https://shutterfly.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
95
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
76 PASS
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.shutterfly.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://shutterfly.com Canonical https://www.shutterfly.com/ Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle: 65 charsPASS
Meta Tags
Title: 65 chars
Title: 65 chars
Info::
Page title is set
Got: Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding
Info::
Title is 65 characters — may be truncated in search results
Title
"Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding"
65 characters Will truncate
Robots: Indexable (no restrictions)
AContent Depth2071 words, DifficultPASS
Content Depth
2071 words, Difficult
2071 words, Difficult
Info::
Page has 2071 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 15)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 15
Text-to-HTML Ratio
1% text 99% HTML
13 KB / 1199 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links65 internal, 458 externalPASS
Internal Links
65 internal, 458 external
65 internal, 458 external
Info::
65 internal links (12%)
Info::
99% of links use descriptive anchor text
Info::
Page has 523 links — consider reducing
Info::
65 internal / 458 external links
Link Distribution
12% internal (65) 88% external (458)
Anchor Text Quality
517 Descriptive 2 Generic 4 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /deals/promotions_details/ | 12 |
| 2 | /cards-stationery/tinyprints/ | 10 |
| 3 | /global/shipping/ | 4 |
| 4 | /deals/special-offers/ | 3 |
| 5 | /t/photo-book-styles/ | 3 |
| 6 | /wall-art/ | 2 |
| 7 | /t/graduation-announcements/ | 2 |
| 8 | /prints/ | 2 |
| 9 | /t/wedding-invitations/ | 2 |
| 10 | /t/metal-prints/ | 2 |
Top External Domains
| Domain | Links |
|---|---|
| www.shutterfly.com | 419 |
| www.spoonflower.com | 10 |
| support.shutterfly.com | 5 |
| shutterflyinc.com | 5 |
| accounts.shutterfly.com | 3 |
| www.shutterflybusinesssolutions.com | 3 |
| photos3.shutterfly.com | 3 |
| shutterflycareers.ttcportals.com | 2 |
| www.shutterflyinc.com | 2 |
| lifetouch.com | 1 |
A+Image SEO99 images, 99 descriptive filenamesPASS
Image SEO
99 images, 99 descriptive filenames
99 images, 99 descriptive filenames
Info::
All images have descriptive filenames
99 descriptive
0 hash-based
0 generic
99 total
All images have descriptive filenames and proper SEO attributes.
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup Audit2 schema types detectedPASS
Schema Markup Audit
2 schema types detected
Rich result eligibility
BreadcrumbList Eligible
Breadcrumb trail
Detected schema types
BreadcrumbList json-ld → Breadcrumb trail1/1 required
Required fields (Google)
- itemListElement — Required — the breadcrumb chain renders nothing without this
Corporation json-ld 0/0 required
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.