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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.expressen.se/images/logotype-for-sharing.png
Info::
og:description is short (54 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 54 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.expressen.se/images/logotype-for-sharing.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 54 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

expressen.se

Nyheter - senaste nyheterna i Sverige och världen

Sveriges bästa nyhetssajt med nyheter, sport och nöje!

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

EXPRESSEN.SE

Nyheter - senaste nyheterna i Sverige och världen

Sveriges bästa nyhetssajt med nyheter, sport och nöje!

Preview quality · Facebook A · 85/100
  • og:title — Nyheter - senaste nyheterna i Sverige och världen
  • og:description — Sveriges bästa nyhetssajt med nyheter, sport och nöje!
  • og:image — https://www.expressen.se/images/logotype-for-sharing.png
  • og:type — website
  • og:url — https://www.expressen.se/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Nyheter - senaste nyheterna i Sverige och världen

expressen.se

Preview quality · LinkedIn A+ · 100/100
  • og:title — Nyheter - senaste nyheterna i Sverige och världen
  • og:description — Sveriges bästa nyhetssajt med nyheter, sport och nöje!
  • og:image — https://www.expressen.se/images/logotype-for-sharing.png

expressen.se

Nyheter - senaste nyheterna i Sverige och världen

Sveriges bästa nyhetssajt med nyheter, sport och nöje!

Preview quality · Slack A+ · 100/100
  • og:title — Nyheter - senaste nyheterna i Sverige och världen
  • og:description — Sveriges bästa nyhetssajt med nyheter, sport och nöje!
  • og:image — https://www.expressen.se/images/logotype-for-sharing.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleNyheter - senaste nyheterna i Sverige och världen
og:site_name—
twitter:site@Expressen
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "url": "https://www.expressen.se/",
  "mainEntityOfPage": "https://www.expressen.se/",
  "@id": "https://www.expressen.se/",
  "articleSection": "ettanettan",
  "keywords": [
    "sections/nyheter"
  ],
  "image": {
    "@type": "ImageObject",
    "url": "https://www.expressen.se/images/logotype-for-sharing.png",
    "width": 1600,
    "height": 900
  },
  "thumbnailUrl": "https://www.expressen.se/images/logotype-for-sharing.png",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "Expressen",
    "legalName": "Expressen AB",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.expressen.se/images/logotype-for-sharing.png",
      "width": 1600,
      "height": 900
    },
    "url": "https://www.expressen.se",
    "foundingDate": "1944-11-16",
    "sameAs": [
      "https://sv.wikipedia.org/wiki/Expressen",
      "https://www.youtube.com/user/expressentv",
      "https://www.facebook.com/expressen/?locale=sv_SE",
      "https://x.com/Expressen",
      "https://www.instagram.com/expressen",
      "https://www.tiktok.com/@expressen.se"
    ],
    "publishingPrinciples": "https://www.expressen.se/om-expressen/valkommen-till-expressen/",
    "ethicsPolicy": "https://www.expressen.se/om-expressen/pressetik/",
    "diversityPolicy": "https://www.expressen.se/om-expressen/expressens-hallbarhetsarbete/",
    "masthead": "https://www.expressen.se/om-expressen/organisation/",
    "missionCoveragePrioritiesPolicy": "https://www.expressen.se/om-expressen/valkommen-till-expressen/",
    "correctionsPolicy": "https://www.expressen.se/om-expressen/har-du-hittat-ett-fel-meddela-oss-1/",
    "unnamedSourcesPolicy": "https://granskar.expressen.se/"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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