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SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
251 images, 16 descriptive filenames
REVIEW
251 images, 16 descriptive filenames
Warning::
94% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
16 descriptive
0 hash-based
235 generic
251 total
FilenameQualityAltIssues
.generic✓1
.generic✓1
.generic✓1
.generic✓1
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.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
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.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
600.jpggeneric✓1
Current: 600.jpg
Suggested: annan.jpg
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
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.generic✓1
.generic✓1
.generic✓1
.generic✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.expressen.se/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://expressen.se Canonical https://www.expressen.se/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Nyheter - senaste nyheterna i Sverige och världen
Info::
Title length (50 chars) is optimal
Title

"Nyheter - senaste nyheterna i Sverige och världen"

50 characters Optimal ✓
Robots: Indexable (no restrictions)
A
Content Depth
4609 words, Very Difficult
PASS
4609 words, Very Difficult
Info::
Page has 4609 words — good depth for search engines
Info::
Text-to-HTML ratio is 5%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 24)
4609 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 24

Text-to-HTML Ratio

5% text 95% HTML

31 KB / 652 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

WebPage json-ld
0/0 required

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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