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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
76
GRADE
C
FIX
2
REVIEW
3
PASS
4
INFO
0
Checks
9
4 PASS 3 REVIEW 2 FIX
F
Image Optimization
Action
8 issues found across 144 images
FIX
8 issues found across 144 images
Warning::
3 images significantly larger than display size
Resizing to display dimensions could save approximately 6860 KB.
Got: ~6860 KB wasted
Warning::
90 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
105 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 70 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
98 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
Total image weight: 16188 KB (15.8 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
10 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: , , (+7 more).
Info::
6 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.fiat.it/content/dam/fiat2023/cross/homepage/canvas/abarth/competizione/mobile.jpg/jcr:content/renditions/tablet.jpg, https://www.fiat.it/content/dam/fiat2023/professional/cross/homepage/canvas/new-fiat-professional-range-natural-born-workers-/mobile.jpg/jcr:content/renditions/tablet.jpg, https://www.fiat.it/content/dam/fiat2023/it/homepage/canvas/grande-panda-benzina/july26/v2/mobile.png/jcr:content/renditions/tablet.png (+3 more).
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.fiat.it/content/dam/lancia2023/master/social/social-lancia.jpg
Info::
og:title is long (65 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 65 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.fiat.it/content/dam/lancia2023/master/social/social-lancia.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 65 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

fiat.it

Sito ufficiale di Fiat Italia - Auto nuove, promozioni e mobilità

Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Sito ufficiale di Fiat Italia - Auto nuove, promozioni e mobilità
  • twitter:description — Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.
  • twitter:image — https://www.fiat.it/content/dam/lancia2023/master/social/social-lancia.jpg

FIAT.IT

Sito ufficiale di Fiat Italia - Auto nuove, promozioni e mobilità

Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.

Preview quality · Facebook B · 80/100

Title will be truncated (66 chars / 60 max)

  • og:title — Sito ufficiale di Fiat Italia - Auto nuove, promozioni e mobilità
  • og:description — Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.
  • og:image — https://www.fiat.it/content/dam/lancia2023/master/social/social-lancia.jpg
  • og:type — website
  • og:url — https://www.fiat.it/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (66 chars, max 60)

    → Shorten og:title to ≤60 characters

Sito ufficiale di Fiat Italia - Auto nuove, promozioni e mobilità

fiat.it

Preview quality · LinkedIn A+ · 100/100
  • og:title — Sito ufficiale di Fiat Italia - Auto nuove, promozioni e mobilità
  • og:description — Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.
  • og:image — https://www.fiat.it/content/dam/lancia2023/master/social/social-lancia.jpg

fiat.it

Sito ufficiale di Fiat Italia - Auto nuove, promozioni e mobilità

Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.

