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https://www.melbournepolytechnic.edu.au

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
D
Image Optimization
Action
4 issues found across 22 images
FIX
4 issues found across 22 images
Warning::
11 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
17 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 16 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
4 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://media.melbournepolytechnic.edu.au/media/gt4facxy/graduation-2026-banner-desktop.png?width=586&height=440&v=1dcdf0161148b90&format=webp, https://media.melbournepolytechnic.edu.au/media/5277/information-sessions-carousel.jpg?rxy=0.50166666666666671,0.5&width=586&height=440&v=1d8a8d8eab28540&format=webp, https://media.melbournepolytechnic.edu.au/media/5sgntolm/vta-large-training-provider-carousel-carpentry.jpg?width=586&height=440&v=1db465257e4b2f0&format=webp (+1 more).
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

58/100

Site name appears as

Page titleTAFE and Degrees Melbourne |
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

www.melbournepolytechnic.edu.au

Melbourne Polytechnic | TAFE and Degrees Melbourne |

TAFE Courses in Melbourne. Melbourne Polytechnic offers a diverse range of innovative, hands-on practical skills and modern theoretical learning.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

WWW.MELBOURNEPOLYTECHNIC.EDU.AU

Melbourne Polytechnic | TAFE and Degrees Melbourne |

TAFE Courses in Melbourne. Melbourne Polytechnic offers a diverse range of innovative, hands-on practical skills and modern theoretical learning.

Preview quality · Facebook A · 85/100
  • og:title — Melbourne Polytechnic | TAFE and Degrees Melbourne |
  • og:description — TAFE Courses in Melbourne. Melbourne Polytechnic offers a diverse range of innovative, hands-on practical skills and ...
  • og:image — https://media.melbournepolytechnic.edu.au/media/5984/mpt0048_website_carousel_2000x1500px_fa_b.jpg
  • og:type — website
  • og:url — https://www.melbournepolytechnic.edu.au/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Melbourne Polytechnic | TAFE and Degrees Melbourne |

www.melbournepolytechnic.edu.au

Preview quality · LinkedIn A+ · 100/100
  • og:title — Melbourne Polytechnic | TAFE and Degrees Melbourne |
  • og:description — TAFE Courses in Melbourne. Melbourne Polytechnic offers a diverse range of innovative, hands-on practical skills and ...
  • og:image — https://media.melbournepolytechnic.edu.au/media/5984/mpt0048_website_carousel_2000x1500px_fa_b.jpg

www.melbournepolytechnic.edu.au

Melbourne Polytechnic | TAFE and Degrees Melbourne |

TAFE Courses in Melbourne. Melbourne Polytechnic offers a diverse range of innovative, hands-on practical skills and modern theoretical learning.

Preview quality · Slack A+ · 100/100
  • og:title — Melbourne Polytechnic | TAFE and Degrees Melbourne |
  • og:description — TAFE Courses in Melbourne. Melbourne Polytechnic offers a diverse range of innovative, hands-on practical skills and ...
  • og:image — https://media.melbournepolytechnic.edu.au/media/5984/mpt0048_website_carousel_2000x1500px_fa_b.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
7 properties Valid
{
  "@context": "http://schema.org",
  "@type": "CollegeOrUniversity",
  "url": "https://www.melbournepolytechnic.edu.au/",
  "name": "Melbourne Polytechnic",
  "logo": "https://www.melbournepolytechnic.edu.au/media/2361/melbourne-polytechnic-logo.jpg",
  "description": "Melbourne Polytechnic offers a diverse range of innovative, hands-on practical skills in TAFE (VET) and Higher Education.",
  "sameAs": [
    "https://www.facebook.com/MelbournePolytechnic",
    "https://www.instagram.com/melbpoly",
    "https://www.linkedin.com/school/melbourne-polytechnic"
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 1 schema type(s)
PASS
1 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): CollegeOrUniversity Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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