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https://propublica.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://www.propublica.org/
Warning::
Canonical does not match final URL (https://www.propublica.org:443/)
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://propublica.org Canonical https://www.propublica.org/ Match Points to a different page Target 200 ✓
A
Meta Tags
Title: 10 chars
PASS
Title: 10 chars
Info::
Page title is set
Got: ProPublica
Warning::
Title is only 10 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"ProPublica"

10 characters Too short
Title: ProPublica
H1: ProPublica — Investigative Journalism and News in the Public Interest
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1869 words, Difficult
PASS
1869 words, Difficult
Info::
Page has 1869 words — good depth for search engines
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 13)
1869 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 13

Text-to-HTML Ratio

4% text 96% HTML

11 KB / 279 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
31 images, 30 descriptive filenames
PASS
31 images, 30 descriptive filenames
Info::
1 image(s) have hash/generic filenames
30 descriptive
0 hash-based
1 generic
31 total
FilenameQualityAltIssues
g.gifgeneric✓1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

WebPage json-ld
0/0 required

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    Event

    Page mentions an event (time element or event markup) that could be marked up as Event

    Events appear in dedicated event search and Google Events

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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