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https://detroitnews.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

48/100

Site name appears as

Page titledetroitnews.com
og:site_nameThe Detroit News
twitter:site@detroitnews
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "The Detroit News",
    "logo": "https://www.detroitnews.com/sitelogos/m-oc.svg",
    "url": "https://www.detroitnews.com"
  },
  {
    "@context": "http://schema.org",
    "@type": "WebSite",
    "name": "The Detroit News",
    "url": "https://www.detroitnews.com/",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.detroitnews.com/search/?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "http://schema.org",
    "@type": "WebPage",
    "headline": "Home",
    "url": "https://www.detroitnews.com/",
    "keywords": [
      "type:front",
      "ssts:home"
    ],
    "isAccessibleForFree": true,
    "isPartOf": {
      "@type": [
        "CreativeWork",
        "Product"
      ],
      "name": "The Detroit News - Unlimited Digital Access",
      "productID": "detroitnews.com:standard"
    },
    "publisher": {
      "@type": "Organization",
      "name": "The Detroit News",
      "logo": "https://www.detroitnews.com/sitelogos/m-oc.svg"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (68 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 68 chars Expected: 25–60 chars
URL: 68 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

detroitnews.com

Detroit Local News - Michigan News - Breaking News - detroitnews.com

Get the latest local Detroit and Michigan breaking news and analysis , sports and scores, photos, video and more from The Detroit News.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — Get the latest local Detroit and Michigan breaking news and analysis , sports and scores, photos, video and more from...
  • twitter:image — falling back from og:image

DETROITNEWS.COM

Detroit Local News - Michigan News - Breaking News - detroitnews.com

Get the latest local Detroit and Michigan breaking news and analysis , sports and scores, photos, video and more from The Detroit News.

Preview quality · Facebook A+ · 95/100

Title will be truncated (68 chars / 60 max)

  • og:title — Detroit Local News - Michigan News - Breaking News - detroitnews.com
  • og:description — Get the latest local Detroit and Michigan breaking news and analysis , sports and scores, photos, video and more from...
  • og:image — https://www.detroitnews.com/tangstatic/sites/pdtn/og-image-q1a2z3dd83a704.png
  • og:type — website
  • og:url — https://www.detroitnews.com
  • og:site_name — The Detroit News

  • Title will be truncated on Facebook (68 chars, max 60)

    → Shorten og:title to ≤60 characters

Detroit Local News - Michigan News - Breaking News - detroitnews.com

detroitnews.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Detroit Local News - Michigan News - Breaking News - detroitnews.com
  • og:description — Get the latest local Detroit and Michigan breaking news and analysis , sports and scores, photos, video and more from...
  • og:image — https://www.detroitnews.com/tangstatic/sites/pdtn/og-image-q1a2z3dd83a704.png

detroitnews.com

Detroit Local News - Michigan News - Breaking News - detroitnews.com

Get the latest local Detroit and Michigan breaking news and analysis , sports and scores, photos, video and more from The Detroit News.

Preview quality · Slack A+ · 100/100
  • og:title — Detroit Local News - Michigan News - Breaking News - detroitnews.com
  • og:description — Get the latest local Detroit and Michigan breaking news and analysis , sports and scores, photos, video and more from...
  • og:image — https://www.detroitnews.com/tangstatic/sites/pdtn/og-image-q1a2z3dd83a704.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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