Preview quality · Slack A+ · 100/100
  • og:title — Sito ufficiale di Fiat Italia - Auto nuove, promozioni e mobilità
  • og:description — Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.
  • og:image — https://www.fiat.it/content/dam/lancia2023/master/social/social-lancia.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : AutomotiveBusiness
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "AutomotiveBusiness",
    "parentOrganization": {
      "@type": "Corporation",
      "legalName": "Stellantis N.V.",
      "address": {
        "@type": "PostalAddress",
        "addressCountry": {
          "@type": "Country",
          "name": "NL"
        },
        "addressLocality": "Hoofddorp",
        "addressRegion": "North Holland",
        "postalCode": "2132 LS",
        "streetAddress": "Stellantis N.V. Taurusavenue 1 2132 LS Hoofddorp, The Netherlands"
      },
      "sameAs": [
        "https://en.wikipedia.org/wiki/Stellantis",
        "https://www.linkedin.com/company/stellantis/",
        "https://twitter.com/stellantis",
        "https://www.facebook.com/Stellantis",
        "https://www.youtube.com/channel/UCKgSLvI1SYKOTpEToycAz7Q"
      ],
      "name": "Stellantis",
      "url": "https://www.stellantis.com/"
    },
    "sameAs": [
      "https://en.wikipedia.org/wiki/Fiat_Chrysler_Automobiles",
      "https://www.facebook.com/Fiat.Italia/",
      "https://x.com/Fiat_IT",
      "https://www.linkedin.com/company/fiatauto/",
      "https://www.youtube.com/@FiatItalia",
      "https://www.instagram.com/fiat_it/"
    ],
    "@id": "https://www.fiat.it/#AutomotiveBusiness",
    "address": {
      "@type": "PostalAddress",
      "addressCountry": {
        "@type": "Country",
        "name": "IT"
      },
      "addressLocality": "Torino",
      "addressRegion": "Piedmont",
      "postalCode": "10137",
      "streetAddress": "Corso Giovanni Agnelli, 200, Torino"
    },
    "description": "Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.",
    "image": {
      "@type": "ImageObject",
      "contentUrl": "https://www.fiat.it/content/dam/cps/fiat/it-it/Promotions/pandina/marzo-25/Thumbnail_630x300.png",
      "name": "Pandina Hybrid",
      "url": "https://www.fiat.it/content/dam/cps/fiat/it-it/Promotions/pandina/marzo-25/Thumbnail_630x300.png"
    },
    "logo": {
      "@type": "ImageObject",
      "contentUrl": "https://www.fiat.it/content/dam/fiat2023/master/Logo-100x76.png",
      "name": "Fiat Logo",
      "url": "https://www.fiat.it/content/dam/fiat2023/master/Logo-100x76.png"
    },
    "name": "FIAT",
    "url": "https://www.fiat.it/",
    "priceRange": "€€€"
  },
  {
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "publisher": {
      "@id": "https://www.fiat.it/#AutomotiveBusiness"
    },
    "author": {
      "@type": "Organization",
      "name": "FIAT",
      "url": "https://www.fiat.it/"
    },
    "contentUrl": "https://www.youtube.com/watch",
    "description": "Preparati a viaggi al sole e fughe sul mare con la Topolino Vilebrequin Collector’s Edition.\nUn omaggio allo stile di vita della Riviera, con dettagli esclusivi: l’iconico logo con il motivo tartaruga, i tappetini in stile nautico e la doccia integrata.\nTutto il fascino della Dolce Vita, racchiuso in un’auto.\nLa Topolino perfetta per un’estate… senza fine.\n\n\n\nConsumo di energia elettrica gamma Topolino (kWh/100km): 8-7,2; emissioni CO2 (g/km): 0. Autonomia veicolo 75 Km. Valori omologati in base al ciclo misto WMTC aggiornati al 30/06/2025 e indicati a fini comparativi. I valori effettivi di consumo di energia elettrica possono essere diversi e possono variare a seconda delle condizioni di utilizzo e di vari fattori.",
    "duration": "PT44S",
    "embedUrl": "https://www.youtube.com/embed/2ujXD74shP4",
    "interactionStatistic": {
      "@type": "InteractionCounter",
      "description": "Preparati a viaggi al sole e fughe sul mare con la Topolino Vilebrequin Collector’s Edition.\nUn omaggio allo stile di vita della Riviera, con dettagli esclusivi: l’iconico logo con il motivo tartaruga, i tappetini in stile nautico e la doccia integrata.\nTutto il fascino della Dolce Vita, racchiuso in un’auto.\nLa Topolino perfetta per un’estate… senza fine.\n\n\n\nConsumo di energia elettrica gamma Topolino (kWh/100km): 8-7,2; emissioni CO2 (g/km): 0. Autonomia veicolo 75 Km. Valori omologati in base al ciclo misto WMTC aggiornati al 30/06/2025 e indicati a fini comparativi. I valori effettivi di consumo di energia elettrica possono essere diversi e possono variare a seconda delle condizioni di utilizzo e di vari fattori.",
      "userInteractionCount": 2487310
    },
    "name": "FIAT | TOPOLINO VILEBREQUIN COLLECTOR'S EDITION",
    "thumbnailUrl": "https://i.ytimg.com/vi/2ujXD74shP4/hqdefault.jpg",
    "uploadDate": "07/04/2025 01:12:12"
  },
  {
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "publisher": {
      "@id": "https://www.fiat.it/#AutomotiveBusiness"
    },
    "author": {
      "@type": "Organization",
      "name": "FIAT",
      "url": "https://www.fiat.it/"
    },
    "contentUrl": "https://www.youtube.com/watch",
