Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 6 REVIEW 3 FIX

Dark Mode Support

Action

No dark mode signals

FIX

No dark mode signals

No dark mode signals detected

Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark ModeNo Dark Mode Detected

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

Form Accessibility

4 of 12 controls have issues

REVIEW

4 of 12 controls have issues

4 control(s) rely on placeholder only

Placeholder text disappears on focus and is not a reliable label.

Got: <input type="text" id="mobile">; <input type="text" id="desktop">; <input type="text" id="mobile">; <input type="text" id="desktop">

8 control(s) properly labeled

12 controls

8 labeled

4 placeholder only

0 unlabeled

Control	Type	Label	Method
#ot-group-id-C0002	checkbox	Performance Cookies	for/id
#ot-group-id-C0003	checkbox	Functional Cookies	for/id
#ot-group-id-C0004	checkbox	Targeting Cookies	for/id
#vendor-search-handler	text	Cookie list search	aria-label
#chkbox-id	checkbox	checkbox label	for/id
#select-all-hosts-groups-handler	checkbox	checkbox label	for/id
#select-all-vendor-groups-handler	checkbox	checkbox label	for/id
#select-all-vendor-leg-handler	checkbox	checkbox label	for/id
#mobile	text	(Search YouGov)	placeholder only
#desktop	text	(Search YouGov for everything and anything about reality)	placeholder only
#mobile	text	(Search YouGov)	placeholder only
#desktop	text	(Search YouGov for everything and anything about reality)	placeholder only

Placeholder text disappears on focus and is not a reliable label.

Why this matters

Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.

Learn more ▾

Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).

Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman

Link & Button Quality

Action

6 issue(s) across 173 links and 39 buttons

REVIEW

6 issue(s) across 173 links and 39 buttons

34 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: https://yougov.com/en-gb/trackers/voting-intention; https://yougov.com/en-gb/reports/54529-uk-debt-savings-investment-report-2026; https://yougov.com/en-gb/topics/public_figure/Keir_Starmer; https://yougov.com/en-gb/topics/country/Iran; https://yougov.com/en-gb/articles/54427-few-britons-believe-any-party-sees-co…; https://yougov.com/en-gb/trackers/voting-intention; https://yougov.com/en-gb/reports/54529-uk-debt-savings-investment-report-2026; https://yougov.com/en-gb/topics/public_figure/Keir_Starmer; https://yougov.com/en-gb/topics/country/Iran; https://yougov.com/en-gb/articles/54427-few-britons-believe-any-party-sees-co… (+24 more)

6 button(s) with no accessible text

Icon-only buttons need an aria-label so screen readers can announce them.

Got: button (#118 on page); button#desktop-secondary-menu-top-level-button-5; button (#2405 on page); button (#2415 on page); button (#2429 on page); button (#2443 on page)

