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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

74/100

Site name appears as

Page titleProPublica
og:site_nameProPublica
twitter:site@propublica
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Missing brand name in: Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-OG-1.png?w=1200
Info::
og:title is long (69 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 69 chars Expected: 25–60 chars
URL: https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-OG-1.png?w=1200

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 69 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

propublica.org

ProPublica — Investigative Journalism and News in the Public Interest

ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.

Preview quality · Twitter/X B · 80/100

Title will be truncated (71 chars / 70 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Title will be truncated on Twitter/X (71 chars, max 70)

    → Shorten the title to ≤70 characters

PROPUBLICA.ORG

ProPublica — Investigative Journalism and News in the Public Interest

ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.

Preview quality · Facebook A+ · 95/100

Title will be truncated (71 chars / 60 max)

  • og:title — ProPublica — Investigative Journalism and News in the Public Interest
  • og:description — ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
  • og:image — https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-OG-1.png?w=1200
  • og:type — website
  • og:url — https://www.propublica.org/
  • og:site_name — ProPublica

  • Title will be truncated on Facebook (71 chars, max 60)

    → Shorten og:title to ≤60 characters

ProPublica — Investigative Journalism and News in the Public Interest

propublica.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — ProPublica — Investigative Journalism and News in the Public Interest
  • og:description — ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
  • og:image — https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-OG-1.png?w=1200

propublica.org

ProPublica — Investigative Journalism and News in the Public Interest

ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.

Preview quality · Slack A+ · 100/100
  • og:title — ProPublica — Investigative Journalism and News in the Public Interest
  • og:description — ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
  • og:image — https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-OG-1.png?w=1200

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.propublica.org/",
      "url": "https://www.propublica.org/",
      "name": "ProPublica — Investigative Journalism and News in the Public Interest",
      "isPartOf": {
        "@id": "https://www.propublica.org/#website"
      },
      "about": {
        "@id": "https://www.propublica.org/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://www.propublica.org/#primaryimage"
      },
      "image": {
        "@id": "https://www.propublica.org/#primaryimage"
      },
      "thumbnailUrl": "https://assets.propublica.org/static/prod/v5/images/donate-photo-a.png",
      "datePublished": "2026-04-17T09:31:00+00:00",
      "dateModified": "2026-04-21T12:24:39+00:00",
      "description": "ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.",
      "breadcrumb": {
        "@id": "https://www.propublica.org/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.propublica.org/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://www.propublica.org/#primaryimage",
      "url": "https://assets.propublica.org/static/prod/v5/images/donate-photo-a.png",
      "contentUrl": "https://assets.propublica.org/static/prod/v5/images/donate-photo-a.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.propublica.org/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.propublica.org/#website",
      "url": "https://www.propublica.org/",
      "name": "ProPublica",
      "description": "Investigative Journalism in the Public Interest",
      "publisher": {
        "@id": "https://www.propublica.org/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.propublica.org/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.propublica.org/#organization",
      "name": "ProPublica",
      "url": "https://www.propublica.org/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.propublica.org/#/schema/logo/image/",
        "url": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
        "contentUrl": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
        "width": 7653,
        "height": 1000,
        "caption": "ProPublica"
      },
      "image": {
        "@id": "https://www.propublica.org/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/propublica",
        "https://x.com/propublica",
        "https://newsie.social/@ProPublica"
      ]
    }
  ]
}
Block 2 : WebPage
4 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "ProPublica",
  "url": "https:\/\/www.propublica.org"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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