Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

32/100

Site name appears as

Page title	The Pew Charitable Trusts
og:site_name	—
twitter:site	@pewtrusts
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:description is long (234 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 234 chars Expected: 55–200 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 234 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

pew.org

The Pew Charitable Trusts

Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, informing and engaging citizens, linking diverse interests to pursue common cause, and insisting on tangible results.

Preview quality · Twitter/X D · 55/100

Description will be truncated (234 chars / 200 max)

twitter:card — summary_large_image
twitter:title — The Pew Charitable Trusts
twitter:description — falling back from og:description
twitter:image — Add twitter:image — preview card without an image looks broken

Description will be truncated on Twitter/X (234 chars, max 200)
→ Tighten the description to ≤200 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

PEW.ORG

The Pew Charitable Trusts

Preview quality · Facebook F · 45/100

Description will be truncated (234 chars / 155 max)

og:title — The Pew Charitable Trusts
og:description — Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, ...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://www.pew.org/en/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (234 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

The Pew Charitable Trusts

pew.org

Preview quality · LinkedIn D · 60/100

Description will be truncated (234 chars / 150 max)

og:title — The Pew Charitable Trusts
og:description — Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, ...
og:image — Add og:image — preview card without an image looks broken

Description will be truncated on LinkedIn (234 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

pew.org

The Pew Charitable Trusts

Preview quality · Slack B · 80/100

og:title — The Pew Charitable Trusts
og:description — Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, ...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 60/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

A+

Links

95 links checked, 95 healthy, 0 broken

PASS

95 links checked, 95 healthy, 0 broken

95 of 95 links are healthy

95 total 94 healthy 1 redirects

Redirects (1)

URL	Destination	Found in	Hops
https://pew.org/	https://pew.org/	`<a>`	0

200 https://static.ads-twitter.com/uwt.js <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-818697039&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-KM7RVZ3L94&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-W2Z5TT <script>

200 https://www.pew.org/-/media/files/favicon.ico <link>

200 https://www.pew.org/en/ <link>

200 https://pew.org/assets/pew/css/index-generated.css?v=6391245... <link>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <script>

200 https://cdn.cookielaw.org/scripttemplates/202603.1.0/otBanne... <script>

200 https://pew.org/assets/Pew/js/chunks/NewsletterSignup.init-2... <link>

200 https://pew.org/assets/Pew/js/chunks/vendor-d4adba7a.js <link>

200 https://pew.org/assets/Pew/js/chunks/RichTextField.init-096c... <link>

200 https://pew.org/assets/Pew/js/chunks/WhatWeDo.init-dff6c746.... <link>

200 https://js-agent.newrelic.com/nr-spa-1.313.1.min.js <script>

200 https://www.pewresearch.org/ <a>

200 https://pew.org/en/topics/advance-health-and-well-being <a>

200 https://pew.org/en/topics/build-communities <a>

200 https://pew.org/en/topics/improve-economic-advancement <a>

200 https://pew.org/en/topics/improve-federal-policy <a>

200 https://pew.org/en/topics/protect-marine-life <a>

200 https://pew.org/en/topics/support-people-and-nature <a>

200 https://pew.org/en/topics/strengthen-state-government <a>

200 https://pew.org/en/research-and-analysis/reports/2025/12/bre... <a>

200 https://pew.org/en/insights-and-perspectives <a>

200 https://pew.org/en/trend <a>

200 https://pew.org/en/trust <a>

200 https://pew.org/en/research-and-analysis/articles/2017/01/af... <a>

200 https://pew.org/en/about/mission-and-values <a>

200 https://pew.org/en/about/how-we-work <a>

200 https://pew.org/en/about/experts <a>

200 https://pew.org/en/about/philanthropic-partnerships <a>

200 https://pew.org/en/trust/archive/winter-2026/a-year-of-takin... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/07... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/09... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/10... <a>

200 https://www.pewresearch.org/short-reads/2026/04/13/most-new-... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/13... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/08... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/16... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/09... <a>

200 https://pew.org/en/research-and-analysis/speeches-and-testim... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/01... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/03/30... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/03/27... <a>

200 https://pew.org/en/research-and-analysis/reports/2026/04/phi... <a>

200 https://pew.org/en/research-and-analysis/articles/2026/04/06... <a>

200 https://pew.org/en/research-and-analysis/issue-briefs/2026/0... <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "SearchAction" — unable to validate specific properties

JSON-LD Blocks

Block 1 : SearchAction

2 properties Valid

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "name": "The Pew Charitable Trusts",
      "url": "https://www1.pew.org",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www1.pew.org/search?q={query}",
        "query-input": "required name=query"
      },
      "publisher": {
        "@id": "https://www1.pew.org#organization"
      },
      "@type": "WebSite",
      "@id": "https://www1.pew.org#website"
    },
    {
      "name": "The Pew Charitable Trusts",
      "url": "https://www1.pew.org",
      "logo": "https://www.pew.org/-/media/files/pew_logo_blue.svg",
      "@type": "Organization",
      "@id": "https://www1.pew.org#organization"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.