139 link(s) with descriptive text

173 links

0 empty

0 generic text

34 new tab

6 empty buttons

Element	Text	Issue	Suggested Fix
https://yougov.com/en-gb/trackers/voting…	Voting intention	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/reports/54529-u…	GB Financial report	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/topics/public_f…	Keir Starmer	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/topics/country/…	US-Iran conflict	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/articles/54427-…	Cost of living	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/trackers/voting…	Voting intention	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/reports/54529-u…	GB Financial report	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/topics/public_f…	Keir Starmer	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/topics/country/…	US-Iran conflict	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/articles/54427-…	Cost of living	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/business/panel	Real peopleHighly engaged pane…	img no alt	Add alt attribute to the image
https://yougov.com/en-gb/business/data	Accurate dataReal data that yo…	img no alt	Add alt attribute to the image
https://yougov.com/en-gb/business/ai-inn…	Pioneering tech & AIAlways-on,…	img no alt	Add alt attribute to the image
https://yougov.com/en-gb/business/expert…	Award-winning expertsRemarkabl…	img no alt	Add alt attribute to the image
https://account.yougov.com/gb-en/join/ma…	"The best survey app ever"Our …	new tab	Add '(opens in new tab)' to text
https://yougov.co.uk/cambridge	The YouGov-Cambridge Centre fo…	new tab	Add '(opens in new tab)' to text
https://uk.trustpilot.com/reviews/67fe4e…	Lisa Member of the Panel (US)…	new tab	Add '(opens in new tab)' to text
https://uk.trustpilot.com/reviews/67ff16…	Bonnie Brittain Member of the…	new tab	Add '(opens in new tab)' to text
https://bsky.app/profile/yougov.co.uk	Bluesky	new tab	Add '(opens in new tab)' to text
https://facebook.com/YouGovUS	Facebook	new tab	Add '(opens in new tab)' to text
https://twitter.com/YouGov	Twitter-X	new tab	Add '(opens in new tab)' to text
https://www.linkedin.com/company/yougov	LinkedIn	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/rss	RSS	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/about/team	Our team	new tab	Add '(opens in new tab)' to text
https://account.yougov.com/region	Join the Panel	new tab	Add '(opens in new tab)' to text
https://yougov.zendesk.com/hc/en-gb/requ…	Panelist support	new tab	Add '(opens in new tab)' to text
https://jobs.yougov.com	Careers	new tab	Add '(opens in new tab)' to text
https://corporate.yougov.com	Investor relations	new tab	Add '(opens in new tab)' to text
https://corporate.yougov.com/modern-slav…	Modern slavery act	new tab	Add '(opens in new tab)' to text
https://yougov.com/en-gb/about/team	Our team	new tab	Add '(opens in new tab)' to text
https://account.yougov.com/region	Join the Panel	new tab	Add '(opens in new tab)' to text
https://yougov.zendesk.com/hc/en-gb/requ…	Panelist support	new tab	Add '(opens in new tab)' to text
https://jobs.yougov.com	Careers	new tab	Add '(opens in new tab)' to text
https://corporate.yougov.com	Investor relations	new tab	Add '(opens in new tab)' to text
https://corporate.yougov.com/modern-slav…	Modern slavery act	new tab	Add '(opens in new tab)' to text
https://platform.yougov.com/legal/privac…	More information about your pr…	new tab	Add '(opens in new tab)' to text
https://yougov.co.uk/about/policy	More information about your pr…	new tab	Add '(opens in new tab)' to text
https://www.onetrust.com/products/cookie…	Powered by OneTrust Opens in a…	new tab	Add '(opens in new tab)' to text
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label

172 links and buttons have descriptive text

Add '(opens in new tab)' to link text or aria-label.

https://yougov.com/en-gb/trackers/voting-intention; https://yougov.com/en-gb/reports/54529-uk-debt-savings-investment-report-2026; https://yougov.com/en-gb/topics/public_figure/Keir_Starmer; https://yougov.com/en-gb/topics/country/Iran; https://yougov.com/en-gb/articles/54427-few-britons-believe-any-party-sees-co…; https://yougov.com/en-gb/trackers/voting-intention; https://yougov.com/en-gb/reports/54529-uk-debt-savings-investment-report-2026; https://yougov.com/en-gb/topics/public_figure/Keir_Starmer; https://yougov.com/en-gb/topics/country/Iran; https://yougov.com/en-gb/articles/54427-few-britons-believe-any-party-sees-co… (+24 more)

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

Icon-only buttons need an aria-label so screen readers can announce them.

button (#118 on page); button#desktop-secondary-menu-top-level-button-5; button (#2405 on page); button (#2415 on page); button (#2429 on page); button (#2443 on page)

Why this matters

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Source: WCAG 2.1 SC 4.1.2

404 Error Page

Action

HTTP 404, custom page

REVIEW

HTTP 404, custom page

Correct 404 status code returned

Got: HTTP 404

Custom styled 404 page

404 Page Quality ✓ Custom 404 Page

Status Code HTTP 404 ✓Page Title YouGov ✓Custom Styling ✓Navigation ✗Homepage Link ✗Search Form ✗

Favicon & Branding

Action

4 icon(s) detected

REVIEW

4 icon(s) detected

favicon.ico present at site root

HTML icon links detected

Apple touch icon present

✓ favicon.ico Present

✓ PNG Icons Present

✓ Apple Touch Present

✗ SVG Favicon Missing

✗ Manifest Icons Missing

✗ Multiple Sizes Missing

Web Manifest

Action

Valid manifest

REVIEW

Valid manifest

Name present: YouGov

No 192x192 icon

A 192px icon is required for PWA installation.

