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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
73
GRADE
C
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
F
Structured Data
Action
6 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
6 JSON-LD block(s) found — issues found that may affect search visibility.
Critical::
Malformed JSON-LD block #3
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[ { \"@context\": \"https://schema.\n\t^...............................\n"
Critical::
Malformed JSON-LD block #4
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[ { \"@context\": \"https://schema.\n\t^...............................\n"
Critical::
Malformed JSON-LD block #5
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
Critical::
Malformed JSON-LD block #6
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://www.schema.org Expected: https://schema.org
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties
Info::
Custom type "ImageGallery" — unable to validate specific properties
Info::
6 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[ { \"@context\": \"https://schema.\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[ { \"@context\": \"https://schema.\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

URL: http://www.schema.org

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : CollegeOrUniversity
15 properties Valid
Missing or invalid @context
{
  "@context": "http://www.schema.org",
  "@type": "CollegeOrUniversity",
  "name": "University of Montana",
  "alternateName": "UM",
  "url": "https://www.umt.edu",
  "logo": "https://www.umt.edu/_common/assets/imx/um-logo.svg",
  "image": "https://www.umt.edu/_files/images/opengraph-logo.jpg",
  "photo": "https://www.umt.edu/images/drone_campus.jpg",
  "description": "University of Montana is a public flagship research university in Missoula known for academic rigor, experiential learning, inclusive culture and scenic campus.",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1-406-243-0211",
      "contactType": "Directory"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "32 Campus Drive",
    "addressLocality": "Missoula",
    "addressRegion": "MT",
    "postalCode": "59812",
    "addressCountry": "US"
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://search.umt.edu/s/search.html?collection=uom9%7Esp-uom-search&profile=_default&query={query}",
    "query": "required"
  },
  "sameAs": [
    "https://en.wikipedia.org/wiki/University_of_Montana",
    "https://www.linkedin.com/school/university-of-montana",
    "https://www.instagram.com/umontana",
    "https://www.facebook.com/umontana",
    "https://www.youtube.com/user/universityofmontana",
    "https://www.pinterest.com/umont",
    "https://x.com/umontana",
    "https://www.flickr.com/photos/theuniversityofmontana"
  ],
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "46.8619309",
    "longitude": "-113.9871772"
  },
  "hasMap": "https://www.google.com/maps/place/University+of+Montana/@46.8619309,-113.9871772,17z/data=!3m1!4b1!4m6!3m5!1s0x535dcc33f19815cb:0x9c296b8546ca9abf!8m2!3d46.8619309!4d-113.9845969!16zL20vMDJ4OWN2?entry=ttu&g_ep=EgoyMDI0MDkxMC4wIKXMDSoASAFQAw%3D%3D"
}
Block 2 : ImageGallery
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "ImageGallery",
  "name": "The Montana Way",
  "description": "At the University of Montana, we don’t just educate for success — we educate for personal meaning and collective significance. The Montana Way helps our students live boldly, learn deeply and lead with purpose.  Explore this curated content to discover UM's latest research advancements, student work, campus events, employee news and more.",
  "url": "default.php",
  "associatedMedia": [
    {
      "@type": "ImageObject",
      "contentUrl": "images/sixpack_theobitproject.webp",
      "name": "A graphic that features an iris flower and the words "The Obit Project"",
      "description": "Listening Lives",
      "text": "UM has launched “The Obit Project,” a 12-episode podcast series that reimagines traditional obituaries through immersive audio storytelling. Produced by the Montana Media Lab within the School of Journalism, the project pairs student reporters with professional mentors to create deeply reported, narrative-driven obituaries that focus on the meaning of lives rather than just their endings.  The idea originated in a feature writing class led by professor Jule Banville, who challenged students to move beyond fact-based obituaries and instead tell rich, human-centered stories. With guidance from podcast pioneer Jad Abumrad, students transformed written assignments into compelling audio pieces that blend reporting, sound design and emotional storytelling. "The Obit Project" was partially funded by UM's Flagship Fund, and highlights the enduring power of listening and storytelling in journalism, demonstrating how student work can resonate far beyond the classroom."
    },
    {
      "@type": "ImageObject",
      "contentUrl": "images/jeremiah_shinn.webp",
      "name": "Dr. Jeremiah Shinn",
      "description": "UM to Welcome New President ",
      "text": "he Montana Board of Regents has selected Dr. Jeremiah Shinn to serve as the next president of the University of Montana.Shinn’s selection follows a national search that drew more than 70 accomplished applicants from across the country.“I am honored to be named the 20th president of the University of Montana and eager to get started,” said Shinn. “I am inspired by the remarkable students, faculty, staff, alumni and community members who make UM so special, and I look forward to joining this extraordinary team to build on its strong foundation and shape a bright future together.”“Dr. Shinn’s on-campus visit affirmed our belief that he is an exceptional candidate who, throughout the search process, repeatedly rose to the top of an outstanding and diverse field of applicants,” said Montana Commissioner of Higher Education Clayton Christian. “His demonstrated leadership, commitment to student success and collaborative spirit make him uniquely suited to lead the University of Montana.”The search process – led by Christian with the support of a presidential search advisory work group and the national firm AGB Search – was both expedited and comprehensive, reflecting UM’s commitment to maintaining momentum while securing a visionary leader aligned with the University’s values, culture and strategic direction."
    },
    {
      "@type": "ImageObject",
      "contentUrl": "images/sixpack_erin_landguth.webp",
      "name": "A picture of Erin Landguth sitting in front of a data model ",
      "description": "Community Insights",
      "text": "UM has launched the Montana Healthy Communities Dashboard, a new interactive tool designed to make complex health, environmental and socioeconomic data accessible in one place. Developed by researchers in UM’s School of Public and Community Health, the platform addresses a long-standing challenge: critical data has historically been scattered across multiple sources, making it difficult for researchers and policymakers to identify connections and trends.The dashboard brings together diverse datasets — including air quality, wildfire smoke exposure, disease rates and economic indicators — into a single, user-friendly map of Montana. By visualizing this information at a local level, users can better understand how environmental and social factors influence health outcomes across communities.Designed as a free, public resource, the dashboard empowers researchers, health officials and community members alike to explore data, inform decision-making and support healthier, more resilient communities across Montana."
    },
    {
      "@type": "ImageObject",
      "contentUrl": "images/sixpack_42026_grad_6232.webp",
      "name": "A student holds a graduation dipolma at Commencement ",
      "description": "Share Your Post-College Plans",
      "text": "Graduating this spring  Before you go, please complete the UM Graduation Survey and share your plans after graduation. Whether you have a job lined up, are heading to grad school or are still figuring things out, your response matters. This data helps improve programs, strengthen career support and show future students what is possible with a UM degree."
    },
    {
      "@type": "ImageObject",
      "contentUrl": "images/sixpack_weekofexcellence_42026.jpg",
      "name": "A graphic that says "Week of Excellence"",
      "description": "UM Employees to Be Celebrated During Week of Excellence ",
      "text": "UM's traditional Week of Excellence is coming up April 27 to May 1. The Employee Celebration Breakfast on Wednesday, April 29, from 8:30-10:30 a.m. in the UC Ballroom recognizes award recipients, employees with longevity milestones and new retirees, alongside a delicious breakfast. Join us to celebrate a very full year of great work, Grizzlies! "
    },
    {
      "@type": "ImageObject",
      "contentUrl": "images/law_school_exterior.webp",
      "name": "exterior of the UM Law Building",
      "description": "Griz Paths: Law and Policy",
      "text": "Join the University of Montana Alumni Association at noon on Wednesday, April 29, for the next installment of Griz Paths. This session spotlights UM graduates who have built careers in politics and law — sharing their career journeys, insights into their fields, and advice for those looking to follow a similar path. Whether you're a student exploring your options, a recent grad, or an alumnus curious about the field, this is your chance to hear firsthand from Griz who are making an impact in the political and legal arenas."
    }
  ],
  "publisher": {
    "@type": "Organization",
    "name": "University of Montana",
