Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

49/100

Site name appears as

Page title	UOW - A world-class University
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No favicon link tags detected — browsers fall back to the generic globe
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:description

The og:description tag controls the description in social sharing previews.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

uow.edu.au

Home - University of Wollongong – UOW

No description

Preview quality · Twitter/X A+ · 95/100

twitter:card — summary
twitter:title — Home - University of Wollongong – UOW
twitter:description — falling back from <meta name=description>
twitter:image — /assets/logos/999x562-999x562.jpg

UOW.EDU.AU

Home - University of Wollongong – UOW

No description

Preview quality · Facebook B · 80/100

og:title — Home - University of Wollongong – UOW
og:description — falling back from <meta name=description>
og:image — https://uow.edu.au/assets/logos/999x562-999x562.jpg
og:type — website
og:url — https://www.uow.edu.au/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Home - University of Wollongong – UOW

uow.edu.au

Preview quality · LinkedIn A+ · 95/100

og:title — Home - University of Wollongong – UOW
og:description — falling back from <meta name=description>
og:image — https://uow.edu.au/assets/logos/999x562-999x562.jpg

uow.edu.au

Home - University of Wollongong – UOW

No description

Preview quality · Slack A+ · 95/100

og:title — Home - University of Wollongong – UOW
og:description — falling back from <meta name=description>
og:image — https://uow.edu.au/assets/logos/999x562-999x562.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Links

191 links checked, 190 healthy, 1 broken

PASS

191 links checked, 190 healthy, 1 broken

190 of 191 links are healthy

Broken link: https://www.linkedin.com/school/university-of-wollongong/

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

191 total 189 healthy 1 broken 1 redirects

Broken Links (1)

Status	URL	Found in	Error
999	https://www.linkedin.com/school/university-of-woll...	`<a>`	HTTP 999

Redirects (1)

URL	Destination	Found in	Hops
https://uowmailedu.sharepoint.com/sites/...	https://uowmailedu.sharepoint.com/sites/...	`<a>`	0

200 https://www.uow.edu.au/ <link>

200 https://fonts.googleapis.com/css?family=Montserrat:400,500,6... <link>

200 https://uow.edu.au/assets/styles/uow/app.min.css?v=335.0 <link>

200 https://campaign.grcrm.uow.edu.au/js/frs-next.js <script>

200 https://analytics.tiktok.com/i18n/pixel/static/identify_5cff... <script>

200 https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3... <script>

200 https://munchkin.marketo.net/165/munchkin.js <script>

200 https://siteimproveanalytics.com/js/siteanalyze_13656.js <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=D4NP... <script>

200 https://www.redditstatic.com/ads/pixel.js <script>

200 https://connect.facebook.net/signals/config/683644490930120?... <script>

200 https://connect.facebook.net/signals/config/886817019847655?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-WBB0LFC35B&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-W22009YZW9&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-MNMGFMFX2D&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-4147908&cx=c&g... <script>

200 https://tags.srv.stackadapt.com/events.js <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=D0CQ... <script>

200 https://pixel.byspotify.com/ping.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-11453275015&c... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-TNGXT9W <script>

200 https://uow.edu.au/assets/scripts/uow/jquery-3.7.1.min.js?v=... <script>

200 https://munchkin.marketo.net/munchkin.js <script>

200 https://tags.srv.stackadapt.com/sa.css <link>

200 https://uow.edu.au/privacy/ <a>

200 https://uow.edu.au/ <a>

200 https://uow.edu.au/assets/logos/logo-svgs/logo-horizontal.sv... <img>

200 https://uow.edu.au/assets/logos/logo-svgs/logo-white.svg <img>

200 https://uow.edu.au/giving/ <a>

200 https://uow.edu.au/library/ <a>

200 https://uow.edu.au/student/ <a>

200 https://uow.edu.au/about/global-presence/ <a>

200 https://www.uowdubai.ac.ae/ <a>

200 https://www.uowchk.edu.hk/ <a>

200 https://www.uow.edu.au/india/ <a>

200 https://uow.edu.my/ <a>

200 https://uow.edu.au/study/ <a>

200 https://www.uow.edu.au/study/courses/ <a>

200 https://uow.edu.au/study/apply/ <a>

200 https://uow.edu.au/study/admission-info/pathways/ <a>

200 https://uow.edu.au/study/scholarships/ <a>

200 https://uow.edu.au/about/locations/ <a>

200 https://uow.edu.au/study/accommodation/ <a>

200 https://uow.edu.au/study/move/ <a>

200 https://uow.edu.au/study/study-abroad-exchange/ <a>

200 https://uow.edu.au/study/high-school/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.