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https://discovery.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
78
GRADE
C
FIX
0
REVIEW
3
PASS
3
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
3 PASS 3 REVIEW
C
Canonical URL
Action
Issues found
REVIEW
Issues found
Info::
Canonical tag present
Got: https://www.discovery.com
Warning::
Canonical does not match final URL (https://www.discovery.com/?aid=223833&cid=5624825&crid=273056967&event=start)
Critical::
Canonical target returns 403
Search engines cannot follow this canonical, effectively orphaning this page.
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://discovery.com Canonical https://www.discovery.com Match Points to a different page Target 403

Search engines cannot follow this canonical, effectively orphaning this page.

Why this matters

Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.

Source: Google Search Central

C
Content Depth
Action
490 words, Difficult
REVIEW
490 words, Difficult
Info::
Page has 490 words of content
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
490 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

1% text 99% HTML

3 KB / 365 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

B
Image SEO
18 images, 6 descriptive filenames
REVIEW
18 images, 6 descriptive filenames
Warning::
67% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
1 image(s) missing alt text — see Accessibility tab
6 descriptive
5 hash-based
7 generic
18 total
FilenameQualityAltIssues
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
1769108237190.jpeghash✓1
Current: 1769108237190.jpeg
Suggested: dscnaasocial1000x667jpgrendhgtvcom406406suffix.jpeg
J3062_Filthy%20FortunesSn2KeyArt_NoTT_18FM.jpgdescriptive✗1
1772575148268.jpeghash✓1
Current: 1772575148268.jpeg
Suggested: dsccontrabandsatakaconcept3r2w5nottjpgrendhgtvcom406406suffix.jpeg
1742491259340.jpeghash✓1
Current: 1742491259340.jpeg
Suggested: dscmoonshiners-master-distillers5social3000x3000nologosjpgrendhgtvcom406406suffix.jpeg
1742490429825.jpeghash✓1
Current: 1742490429825.jpeg
Suggested: dscexpeditionxs6social3000x3000nologosjpgrendhgtvcom406406suffix.jpeg
1741208309718.jpeghash✓1
Current: 1741208309718.jpeg
Suggested: dscharpoonhunters5lww4nottjpgrendhgtvcom406406suffix.jpeg

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A
Meta Tags
Title: 11 chars
PASS
Title: 11 chars
Info::
Page title is set
Got: Filter Icon
Warning::
Title is only 11 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Filter Icon"

11 characters Too short
Title: Filter Icon
H1: Discovery Homepage
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 1/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Add sameAs URLs for social profiles Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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