    "url": "https://www.umt.edu"
  }
}
Block 3 : ImageObject
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[ { \"@context\": \"https://schema.\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "ImageObject",
    "contentUrl": "images/academic-options-new.jpg",
    "name": "Explore Academics at UM",
    "description": "Students work together in a group on the first day of classes",
    "text": "UM offers a vast array of courses, degrees, minors and majors to help you fulfill your academic and professional goals."
  }
]
Block 4 : ImageObject
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[ { \"@context\": \"https://schema.\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "ImageObject",
    "contentUrl": "images/summer-2-25.jpg",
    "name": "Summer Registration Open",
    "description": "Two students walk the river trail carrying inner tubes",
    "text": "Explore the course options available for the 2026 summer session and get ready to register on Feb. 17.",
    "caption": "Get Ahead Catch Up Stay on Track"
  }
]
Block 5 : Article
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "https://www.umt.edu/news/2026/04/042126wood.php",
    "mainEntityOfPage": "https://www.umt.edu/news/2026/04/042126wood.php",
    "headline": "UM Woodsman Team to Compete at Annual Forestry Days Competitions",
    "name": "UM Woodsman Team to Compete at Annual Forestry Days Competitions",
    "description": "Forestry Days is a free, family friendly event with food trucks and extreme sports. Competitors will wield chainsaws, chop wooden blocks as quickly as possible and climb a 60-ft telephone pole.",
    "image": "https://images.apps.umt.edu/storage/umt/center/415/311/news/2026/04/woodsman.jpg",
    "url": "https://www.umt.edu/news/2026/04/042126wood.php",
    "datePublished": "Tue, 21 Apr 2026 00:00:00 MDT"
  },
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "https://www.umt.edu/news/2026/04/042026obit.php",
    "mainEntityOfPage": "https://www.umt.edu/news/2026/04/042026obit.php",
    "headline": "Listening to Lives: UM Students Reimagine Obituaries in Podcast Series",
    "name": "Listening to Lives: UM Students Reimagine Obituaries in Podcast Series",
    "description": "A new podcast series emerging from the University of Montana is reshaping one of journalism’s oldest forms – the obituary – by asking student reporters to listen more closely to the lives behind the loss.",
    "image": "https://images.apps.umt.edu/storage/umt/center/415/311/news/2026/04/theobitproject_web.jpg",
    "url": "https://www.umt.edu/news/2026/04/042026obit.php",
    "datePublished": "Mon, 20 Apr 2026 00:00:00 MDT"
  },
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "https://www.umt.edu/news/2026/04/041726dash.php",
    "mainEntityOfPage": "https://www.umt.edu/news/2026/04/041726dash.php",
    "headline": "UM to Launch New Montana Healthy Communities Dashboard",
    "name": "UM to Launch New Montana Healthy Communities Dashboard",
    "description": "To make the data collection process more accessible, SPCH researchers developed the Montana Healthy Communities Dashboard, an interactive online map of the state that puts all the collected data, as well as data from the state and counties, in one centralized location.",
    "image": "https://images.apps.umt.edu/storage/umt/top/415/311/news/2026/04/erin_web.jpg",
    "url": "https://www.umt.edu/news/2026/04/041726dash.php",
    "datePublished": "Fri, 17 Apr 2026 00:00:00 MDT"
  },
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "https://www.umt.edu/news/2026/04/041426shin.php",
    "mainEntityOfPage": "https://www.umt.edu/news/2026/04/041426shin.php",
    "headline": "Shinn Named University of Montana’s 20th President",
    "name": "Shinn Named University of Montana’s 20th President",
    "description": "The Montana Board of Regents has selected Dr. Jeremiah Shinn to serve as the next president of the University of Montana.",
    "image": "https://images.apps.umt.edu/storage/umt/top/415/311/news/2026/04/shinn_web1.jpg",
    "url": "https://www.umt.edu/news/2026/04/041426shin.php",
    "datePublished": "Tue, 14 Apr 2026 00:00:00 MDT"
  },
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "https://www.umt.edu/news/2026/04/041326kyiyo.php",
    "mainEntityOfPage": "https://www.umt.edu/news/2026/04/041326kyiyo.php",
    "headline": "UM Kyiyo Pow Wow Set for April 17-18",
    "name": "UM Kyiyo Pow Wow Set for April 17-18",
    "description": "One of the nation’s longest running student-organized powwows will be held Friday, April 17, through Saturday, April 18, at the University of Montana Adams Center. The annual Kyiyo Pow Wow Grand Entry begins at 6 p.m. on Friday and at noon and 6 p.m. Saturday. Admission is $5 on Friday and $10 on Saturday. Children 6 years and under and seniors are admitted for free.",
    "image": "https://images.apps.umt.edu/storage/umt/center/415/311/news/2026/grand_entry_4.13.26.jpg",
