Skip to content
https://kent.ac.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
87
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
5 JSON-LD block(s) found — some improvements recommended.
REVIEW
5 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #4
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[]\n\t^.\n"
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
5 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[]\n\t^.\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "image": "https://media.www.kent.ac.uk/se/55373/CW32628-1920x1280_1920w.webp",
  "url": "https://www.kent.ac.uk",
  "logo": "/kent-theme-assets/assets/images/logo-1200-1200.gif?1776850912",
  "name": "University of Kent",
  "telephone": "+44 1227 764000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Giles Lane",
    "addressLocality": "Canterbury",
    "addressCountry": "GB",
    "addressRegion": "Kent",
    "postalCode": "CT2 7NZ"
  }
}
Block 2 : WebSite
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "@id": "https://www.kent.ac.uk",
  "url": "https://www.kent.ac.uk",
  "name": "University of Kent - University of Kent",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.kent.ac.uk/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 3 : WebPage
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "url": "https://www.kent.ac.uk",
  "isPartOf": {
    "@id": "https://www.kent.ac.uk"
  },
  "name": "Discover your potential"
}
Block 4
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[]\n\t^.\n"
[]
Block 5 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "University of Kent",
      "item": "https://www.kent.ac.uk/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Home"
    }
  ]
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

80/100

Site name appears as

Page titleThe University of Kent
og:site_nameUniversity of Kent - University of Kent
twitter:site@unikent
Organization.nameUniversity of Kent

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.www.kent.ac.uk/se/55373/CW32628-1920x1280_1920w.webp
Info::
og:title is short (23 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 23 chars Expected: 25–60 chars
URL: https://media.www.kent.ac.uk/se/55373/CW32628-1920x1280_1920w.webp

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 23 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

kent.ac.uk

Discover your potential

Join the University of Kent to learn in inspiring environments, grow your skills and surround yourself with people who elevate your ambitions.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Discover your potential - University of Kent - University of Kent
  • twitter:description — Join the University of Kent to learn in inspiring environments, grow your skills and surround yourself with people wh...
  • twitter:image — https://media.www.kent.ac.uk/se/55373/CW32628-1920x1280_1920w.webp

KENT.AC.UK

Discover your potential

Join the University of Kent to learn in inspiring environments, grow your skills and surround yourself with people who elevate your ambitions.

Preview quality · Facebook A+ · 100/100
  • og:title — Discover your potential
  • og:description — Join the University of Kent to learn in inspiring environments, grow your skills and surround yourself with people wh...
  • og:image — https://media.www.kent.ac.uk/se/55373/CW32628-1920x1280_1920w.webp
  • og:type — website
  • og:url — https://www.kent.ac.uk
  • og:site_name — University of Kent - University of Kent

Discover your potential

kent.ac.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Discover your potential
  • og:description — Join the University of Kent to learn in inspiring environments, grow your skills and surround yourself with people wh...
  • og:image — https://media.www.kent.ac.uk/se/55373/CW32628-1920x1280_1920w.webp

kent.ac.uk

Discover your potential

Join the University of Kent to learn in inspiring environments, grow your skills and surround yourself with people who elevate your ambitions.

Preview quality · Slack A+ · 100/100
  • og:title — Discover your potential
  • og:description — Join the University of Kent to learn in inspiring environments, grow your skills and surround yourself with people wh...
  • og:image — https://media.www.kent.ac.uk/se/55373/CW32628-1920x1280_1920w.webp

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback