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https://thestar.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
80
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://www.thestar.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory Expected: https://www.thestar.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory
URL: http://www.thestar.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://www.thestar.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

B
Structured Data
3 JSON-LD block(s) found — some improvements recommended.
REVIEW
3 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
3 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : NewsMediaOrganization
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "The Toronto Star",
  "logo": {
    "@context": "http://schema.org",
    "@type": "ImageObject",
    "url": "https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/assets/v3/media/a/3e/a3e8ae1c-2803-11ef-a4c8-4379d14d2ba0/6668670d2a4e2.image.png?resize=1200%2C1200",
    "height": 1200,
    "width": 1200
  },
  "url": "www.thestar.com/",
  "@id": "www.thestar.com/"
}
Block 2 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.thestar.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.thestar.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 3 : Organization
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "http://www.thestar.com",
  "sameAs": [
    "https:\/\/www.facebook.com\/torontostar",
    "https:\/\/twitter.com\/torontostar",
    "https:\/\/www.youtube.com\/TorontoStar",
    "https:\/\/www.instagram.com\/thetorontostar\/"
  ]
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

74/100

Site name appears as

Page titleThe Star
og:site_nameToronto Star
twitter:site@torontostar
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

has url

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/custom/image/f84403b8-7d76-11ee-9d02-a72a4951957f.png?resize=600%2C600
URL: https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/custom/image/f84403b8-7d76-11ee-9d02-a72a4951957f.png?resize=600%2C600

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

thestar.com

Breaking News - Headlines & Top Stories | The Star

thestar.com is one of Canada's largest online news sites and 100% Canadian-owned. Live news, investigations, politics, sports and the heartbeat of Toronto, Canada's largest city.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/custom/image/f84403b8-7d76-11ee-9d02-a72a49519...

THESTAR.COM

Breaking News - Headlines & Top Stories | The Star

thestar.com is one of Canada's largest online news sites and 100% Canadian-owned. Live news, investigations, politics, sports and the heartbeat of Toronto, Canada's largest city.

Preview quality · Facebook A+ · 95/100

Description will be truncated (178 chars / 155 max)

  • og:title — Breaking News - Headlines & Top Stories | The Star
  • og:description — thestar.com is one of Canada's largest online news sites and 100% Canadian-owned. Live news, investigations, politics...
  • og:image — https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/custom/image/f84403b8-7d76-11ee-9d02-a72a49519...
  • og:type — website
  • og:url — https://www.thestar.com/
  • og:site_name — Toronto Star

  • Description will be truncated on Facebook (178 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (600×600)

    → Upload an image ≥1200×630 for the large preview card

Breaking News - Headlines & Top Stories | The Star

thestar.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (178 chars / 150 max)

  • og:title — Breaking News - Headlines & Top Stories | The Star
  • og:description — thestar.com is one of Canada's largest online news sites and 100% Canadian-owned. Live news, investigations, politics...
  • og:image — https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/custom/image/f84403b8-7d76-11ee-9d02-a72a49519...

  • Description will be truncated on LinkedIn (178 chars, max 150)

    → Tighten og:description to ≤150 characters

thestar.com

Breaking News - Headlines & Top Stories | The Star

thestar.com is one of Canada's largest online news sites and 100% Canadian-owned. Live news, investigations, politics, sports and the heartbeat of Toronto, Canada's largest city.

Preview quality · Slack A+ · 100/100
  • og:title — Breaking News - Headlines & Top Stories | The Star
  • og:description — thestar.com is one of Canada's largest online news sites and 100% Canadian-owned. Live news, investigations, politics...
  • og:image — https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/custom/image/f84403b8-7d76-11ee-9d02-a72a49519...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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