Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 26.7 MB (6.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
16 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
2 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
3 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$350 investment → $13,648/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~36%.
- Page takes 21.1s to loadUsers abandon at ~3s — you're 18.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 10.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 16 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 10 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 6 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$13,646 /mo
+35.9pp bounce · ~3,591 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$1.70 /mo
21255.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.1 MB per page loadSaves $1.70/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
9.50 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
21.14 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
10.11 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.005
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.37 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
52.07 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.80 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.01 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.05 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.002
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.78 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.78 s
Categories
8Performance
Page weighs 26.7 MB (6.8 MB transferred)
Security
All checks pass
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Sustainability; you're at 48 — closing this gap is the highest-leverage improvement.
Technology stack
TownNews, hosted on Snowplow Analytics, with Rakuten CDN
Stack Architecture
Adobe Analytics 
Adobe Experience Platform Launch 
Amazon Advertising 
DoubleClick Floodlight 
Facebook Pixel 2.9.303
Google Analytics 
Google Publisher Tag 
Google Sign-in 
Google Tag Manager 
Linkedin Insight Tag 
Marfeel 
Microsoft Advertising 
Pinterest Conversion Tag 
Prebid 10.23.0
Twitter Ads 
Cart Functionality 
TownNews 
Webpack 
Bootstrap 3.4.1Facebook Facebook SDK 
Font Awesome Funding Choices 
Google Font API Google Search Console HSTS 
LazySizes Microsoft Microsoft 365 Mimecast 
Open Graph 
Priority Hints 
RSS 
Segment 1.81.0
ServiceNow 
SmartRecruiters 
YouTube 
core-js 3.33.0
jQuery 3.6.0 jQuery Migrate 3.3.0
reCAPTCHA 
web-vitals 
Rakuten unpkg 
Snowplow Analytics All Detected Technologies (46)
Rakuten (formerly Ebates) allows you to earn cash-back rewards.
Snowplow is an open-source behavioral data management platform for businesses.
TownNews is a CMS platform built for local media organizations.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Font Awesome is a font and icon toolkit based on CSS and Less.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
SmartRecruiters is a web-based talent acquisition platform.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Sign-In is a secure authentication system that reduces the burden of login for users, by enabling them to sign in with their Google account.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (2)
Bootstrap version may be outdated
Detected Bootstrap 3.4.1. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
46 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 4h total → projected C (79)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 26.7 MB (6.8 MB transferred)
- · 1 button(s) with no accessible text
- · 2 link(s) with no accessible text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 16 control(s) without accessible label
- · 3 image(s) missing alt attribute