Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

50/100

Site name appears as

Page title	Filter Icon
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://d18w79e3uiqk2z.cloudfront.net/static/og_image.png

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://d18w79e3uiqk2z.cloudfront.net/static/og_image.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

yougov.co.uk

YouGov UK: Data Analytics & Market Research Services

Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

YOUGOV.CO.UK

YouGov UK: Data Analytics & Market Research Services

Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.

Preview quality · Facebook C · 65/100

Description will be truncated (159 chars / 155 max)

og:title — YouGov UK: Data Analytics & Market Research Services
og:description — Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions ...
og:image — https://d18w79e3uiqk2z.cloudfront.net/static/og_image.png
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://yougov.com/en-gb
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (159 chars, max 155)
→ Tighten og:description to ≤155 characters

YouGov UK: Data Analytics & Market Research Services

yougov.co.uk

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (159 chars / 150 max)

og:title — YouGov UK: Data Analytics & Market Research Services
og:description — Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions ...
og:image — https://d18w79e3uiqk2z.cloudfront.net/static/og_image.png

Description will be truncated on LinkedIn (159 chars, max 150)
→ Tighten og:description to ≤150 characters

yougov.co.uk

YouGov UK: Data Analytics & Market Research Services

Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.

Preview quality · Slack A+ · 100/100

og:title — YouGov UK: Data Analytics & Market Research Services
og:description — Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions ...
og:image — https://d18w79e3uiqk2z.cloudfront.net/static/og_image.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 77/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Links

200 links checked, 198 healthy, 2 broken

PASS

200 links checked, 198 healthy, 2 broken

198 of 200 links are healthy

Broken link: https://yougov.co.uk/cambridge

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://yougov.com/case-studies/36650-vauxhall-direct-cas...

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

200 total 198 healthy 2 broken

Broken Links (3)

Status	URL	Found in	Error
404	https://yougov.co.uk/cambridge	`<a>`	Not Found
404	https://yougov.com/case-studies/36650-vauxhall-dir...	`<a>`	Not Found
403	https://de95wbpetwlj.cloudfront.net	`<link>`	Forbidden

200 https://dev.visualwebsiteoptimizer.com <link>

200 https://d18w79e3uiqk2z.cloudfront.net/static/favicon.ico <link>

200 https://d18w79e3uiqk2z.cloudfront.net/static/favicon.png <link>

200 https://d18w79e3uiqk2z.cloudfront.net/static/favicon-icon-ip... <link>

200 https://d18w79e3uiqk2z.cloudfront.net/39b5939e/styles-FIQXGE... <link>

200 https://www.googletagmanager.com/gtm.js?id=GTM-NMQMPZM4 <script>

200 https://cdn-ukwest.onetrust.com/consent/d6184387-4576-4218-9... <script>

200 https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js <script>

200 https://yougov.com/en-gb/rss <link>

200 https://d18w79e3uiqk2z.cloudfront.net/39b5939e/assets/images... <link>

200 https://ygo-assets-websites-public.yougov.net/images/SeneddF... <link>

200 https://ygo-assets-websites-public.yougov.net/images/LondonC... <link>

200 https://yougov.com/en-gb <link>

200 https://cdn-ukwest.onetrust.com/scripttemplates/202512.1.0/o... <script>

200 https://datawrapper.dwcdn.net/lib/embed.min.js <script>

200 https://d1z3r0i09bwium.cloudfront.net/v1.0/attributor.js <script>

200 https://yougov.com <link>

200 https://yougov.com/en-us <link>

200 https://yougov.com/de-de <link>

200 https://yougov.com/fr-fr <link>

200 https://yougov.com/it-it <link>

200 https://yougov.com/es-es <link>

200 https://d1z3r0i09bwium.cloudfront.net/v1.0/creep.js <script>

200 https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstr... <script>

200 https://js-agent.newrelic.com/nr-spa-1.313.1.min.js <script>

200 https://d18w79e3uiqk2z.cloudfront.net/39b5939e/assets/images... <img>

200 https://yougov.com/en-gb/search <a>

200 https://yougov.com/en-gb/trackers/voting-intention <a>

200 https://yougov.com/en-gb/reports/54529-uk-debt-savings-inves... <a>

200 https://yougov.com/en-gb/business/solutions/research-surveys <a>

200 https://yougov.com/en-gb/reports/54304-uk-anti-aging-report-... <a>

200 https://yougov.com/en-gb/topics/public_figure/Keir_Starmer <a>

200 https://yougov.com/en-gb/topics/country/Iran <a>

200 https://yougov.com/en-gb/articles/54278-how-yougov-conducts-... <a>

200 https://yougov.com/en-gb/articles/54427-few-britons-believe-... <a>

200 https://yougov.com/en-gb/business/solutions/competitor-monit... <a>

200 https://yougov.com/en-gb/business/solutions/audience-activat... <a>

200 https://d18w79e3uiqk2z.cloudfront.net/39b5939e/assets/images... <img>

200 https://yougov.com/en-gb/articles/54597-second-yougov-mrp-of... <a>

200 https://yougov.com/en-gb/articles/54598-yougovs-mrp-of-the-2... <a>

200 https://yougov.com/en-gb/trackers/government-approval <a>

200 https://yougov.com/en-gb/ratings/consumer-electronics-brands <a>

200 https://yougov.com/en-gb/topics/music_artist/Kanye_West <a>

200 https://ygo-assets-entities-us.yougov.net/9ee8cf45-2d06-11e6... <img>

200 https://yougov.com/en-gb/daily-results/20260410-73579-2 <a>

200 https://yougov.com/en-gb/content <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.