    "description": "Shaggy’s Boombastic is 30, and we couldn’t think of a better way to mark the occasion than with the Fiat Grande Panda — it turns everything it touches into something extraordinary. \n\nDesigned for everyday life, it adds a spark of joy. With vibrant colors, clever solutions and full of personality, it’s the kind of unexpected that goes beyond expectations. \n\nAvailable in both hybrid and electric versions, the Grande Panda features an automatic Dual Clutch, PIXEL LED headlamps, a 4.5 m spiral charging cable, and a 10.25\" infotainment system with Apple CarPlay / Android Auto wireless mirroring. \n\nLife is PANDASTIC: get ready to groove!\n\n\n\n\n*The actual electric energy consumption and autonomy values may be strongly different and may vary depending upon the conditions of use and on various factors such as: options, frequency of electric recharge per travelled kilometers, ambient temperature, conditions of use of the car (driving style, speed, total weight, etc.) use of certain equipment (air conditioning, heating, radio, navigation, lights etc.), tire types and conditions, road conditions, external climatic conditions, etc.\n*Electric energy consumption Grande Panda (kWh/100km): 16,8; CO2 emission (g/km): 0. Electric Autonomy: 320 Km. Fuel consumption (combined cycle) for the Grande Panda Hybrid 1.2 110 HP”(l/100km): 5.1 - 5; CO₂ emissions (g/km): 117 - 115. Approved values based on the WLTP Combined Cicle (EU Regulation 2018/1832). The values indicated are for comparative purposes.\n*Shaped as bamboo and wrapped with BAMBOX Bamboo Fiber Tex®",
    "duration": "PT53S",
    "embedUrl": "https://www.youtube.com/embed/UmKwhd1xl_o",
    "interactionStatistic": {
      "@type": "InteractionCounter",
      "description": "Shaggy’s Boombastic is 30, and we couldn’t think of a better way to mark the occasion than with the Fiat Grande Panda — it turns everything it touches into something extraordinary. \n\nDesigned for everyday life, it adds a spark of joy. With vibrant colors, clever solutions and full of personality, it’s the kind of unexpected that goes beyond expectations. \n\nAvailable in both hybrid and electric versions, the Grande Panda features an automatic Dual Clutch, PIXEL LED headlamps, a 4.5 m spiral charging cable, and a 10.25\" infotainment system with Apple CarPlay / Android Auto wireless mirroring. \n\nLife is PANDASTIC: get ready to groove!\n\n\n\n\n*The actual electric energy consumption and autonomy values may be strongly different and may vary depending upon the conditions of use and on various factors such as: options, frequency of electric recharge per travelled kilometers, ambient temperature, conditions of use of the car (driving style, speed, total weight, etc.) use of certain equipment (air conditioning, heating, radio, navigation, lights etc.), tire types and conditions, road conditions, external climatic conditions, etc.\n*Electric energy consumption Grande Panda (kWh/100km): 16,8; CO2 emission (g/km): 0. Electric Autonomy: 320 Km. Fuel consumption (combined cycle) for the Grande Panda Hybrid 1.2 110 HP”(l/100km): 5.1 - 5; CO₂ emissions (g/km): 117 - 115. Approved values based on the WLTP Combined Cicle (EU Regulation 2018/1832). The values indicated are for comparative purposes.\n*Shaped as bamboo and wrapped with BAMBOX Bamboo Fiber Tex®",
      "userInteractionCount": 628112
    },
    "name": "FIAT Grande Panda – Life is Pandastic",
    "thumbnailUrl": "https://i.ytimg.com/vi/UmKwhd1xl_o/hqdefault.jpg",
    "uploadDate": "05/09/2025 23:29:23"
  },
  {
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "publisher": {
      "@id": "https://www.fiat.it/#AutomotiveBusiness"
    },
    "author": {
      "@type": "Organization",
      "name": "FIAT",
      "url": "https://www.fiat.it/"
    },
    "contentUrl": "https://www.youtube.com/watch",
    "description": "Cosa rende una macchina veramente iconica?\nLa capacità di essere riconosciuta anche senza logo.\nDa 67 anni, la 500 celebra la joie de vivre con un design italiano unico, amato in tutto il mondo.\nBuon Compleanno 500!",
    "duration": "PT46S",
    "embedUrl": "https://www.youtube.com/embed/udpb7jLA_m8",
    "interactionStatistic": {
      "@type": "InteractionCounter",
      "description": "Cosa rende una macchina veramente iconica?\nLa capacità di essere riconosciuta anche senza logo.\nDa 67 anni, la 500 celebra la joie de vivre con un design italiano unico, amato in tutto il mondo.\nBuon Compleanno 500!",
      "userInteractionCount": 1038344
    },
    "name": "FIAT | No Logo, Buon Compleanno 500!",
    "thumbnailUrl": "https://i.ytimg.com/vi/udpb7jLA_m8/hqdefault.jpg",
    "uploadDate": "07/04/2024 13:32:10"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "isPartOf": {
      "@id": "https://www.fiat.it/#Website"
    },
    "@id": "https://www.fiat.it/#Webpage",
    "description": "Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.",
    "image": {
      "@type": "ImageObject",
      "contentUrl": "https://www.fiat.it/content/dam/lancia2023/master/social/social-lancia.jpg",
      "name": "FIAT",
      "url": "https://www.fiat.it/content/dam/lancia2023/master/social/social-lancia.jpg"
    },
    "name": "FIAT",
    "speakable": {
      "@type": "SpeakableSpecification",
      "url": "https://www.fiat.it/",
      "xpath": [
        "/html/head/title",
        "/html/head/meta[@name='description']/@content"
      ]
    },
    "url": "https://www.fiat.it/"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "sourceOrganization": {
      "@id": "https://www.fiat.it/#AutomotiveBusiness"
    },
    "@id": "https://www.fiat.it/#Website",
    "description": "Entra nel mondo FIAT: scegli tra city car, SUV, veicoli commerciali e molto altro. Scopri servizi e offerte attive.",
    "name": "FIAT IT",
    "url": "https://www.fiat.it/"
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleAuto nuove, promozioni e mobilità
og:site_name—
twitter:site@Fiat_IT
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 0 schema type(s)
PASS
1 JSON-LD block(s) declaring 0 schema type(s)
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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