Technology Sydney",
  "description": "UTS is the top-ranked young university in Australia. Our vision is to be a leading public university of technology recognised for our global impact. We’re known for our innovative teaching. We’re committed to practical innovation and research that benefits industry and society. We believe in social change to create a more just and equal world.",
  "image": "https://www.uts.edu.au/sites/default/files/styles/wysiwyg_generic_large_x1/public/2019-03/uts-students-chau-chak-wing-building.jpg",
  "logo": "https://en.wikipedia.org/wiki/University_of_Technology_Sydney#/media/File:University_of_Technology_Sydney_emblem.svg",
  "url": "https://www.uts.edu.au/",
  "telephone": "02 9514 2000",
  "sameAs": [
    "https://twitter.com/UTSEngage",
    "https://www.linkedin.com/school/university-of-technology-sydney/",
    "https://www.facebook.com/UTSEngage",
    "https://www.youtube.com/@utschannel",
    "https://www.instagram.com/utsengage/",
    "https://en.wikipedia.org/wiki/University_of_Technology_Sydney",
    "https://www.wikidata.org/wiki/Q1145731",
    "https://www.crunchbase.com/organization/university-of-technology-sydney-2",
    "https://www.tiktok.com/@uts_sydney"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "15 Broadway",
    "addressLocality": "Ultimo ",
    "postalCode": "2007",
    "addressCountry": "Australia"
  }
}

Block 2 : Organization

10 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "image": "https://www.uts.edu.au/globalassets/restricted/media/all-pages-sitewide/header/restricteduts-logoheader.svg",
  "url": "https://www.uts.edu.au",
  "sameAs": [
    "https://en.wikipedia.org/wiki/University_of Technology_Sydney",
    "https://www.facebook.com/UTSEngage/",
    "https://x.com/utsengage",
    "https://www.instagram.com/utsengage/",
    "https://www.linkedin.com/school/university-of-technology-sydney/",
    "https://www.youtube.com/channel/UC8FnEL1TvFCCrLn8hIAYiAA"
  ],
  "logo": "https://www.uts.edu.au/globalassets/restricted/media/all-pages-sitewide/header/restricteduts-logoheader.svg",
  "name": "University of Technology Sydney",
  "description": "Australia's #1 ranked young university. Our vision is to be a leading public university of technology recognised for our global impact.",
  "telephone": "02 9514 2000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "15 Broadway",
    "addressLocality": "Ultimo",
    "addressRegion": "NSW",
    "postalCode": "2000",
    "addressCountry": "AU"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.