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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
0
REVIEW
4
PASS
1
INFO
0
Checks
5
1 PASS 4 REVIEW
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://www.stltoday.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory Expected: https://www.stltoday.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory
URL: http://www.stltoday.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://www.stltoday.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "http://www.stltoday.com",
  "sameAs": [
    "/facebook",
    "/twitter",
    "https://bsky.app/profile/stltoday.com",
    "https://www.linkedin.com/company/st.-louis-post-dispatch/",
    "/youtube",
    "https://www.tiktok.com/@stlouispostdispatch",
    "https://www.pinterest.com/stltoday/",
    "https://www.instagram.com/stltoday/"
  ]
}
Block 2 : Organization
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "http://www.stltoday.com",
  "sameAs": [
    "/facebook",
    "/twitter",
    "https://bsky.app/profile/stltoday.com",
    "/linkedin",
    "/youtube",
    "https://www.tiktok.com/@stlouispostdispatch",
    "/pinterest",
    "/instagram"
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

66/100

Site name appears as

Page titleAudio
og:site_nameSTLtoday.com
twitter:site@stltoday
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

has url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://bloximages.newyork1.vip.townnews.com/stltoday.com/content/tncms/custom/image/eb61b074-2765-4d8f-b4a5-7dfc6af9fe87.png?resize=600%2C333
Info::
og:title is long (160 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 160 chars Expected: 25–60 chars
URL: https://bloximages.newyork1.vip.townnews.com/stltoday.com/content/tncms/custom/image/eb61b074-2765-4d8f-b4a5-7dfc6af9fe87.png?resize=600%2C333

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 160 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

stltoday.com

stltoday.com | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri sports, weather, entertainment and lifestyles.

Read breaking news for St. Louis, Missouri, serving the St. Louis metropolitan area, weather, traffic, crime, sports, entertainment, politics, and more on www.stltoday.com.

Preview quality · Twitter/X A · 85/100

Title will be truncated (160 chars / 70 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://bloximages.newyork1.vip.townnews.com/stltoday.com/content/tncms/custom/image/eb61b074-2765-4d8f-b4a5-7dfc6af9...

  • Title will be truncated on Twitter/X (160 chars, max 70)

    → Shorten the title to ≤70 characters

STLTODAY.COM

stltoday.com | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri sports, weather, entertainment and lifestyles.

Read breaking news for St. Louis, Missouri, serving the St. Louis metropolitan area, weather, traffic, crime, sports, entertainment, politics, and more on www.stltoday.com.

Preview quality · Facebook A · 90/100

Title will be truncated (160 chars / 60 max)

Description will be truncated (172 chars / 155 max)

  • og:title — stltoday.com | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri spo...
  • og:description — Read breaking news for St. Louis, Missouri, serving the St. Louis metropolitan area, weather, traffic, crime, sports,...
  • og:image — https://bloximages.newyork1.vip.townnews.com/stltoday.com/content/tncms/custom/image/eb61b074-2765-4d8f-b4a5-7dfc6af9...
  • og:type — website
  • og:url — https://www.stltoday.com/
  • og:site_name — STLtoday.com

  • Title will be truncated on Facebook (160 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (172 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (600×333)

    → Upload an image ≥1200×630 for the large preview card

stltoday.com | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri sports, weather, entertainment and lifestyles.

stltoday.com

Preview quality · LinkedIn A · 90/100

Title will be truncated (160 chars / 120 max)

Description will be truncated (172 chars / 150 max)

  • og:title — stltoday.com | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri spo...
  • og:description — Read breaking news for St. Louis, Missouri, serving the St. Louis metropolitan area, weather, traffic, crime, sports,...
  • og:image — https://bloximages.newyork1.vip.townnews.com/stltoday.com/content/tncms/custom/image/eb61b074-2765-4d8f-b4a5-7dfc6af9...

  • Title will be truncated on LinkedIn (160 chars, max 120)

    → Shorten og:title to ≤120 characters

  • Description will be truncated on LinkedIn (172 chars, max 150)

    → Tighten og:description to ≤150 characters

stltoday.com

stltoday.com | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri sports, weather, entertainment and lifestyles.

Read breaking news for St. Louis, Missouri, serving the St. Louis metropolitan area, weather, traffic, crime, sports, entertainment, politics, and more on www.stltoday.com.

Preview quality · Slack A+ · 100/100
  • og:title — stltoday.com | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri spo...
  • og:description — Read breaking news for St. Louis, Missouri, serving the St. Louis metropolitan area, weather, traffic, crime, sports,...
  • og:image — https://bloximages.newyork1.vip.townnews.com/stltoday.com/content/tncms/custom/image/eb61b074-2765-4d8f-b4a5-7dfc6af9...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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