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https://poetryfoundation.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Structured Data
Action
1 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
1 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Expected: https://schema.org
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing or invalid @context
Missing required property: name
Missing required property: url
{
  "mainEntityOfPage": {
    "@context": "https:\/\/schema.org",
    "@type": "WebSite",
    "author": {
      "@id": "https:\/\/www.poetryfoundation.org\/#identity"
    },
    "copyrightHolder": {
      "@id": "https:\/\/www.poetryfoundation.org\/#identity"
    },
    "copyrightYear": "2024",
    "creator": {
      "@id": "https:\/\/www.poetryfoundation.org\/#creator"
    },
    "dateModified": "2026-04-20T08:49:44-05:00",
    "datePublished": "2024-04-10T09:22:00-05:00",
    "description": "Poems, readings, poetry news and the entire 110-year archive of POETRY magazine.",
    "headline": "Poetry Foundation",
    "image": {
      "@type": "ImageObject",
      "url": "https:\/\/s3-us-east-2.amazonaws.com\/cdn-test.poetryfoundation.org\/content\/images\/_1200x630_crop_center-center_82_none\/poetry-foundation-meta-image.png?mtime=1715886111"
    },
    "inLanguage": "en-us",
    "mainEntityOfPage": "https:\/\/www.poetryfoundation.org\/",
    "name": "The Poetry Foundation",
    "publisher": {
      "@id": "https:\/\/www.poetryfoundation.org\/#creator"
    },
    "url": "https:\/\/www.poetryfoundation.org"
  },
  "identity": {
    "@context": "https:\/\/schema.org",
    "@id": "https:\/\/www.poetryfoundation.org\/#identity",
    "@type": "Organization",
    "address": {
      "@type": "PostalAddress",
      "addressCountry": "US",
      "addressLocality": "Chicago",
      "addressRegion": "IL",
      "postalCode": "60654",
      "streetAddress": "61 West Superior Street"
    },
    "contactPoint": [
      {
        "@type": "ContactPoint",
        "contactType": "customer support",
        "telephone": "+1-312-787-7070"
      }
    ],
    "description": "The Poetry Foundation recognizes the power of words to transform lives. We work to amplify poetry and celebrate poets by fostering spaces for all to create, experience, and share poetry.",
    "email": "info@poetryfoundation.org",
    "foundingDate": "1912",
    "foundingLocation": "Chicago, IL",
    "name": "Poetry Foundation",
    "sameAs": [
      "https:\/\/twitter.com\/poetryfound",
      "https:\/\/www.facebook.com\/poetryfoundation",
      "https:\/\/en.wikipedia.org\/wiki\/Poetry_Foundation",
      "https:\/\/www.linkedin.com\/company\/poetry-foundation",
      "https:\/\/www.youtube.com\/channel\/UCUwZOEPg3MrcM5gE4Lbkr-A",
      "https:\/\/www.instagram.com\/poetryfoundation\/",
      "https:\/\/www.pinterest.com\/poetryfound\/",
      "https:\/\/vimeo.com\/user67230415"
    ],
    "telephone": "+1-312-787-7070",
    "url": "https:\/\/www.poetryfoundation.org"
  },
  "creator": {
    "@context": "https:\/\/schema.org",
    "@id": "#creator",
    "@type": "Organization"
  },
  "breadcrumbList": {
    "@context": "https:\/\/schema.org",
    "@type": "BreadcrumbList",
    "description": "Breadcrumbs list",
    "itemListElement": [
      {
        "@type": "ListItem",
        "item": "https:\/\/www.poetryfoundation.org",
        "name": "Homepage",
        "position": 1
      }
    ],
    "name": "Breadcrumbs"
  }
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titlearrowRight
og:site_nameThe Poetry Foundation
twitter:site@poetryfound
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://s3-us-east-2.amazonaws.com/cdn-test.poetryfoundation.org/content/images/_1200x630_crop_center-center_82_none/poetry-foundation-meta-image.png?mtime=1715886111
Info::
og:title is short (17 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 17 chars Expected: 25–60 chars
URL: https://s3-us-east-2.amazonaws.com/cdn-test.poetryfoundation.org/content/images/_1200x630_crop_center-center_82_none/poetry-foundation-meta-image.png?mtime=1715886111

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 17 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

poetryfoundation.org

Poetry Foundation

Poems, readings, poetry news and the entire 110-year archive of POETRY magazine.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Poetry Foundation
  • twitter:description — Poems, readings, poetry news and the entire 110-year archive of POETRY magazine.
  • twitter:image — https://s3-us-east-2.amazonaws.com/cdn-test.poetryfoundation.org/content/images/_800x418_crop_center-center_82_none/p...

POETRYFOUNDATION.ORG

Poetry Foundation

Poems, readings, poetry news and the entire 110-year archive of POETRY magazine.

Preview quality · Facebook A+ · 100/100
  • og:title — Poetry Foundation
  • og:description — Poems, readings, poetry news and the entire 110-year archive of POETRY magazine.
  • og:image — https://s3-us-east-2.amazonaws.com/cdn-test.poetryfoundation.org/content/images/_1200x630_crop_center-center_82_none/...
  • og:type — website
  • og:url — https://www.poetryfoundation.org/
  • og:site_name — The Poetry Foundation

Poetry Foundation

poetryfoundation.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Poetry Foundation
  • og:description — Poems, readings, poetry news and the entire 110-year archive of POETRY magazine.
  • og:image — https://s3-us-east-2.amazonaws.com/cdn-test.poetryfoundation.org/content/images/_1200x630_crop_center-center_82_none/...

poetryfoundation.org

Poetry Foundation

Poems, readings, poetry news and the entire 110-year archive of POETRY magazine.

Preview quality · Slack A+ · 100/100
  • og:title — Poetry Foundation
  • og:description — Poems, readings, poetry news and the entire 110-year archive of POETRY magazine.
  • og:image — https://s3-us-east-2.amazonaws.com/cdn-test.poetryfoundation.org/content/images/_1200x630_crop_center-center_82_none/...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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