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https://detroitnews.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
88
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
C
Content Depth
Action
912 words, Very Difficult
REVIEW
912 words, Very Difficult
Info::
Page has 912 words of content
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 19)
912 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 19

Text-to-HTML Ratio

1% text 99% HTML

6 KB / 578 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

B
Image SEO
57 images, 6 descriptive filenames
REVIEW
57 images, 6 descriptive filenames
Warning::
89% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
6 descriptive
1 hash-based
50 generic
57 total
FilenameQualityAltIssues
96da96fb-8eac-4e3b-9a6b-d3809cb8c198-2022-0324-dg-regents0394.jpghash✓1
Current: 96da96fb-8eac-4e3b-9a6b-d3809cb8c198-2022-0324-dg-regents0394.jpg
Suggested: pdtn.jpg
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See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.detroitnews.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://detroitnews.com Canonical https://www.detroitnews.com Match Self-referencing (correct)
A+
Meta Tags
Title: 68 chars
PASS
Title: 68 chars
Info::
Page title is set
Got: Detroit Local News - Michigan News - Breaking News - detroitnews.com
Info::
Title is 68 characters — may be truncated in search results
Title

"Detroit Local News - Michigan News - Breaking News - detroitnews.com"

68 characters Will truncate
Robots: Indexable (no restrictions)
A+
Schema Markup Audit
3 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

WebSite Eligible

Sitelinks search box

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 1/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Add sameAs URLs for social profiles Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
WebPage json-ld
0/0 required

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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