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https://tobaccoseed.co.uk

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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
2
REVIEW
1
PASS
6
INFO
0
Checks
9
6 PASS 1 REVIEW 2 FIX
F
Image Optimization
Action
7 issues found across 15 images
FIX
7 issues found across 15 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 101 KB.
Got: ~101 KB wasted
Warning::
13 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
14 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 14 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
1 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
1 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.tobaccoseed.co.uk/images/cheap-highest-quality-tobacco-seeds.JPG.
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.tobaccoseed.co.uk/images/products/PUGUMB/pennsylvania-red.png.
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

41/100

Site name appears as

Page titleThe Tobacco Seed Company
og:site_namehttps://www.tobaccoseed.co.uk
twitter:site—
Organization.nameTobaccoSeed.co.uk

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

8/15

has name + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

tobaccoseed.co.uk

The Tobacco Seed Company

60 varieties of the finest tobacco seed for you to grow your own tobacco at home.

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

TOBACCOSEED.CO.UK

The Tobacco Seed Company

60 varieties of the finest tobacco seed for you to grow your own tobacco at home.

Preview quality · Facebook C · 65/100
  • og:title — The Tobacco Seed Company
  • og:description — 60 varieties of the finest tobacco seed for you to grow your own tobacco at home.
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.tobaccoseed.co.uk
  • og:site_name — https://www.tobaccoseed.co.uk

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

The Tobacco Seed Company

tobaccoseed.co.uk

Preview quality · LinkedIn C · 65/100
  • og:title — The Tobacco Seed Company
  • og:description — 60 varieties of the finest tobacco seed for you to grow your own tobacco at home.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

tobaccoseed.co.uk

The Tobacco Seed Company

60 varieties of the finest tobacco seed for you to grow your own tobacco at home.

Preview quality · Slack B · 80/100
  • og:title — The Tobacco Seed Company
  • og:description — 60 varieties of the finest tobacco seed for you to grow your own tobacco at home.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 57/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
No OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)
PASS
No OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)
Info::
No OG image / Twitter card to evaluate
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "Store" — unable to validate specific properties
Info::
Custom type "Website" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Store
9 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "Store",
  "name": "TobaccoSeed.co.uk",
  "url": "https:\/\/www.tobaccoseed.co.uk",
  "description": "International &amp; Domestic Retailers of Tobacco Seed Since 1999",
  "email": "sales@tobaccoseed.co.uk",
  "priceRange": [
    2.95,
    9.95
  ],
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "England"
  },
  "image": "https:\/\/www.tobaccoseed.co.uk\/images\/favicon\/apple-touch-icon.png"
}
Block 2 : Website
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "Website",
  "name": "TobaccoSeed.co.uk",
  "url": "https:\/\/www.tobaccoseed.co.uk",
  "about": {
    "@type": "Thing",
    "name": "International &amp; Domestic Retailers of Tobacco Seed Since 1999"
  },
  "logo": "https:\/\/www.tobaccoseed.co.uk\/images\/favicon\/apple-touch-icon.png"
}
Block 3 : Organization
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "Organization",
  "name": "TobaccoSeed.co.uk",
  "url": "https:\/\/www.tobaccoseed.co.uk",
  "areaServed": "worldwide",
  "foundingDate": "1999"
}
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 3 schema type(s)
PASS
3 JSON-LD block(s) declaring 3 schema type(s)
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, Store, Website Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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