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https://stltoday.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
0
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 FIX
D
Schema Markup Audit
Action
2 schema types detected
FIX

Rich result eligibility

Organization Not eligible

Organization knowledge panel

Missing: name

Organization Not eligible

Organization knowledge panel

Missing: name

Detected schema types

Organization json-ld → Organization knowledge panel
1/2 required · 1/4 recommended
Required fields (Google)
  • name — Add the organization name Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Add a logo URL (square, ≥112px) Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
Organization json-ld → Organization knowledge panel
1/2 required · 1/4 recommended
Required fields (Google)
  • name — Add the organization name Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Add a logo URL (square, ≥112px) Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

Your Organization structured data is missing required fields for Google's Organization knowledge panel. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

Your Organization structured data is missing required fields for Google's Organization knowledge panel. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.stltoday.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://stltoday.com Canonical https://www.stltoday.com/ Match Self-referencing (correct)
A
Meta Tags
Title: 5 chars
PASS
Title: 5 chars
Info::
Page title is set
Got: Audio
Warning::
Title is only 5 characters — consider expanding
Title

"Audio"

5 characters Too short
Robots: Indexable (no restrictions)
A
Content Depth
3097 words, Difficult
PASS
3097 words, Difficult
Info::
Page has 3097 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 11)
3097 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 11

Text-to-HTML Ratio

3% text 97% HTML

19 KB / 659 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
77 images, 73 descriptive filenames
PASS
77 images, 73 descriptive filenames
Info::
4 image(s) have hash/generic filenames
Info::
1 image(s) missing alt text — see Accessibility tab
73 descriptive
4 hash-based
0 generic
77 total
FilenameQualityAltIssues
9b98b5bc-7564-11ec-9b25-e32a5add2fc1.pnghash✓1
Current: 9b98b5bc-7564-11ec-9b25-e32a5add2fc1.png
Suggested: image.png
9b98b5bc-7564-11ec-9b25-e32a5add2fc1.pnghash✓1
Current: 9b98b5bc-7564-11ec-9b25-e32a5add2fc1.png
Suggested: image.png
9b98b5bc-7564-11ec-9b25-e32a5add2fc1.pnghash✓1
Current: 9b98b5bc-7564-11ec-9b25-e32a5add2fc1.png
Suggested: image.png
9b98b5bc-7564-11ec-9b25-e32a5add2fc1.pnghash✓1
Current: 9b98b5bc-7564-11ec-9b25-e32a5add2fc1.png
Suggested: image.png
{{image}}descriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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