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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
4
PASS
1
INFO
0
Checks
5
1 PASS 4 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://shutterfly.widen.net/content/5mlvjerpvv/svg/Shutterfly-Logo-1.svg
Info::
og:title is long (65 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 65 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://shutterfly.widen.net/content/5mlvjerpvv/svg/Shutterfly-Logo-1.svg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 65 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

shutterfly.com

Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding

Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding
  • twitter:description — Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize...
  • twitter:image — https://shutterfly.widen.net/content/5mlvjerpvv/svg/Shutterfly-Logo-1.svg

SHUTTERFLY.COM

Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding

Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.

Preview quality · Facebook B · 75/100

Title will be truncated (65 chars / 60 max)

Description will be truncated (185 chars / 155 max)

  • og:title — Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding
  • og:description — Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize...
  • og:image — https://shutterfly.widen.net/content/5mlvjerpvv/svg/Shutterfly-Logo-1.svg
  • og:type — website
  • og:url — https://www.shutterfly.com/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (65 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (185 chars, max 155)

    → Tighten og:description to ≤155 characters

Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding

shutterfly.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (185 chars / 150 max)

  • og:title — Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding
  • og:description — Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize...
  • og:image — https://shutterfly.widen.net/content/5mlvjerpvv/svg/Shutterfly-Logo-1.svg

  • Description will be truncated on LinkedIn (185 chars, max 150)

    → Tighten og:description to ≤150 characters

shutterfly.com

Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding

Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.

Preview quality · Slack A+ · 100/100
  • og:title — Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding
  • og:description — Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize...
  • og:image — https://shutterfly.widen.net/content/5mlvjerpvv/svg/Shutterfly-Logo-1.svg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
2 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Shutterfly",
      "item": "https://www.shutterfly.com"
    }
  ]
}
Block 2 : Corporation
16 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Corporation",
  "name": "Shutterfly",
  "legalName": "Shutterfly, LLC",
  "description": "Shutterfly is a photography, photography products, and image sharing company specializing in custom photo printing services, including books featuring user-provided images, framed pictures, and other objects with custom image prints, including blankets or mobile phone cases.",
  "url": "https://www.shutterfly.com/",
  "logo": "https://www.shutterfly.com/images/sflogo.png",
  "tickerSymbol": "SFLY_old",
  "founder": {
    "@type": "Person",
    "name": "Eva Manolis"
  },
  "foundingDate": "1999-12-09",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "10 Almaden Blvd",
    "addressLocality": "San Jose",
    "addressRegion": "CA",
    "postalCode": "95113",
    "addressCountry": "US"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-877-284-9610",
    "contactType": "Customer Service",
    "areaServed": "US",
    "availableLanguage": "English"
  },
  "sameAs": [
    "https://www.facebook.com/shutterfly",
    "https://www.twitter.com/shutterfly",
    "https://www.instagram.com/shutterfly",
    "https://www.linkedin.com/company/shutterfly",
    "https://www.youtube.com/user/ShutterflyTV",
    "https://en.wikipedia.org/wiki/Shutterfly"
  ],
  "parentOrganization": {
    "@type": "Organization",
    "name": "Apollo Global Management"
  },
  "numberOfEmployees": "7000",
  "knowsAbout": [
    "Photo Books",
    "Cards & Stationery",
    "Prints",
    "Gifts",
    "Home Decor",
    "Calendars"
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

68/100

Site name appears as

Page titlePhoto Books, Cards, Prints, Wall Art, Gifts, Wedding
og:site_name—
twitter:site—
Organization.nameShutterfly

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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