    "url": "https://www.umt.edu/news/2026/04/041326kyiyo.php",
    "datePublished": "Mon, 13 Apr 2026 00:00:00 MDT"
  },
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "https://www.umt.edu/news/2026/04/041326digs.php",
    "mainEntityOfPage": "https://www.umt.edu/news/2026/04/041326digs.php",
    "headline": "UM Doctoral Student Digs Up Archaeological Accomplishment",
    "name": "UM Doctoral Student Digs Up Archaeological Accomplishment",
    "description": "The journey of Megan Denis to becoming a globetrotting doctoral student at the University of Montana started at an archaeological dig in British Columbia.",
    "image": "https://images.apps.umt.edu/storage/umt/top/415/311/news/2026/04/megan_web.jpg",
    "url": "https://www.umt.edu/news/2026/04/041326digs.php",
    "datePublished": "Mon, 13 Apr 2026 00:00:00 MDT"
  }
]
Block 6 : Event
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "The Long Day and Night Against Procrastination",
    "description": "It's back! Wrap up the semester right during the Long Day and Night Against Procrastination. Wednesday, April 22nd - 1:00pm - 9:00pm Stop by the library to reduce stress and get ready to end the semester right.    Build-your-own Fidget Bar and Legos: All day! We'll have all the components you'll need to customize your own fidget toy (neat!)-- you bring the creativity. Plus, build a collaborative Lego set!   Animal Wonders: 1:00pm - 3:00pm Stop by the Animal Wonders booth to hang out with some mystery animal ambassadors! Ever wanted to hold a skink? Now's your chance!   Lawn Games: 2:00pm - 4:00pm Take a break on the Mansfield Mall with giant Jenga, Connect Four, and ping pong brought to you by the Mansfield Center.    Souped Up Studying: 3:00pm - 9:00pm Drop in for tutoring, writing, research, and citation help from the Writing Center, Mansfield Library Librarians, and Study Jam Tutoring. Plus, feed your brain with free soup and snacks! - 3pm - 7pm: Make sure you're ready to print your final paper with extra help from UM IT and Paw Print. - 3pm - 7pm: Polish up those citations and your research with help from the Writing Center and Mansfield Library librarians! - 6:30pm - 9:00pm: Finish out your courses strong with help from Study Jam tutors at the last session of the semester. Free soup and dessert provided from 3pm - 9pm in the Library Commons!   Earth Day Sunset Yoga: 7pm - 8pm Join Curry Health Center Wellbeing on the Oval for a sunset yoga session to center yourself and celebrate Earth Day.   Comfy Commons: Wednesday through Sunday Head to the Comfy Commons to focus, relax, or just hang out. We've transformed the space to maximize vibes-- and there will be snacks!",
    "startDate": "2026-04-22T15:00:00+00:00",
    "endDate": "2026-04-23T03:00:00+00:00",
    "image": "https://se-images.campuslabs.com/clink/images/c6046eae-c56a-4ad7-94ff-7ebf44bf781a759a0d16-d850-4f72-ab51-9f71ab5602ff.png",
    "url": "https://umt.campuslabs.com/engage/event/12418318",
    "location": {
      "@type": "Place",
      "name": "Maureen and Mike Mansfield Library"
    },
    "organizer": {
      "@type": "Organization",
      "name": "Maureen and Mike Mansfield Library",
      "url": "https://grizhub.umt.edu/organization/lib-umt-edu"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "Comfy Commons - The Long Day and Night Against Procrastination",
    "description": "Comfy Commons: Wednesday through Sunday Mansfield Library Learning Commons Head to the Comfy Commons to focus, relax, or just hang out. We've transformed the space to maximize comfy and cozy vibes-- and there will be snacks!",
    "startDate": "2026-04-22T15:00:00+00:00",
    "endDate": "2026-04-27T05:45:00+00:00",
    "image": "https://se-images.campuslabs.com/clink/images/44662887-6406-4540-8ebd-e202e0d13eef0d993a45-e79d-4723-baaa-e9348db3535f.png",
    "url": "https://umt.campuslabs.com/engage/event/12418390",
    "location": {
      "@type": "Place",
      "name": "Mansfield Library Learning Commons"
    },
    "organizer": {
      "@type": "Organization",
      "name": "Maureen and Mike Mansfield Library",
      "url": "https://grizhub.umt.edu/organization/lib-umt-edu"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "Build-your-own Fidget Bar and Legos",
    "description": "Build-your-own Fidget Bar and Legos: All day! We'll have all the components you'll need to customize your own fidget toy (neat!)-- you bring the creativity. Plus, build a collaborative Lego set!   Part of the Long Day and Night Against Procrastination",
    "startDate": "2026-04-22T15:00:00+00:00",
    "endDate": "2026-04-23T05:45:00+00:00",
    "image": "https://se-images.campuslabs.com/clink/images/49c9926a-c19b-41ba-88a7-f8c8845e5232a3dcddad-789e-4f0a-aeda-bb362ab8d532.png",
    "url": "https://umt.campuslabs.com/engage/event/12418394",
    "location": {
      "@type": "Place",
      "name": "Maureen and Mike Mansfield Library"
    },
    "organizer": {
      "@type": "Organization",
      "name": "Maureen and Mike Mansfield Library",
      "url": "https://grizhub.umt.edu/organization/lib-umt-edu"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "2026 BFA Senior Thesis Exhibition",
    "description": "The School of Visual and Media Arts invites you to come join us at the Gallery of Arts to see our last show of the year!   The 2026 BFA Senior Thesis Exhibition is running now through May 8, 2026.   Free and open to the public! The Gallery of Arts is located in the Social Science Building, first floor. Gallery hours: Monday and Tuesday    11-4 Wednesday and Thursday   11-5 Friday    11-3:30",
    "startDate": "2026-04-22T17:00:00+00:00",
    "endDate": "2026-04-22T23:00:00+00:00",
    "image": "https://se-images.campuslabs.com/clink/images/e2386550-8428-4b89-8a65-04fff1f578889efa8b8a-11fb-44f6-89c0-6c6e6e1df4b4.png",
    "url": "https://umt.campuslabs.com/engage/event/12441891",
    "location": {
      "@type": "Place",
      "name": "The Gallery of Arts"
    },
    "organizer": {
      "@type": "Organization",
      "name": "School of Visual and Media Arts",
      "url": "https://grizhub.umt.edu/organization/um-visual-and-media-arts"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "Animal Wonders - The Long Day and Night Against Procrastination",
    "description": "Animal Wonders: 1:00pm - 3:00pm Mansfield Library Learning Commons Stop by the Animal Wonders booth to hang out with some mystery animal ambassadors! Ever wanted to hold a skink or armadillo? Now's your chance!   Part of the Long Day and Night Against Procrastination.",
    "startDate": "2026-04-22T19:00:00+00:00",
    "endDate": "2026-04-22T21:00:00+00:00",
    "image": "https://se-images.campuslabs.com/clink/images/f378f571-0048-4db8-af9d-7cf338ca938e7425199d-ecaf-4620-98e2-2c664c9d7dbe.png",
    "url": "https://umt.campuslabs.com/engage/event/12418336",
    "location": {
      "@type": "Place",
      "name": "Maureen and Mike Mansfield Library"
    },
    "organizer": {
      "@type": "Organization",
      "name": "Maureen and Mike Mansfield Library",
      "url": "https://grizhub.umt.edu/organization/lib-umt-edu"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "Lawn Games on the Mall - The Long Day and Night Against Procrastination",
    "description": " Lawn Games: 2:00pm - 4:00pm Mansfield Mall (between the library and the UC) Take a break on the Mansfield Mall with giant Jenga, Connect Four, and ping pong brought to you by the Mansfield Center.   Part of the Long Day and Night Against Procrastination",
    "startDate": "2026-04-22T20:00:00+00:00",
    "endDate": "2026-04-22T21:00:00+00:00",
    "image": "https://se-images.campuslabs.com/clink/images/6ea75a79-e69e-4db2-85c5-f27c9ea8d70de9a19eaa-86ec-466b-9921-2d51ebdcd579.png",
    "url": "https://umt.campuslabs.com/engage/event/12418355",
    "location": {
      "@type": "Place",
      "name": "Mansfield Mall"
    },
    "organizer": {
      "@type": "Organization",
      "name": "Maureen and Mike Mansfield Library",
      "url": "https://grizhub.umt.edu/organization/lib-umt-edu"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "Souped Up Studying - The Long Day and Night Against Procrastination",
    "description": "Souped Up Studying: 3:00pm - 9:00pm Mansfield Library Reference Desks, UM IT Help Desk, and East Faculty Area Drop in for tutoring, writing, research, and citation help from the Writing Center, Mansfield Library Librarians, and Study Jam Tutoring. Plus, feed your brain with free soup and salad from 4pm - 8:30pm. - 3pm - 7pm: Make sure you're ready to print your final paper with extra help from UM IT and Paw Print. - 3pm - 7pm: Polish up those citations and your research with help from the Writing Center and Mansfield Library librarians! - 6:30pm - 9:00pm: Finish out your courses strong with help from Study Jam tutors at the last session of the semester.   Free soup and dessert provided from 4pm - 9pm in the Library Commons!",
    "startDate": "2026-04-22T21:00:00+00:00",
    "endDate": "2026-04-23T03:00:00+00:00",
    "image": "https://se-images.campuslabs.com/clink/images/710a337d-0bd4-40eb-818a-9320e63dc886c7bfd76f-4274-420f-a028-eadddaeb8744.png",
    "url": "https://umt.campuslabs.com/engage/event/12418365",
    "location": {
      "@type": "Place",
      "name": "Maureen and Mike Mansfield Library"
    },
    "organizer": {
      "@type": "Organization",
      "name": "Maureen and Mike Mansfield Library",
      "url": "https://grizhub.umt.edu/organization/lib-umt-edu"
    }
  }
]
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.umt.edu/_files/images/opengraph-logo.jpg
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.umt.edu/_files/images/opengraph-logo.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

umt.edu

University of Montana | Public Flagship in Missoula

University of Montana is a public flagship research university in Missoula known for academic rigor, experiential learning, welcoming culture and scenic campus.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — University of Montana | Public Flagship in Missoula
  • twitter:description — University of Montana is a public flagship research university in Missoula known for academic rigor, experiential lea...
  • twitter:image — https://www.umt.edu/_files/images/opengraph-logo.jpg

UMT.EDU

University of Montana | Public Flagship in Missoula

University of Montana is a public flagship research university in Missoula known for academic rigor, experiential learning, welcoming culture and scenic campus.

Preview quality · Facebook C · 65/100

Description will be truncated (160 chars / 155 max)

  • og:title — University of Montana | Public Flagship in Missoula
  • og:description — University of Montana is a public flagship research university in Missoula known for academic rigor, experiential lea...
  • og:image — https://www.umt.edu/_files/images/opengraph-logo.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.umt.edu/default.php
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (160 chars, max 155)

    → Tighten og:description to ≤155 characters

University of Montana | Public Flagship in Missoula

umt.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (160 chars / 150 max)

  • og:title — University of Montana | Public Flagship in Missoula
  • og:description — University of Montana is a public flagship research university in Missoula known for academic rigor, experiential lea...
  • og:image — https://www.umt.edu/_files/images/opengraph-logo.jpg

  • Description will be truncated on LinkedIn (160 chars, max 150)

    → Tighten og:description to ≤150 characters

umt.edu

University of Montana | Public Flagship in Missoula

University of Montana is a public flagship research university in Missoula known for academic rigor, experiential learning, welcoming culture and scenic campus.

Preview quality · Slack A+ · 100/100
  • og:title — University of Montana | Public Flagship in Missoula
  • og:description — University of Montana is a public flagship research university in Missoula known for academic rigor, experiential lea...
  • og:image — https://www.umt.edu/_files/images/opengraph-logo.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 90/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

55/100

Site name appears as

Page titleUniversity of Montana
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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