Display mode: standalone

PWA Install Criteria Not Installable

Name YouGov ✓192×192 icon ✗512×512 icon ✗Start URL / ✓Display Mode standalone ✓

Name YouGov Display Mode standalone

Color Contrast (Screenshot)

20 text elements analyzed, 0 fail WCAG AA

REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass 1 pass AA only

Show all checked elements (20)

Element	Ratio	Required	FG	BG	Result
h1 /Research Reality	7.87:1	3.0:1	#000000	#A999B0	Pass
h1 /Research Reality	7.35:1	3.0:1	#000000	#AC90AD	Pass
h1 Engaged panel member…	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Why YouGov	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Real people	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Accurate data	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Pioneering tech & AI	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Award-winning expert…	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Trusted by the world	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 About YouGov	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Company	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Members and clients	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Our use of cookies	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h2 Privacy Preference C…	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h3 Manage Consent Prefe…	8.80:1	3.0:1	#000000	#ADA4BA	Pass
h3 Cookie List	8.80:1	3.0:1	#000000	#ADA4BA	Pass
title YouGov UK: Data Anal…	6.51:1	4.5:1	#000000	#8490A4	Pass
span Switch to the US sit…	7.69:1	4.5:1	#000000	#9C9BAB	Pass
a Take me there	8.54:1	4.5:1	#000000	#ACA2AF	Pass
a Skip to main content	8.54:1	4.5:1	#000000	#ACA2AF	Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

Landmark Structure

51 landmarks

PASS

51 landmarks

<main> landmark present

No <nav> landmark found

Skip navigation link present

Page Structure — as a screen reader sees it

Heading Hierarchy

20 headings

PASS

20 headings

Multiple H1 headings (3 found)

A page should have only one H1. Multiple H1s dilute the document outline.

H1 /Research Reality
H1 /Research Reality duplicate H1
H2 Why YouGov
H2 Real people
H2 Accurate data
H2 Pioneering tech & AI
H2 Award-winning experts
H1 Engaged panel members share their realities duplicate H1
H2 Trusted by the world
H2 About YouGov
H2 Company
H2 Members and clients
H2 Our use of cookies
H2 Privacy Preference Centre
H3 Manage Consent Preferences
H4 Strictly Necessary Cookies
H4 Performance Cookies
H4 Functional Cookies
H4 Targeting Cookies
H3 Cookie List

A page should have only one H1. Multiple H1s dilute the document outline.

Why this matters

Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.

Learn more ▾

HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.

Source: WCAG 2.4.6 / Google Search Central

Alt Text Quality

2 of 69 images have issues

PASS

2 of 69 images have issues

2 image(s) with generic alt text

9 decorative image(s) correctly marked

58 image(s) with good alt text

69 images 58 good alt text 9 decorative 2 generic

Issue	Count
generic	2 image(s)

Lighthouse Accessibility Audits

Score 90/100 — 4 failing, 27 passed

PASS

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.geo-banner > div.geo-banner-body > section.dismiss > button `div.geo-banner > div.geo-banner-body > section.dismiss > button`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Featured `div.tab-slide > button.tab-button > span.tab > span`
Agencies `div.tab-slide > button.tab-button > span.tab > span`
Consumer `div.tab-slide > button.tab-button > span.tab > span`
Economy `div.tab-slide > button.tab-button > span.tab > span`
Entertainment `div.tab-slide > button.tab-button > span.tab > span`
Health `div.tab-slide > button.tab-button > span.tab > span`
Politics `div.tab-slide > button.tab-button > span.tab > span`
Society `div.tab-slide > button.tab-button > span.tab > span`
Sports `div.tab-slide > button.tab-button > span.tab > span`
Technology `div.tab-slide > button.tab-button > span.tab > span`
Travel `div.tab-slide > button.tab-button > span.tab > span`

These are opportunities to improve the legibility of your content.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Cookies Settings `div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-pc-btn-handler`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Featured `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Agencies `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Consumer `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Economy `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Entertainment `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Health `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Politics `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Society `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Sports `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Technology `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Travel `div.tab-slides-container > div.tab-slides > div.tab-slide > button.tab-button`
Learn more `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.