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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
77
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

51/100

Site name appears as

Page titleFilter Icon
og:site_nameDiscovery
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://discovery.sndimg.com/content/dam/images/discovery/editorial/branding/2019/2/1/Discovery-default-search-image-4x3.jpg.rend.hgtvcom.616.462.suffix/1561760738182.jpeg
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://discovery.sndimg.com/content/dam/images/discovery/editorial/branding/2019/2/1/Discovery-default-search-image-4x3.jpg.rend.hgtvcom.616.462.suffix/1561760738182.jpeg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

discovery.com

Home

No description

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from <meta name=description>
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

DISCOVERY.COM

Home

No description

Preview quality · Facebook A+ · 95/100
  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://discovery.sndimg.com/content/dam/images/discovery/editorial/branding/2019/2/1/Discovery-default-search-image-...
  • og:type — fullwidth
  • og:url — https://www.discovery.com
  • og:site_name — Discovery

Home

discovery.com

Preview quality · LinkedIn A+ · 95/100
  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://discovery.sndimg.com/content/dam/images/discovery/editorial/branding/2019/2/1/Discovery-default-search-image-...

discovery.com

Home

No description

Preview quality · Slack A+ · 95/100
  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://discovery.sndimg.com/content/dam/images/discovery/editorial/branding/2019/2/1/Discovery-default-search-image-...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "Discovery",
    "url": "https://www.discovery.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https://discovery.sndimg.com/content/dam/images/discovery/editorial/branding/discovery-logo-amp.png",
      "height": "60",
      "width": "60"
    },
    "image": {
      "@type": "ImageObject",
      "url": "https://discovery.sndimg.com/content/dam/images/discovery/editorial/branding/discovery-logo-amp.png",
      "height": "60",
      "width": "60"
    },
    "parentOrganization": {
      "@type": "Organization",
      "image": "https://hgtvhome.sndimg.com/content/dam/images/hgtv/fullset/wbd_logo.png",
      "logo": "https://hgtvhome.sndimg.com/content/dam/images/hgtv/fullset/wbd_logo.png",
      "url": "https://wbd.com",
      "name": "Warner Bros. Discovery, Inc.",
      "description": "Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Warner_Bros._Discovery",
        "https://twitter.com/wbd/",
        "https://www.instagram.com/wbd/",
        "https://www.facebook.com/WBD",
        "https://youtube.com/wbd/",
        "https://www.linkedin.com/company/warner-bros-discovery/"
      ]
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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