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https://kent.ac.uk

Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
72
GRADE
C
FIX
6
REVIEW
2
PASS
7
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
38
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.44 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

6.66 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

12.16 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.002

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.60 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

23.09 s

Page Load Progression

450 ms
900 ms
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.6 s
Checks
17
7 PASS 2 REVIEW 6 FIX
D
Page Weight Budget
Action
2.6 MB transferred, 111 requests
FIX
2.6 MB transferred, 111 requests
Warning::
Page weighs 8.8 MB (2.6 MB transferred)
Warning::
JavaScript is 1.9 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.9 MB
Warning::
111 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.54 g CO2 per page load
2.6 MB / 2.4 MB budget
2.6 MB transferred
111 requests
0.54 g CO2 per page load
JavaScript 1.9 MiB 73%
Images 491.9 KiB 19%
HTML 120.1 KiB 5%
Fonts 47.7 KiB 2%
Other 15.9 KiB 1%
CSS 13.1 KiB 0%
Other 4.2 KiB 0%
Other 4.1 KiB 0%
Other 3.0 KiB 0%
Other 909 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (2.6 MiB of 2.6 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
15329ms total JS execution
FIX
15329ms total JS execution
Warning::
https://consent.cookiebot.com/d628f25e-916c-4eb9-8...: 6488ms CPU time
Warning::
Unattributable: 1418ms CPU time
Warning::
https://www.kent.ac.uk/kent-theme-assets/assets/js...: 1081ms CPU time
Warning::
https://www.kent.ac.uk/: 939ms CPU time
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-TL3...: 832ms CPU time
Warning::
Third-party scripts: 15329ms (100% of total)

Main Thread Breakdown

Script Evaluation 72% Parse HTML & CSS 15% Other 6% Script Parsing & Compilation 3%
ScriptTotalScriptingParse/CompileParty
https://consent.cookiebot.com/d628f25e-916c-4eb9-8dc3-0bd3fb0bc614/cc.js?renew=false&referer=www.kent.ac.uk&dnt=false&init=false&framework=TCFv2.36488ms2351ms116ms3rd
Unattributable1418ms170ms0ms3rd
https://www.kent.ac.uk/kent-theme-assets/assets/js/alpinemain.min.js?17768509121081ms905ms7ms3rd
https://www.kent.ac.uk/939ms28ms148ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-TL3R5X832ms717ms89ms3rd
https://hm.baidu.com/hm.js?b45c947986731b522d3a8c7ef9398614625ms487ms3ms3rd
https://www.kent.ac.uk/kent-theme-assets/assets/js/8765.05276b92fc89102e51c9.min.js387ms167ms9ms3rd
https://www.googletagmanager.com/gtag/js?id=G-G8L54T1PGD&cx=c&gtm=4e64k0379ms326ms50ms3rd
https://www.googletagmanager.com/gtag/js?id=DC-13730620&cx=c&gtm=4e64k0357ms231ms79ms3rd
https://ob.esnbranding.com/i/20591743febcc4113d132b36c564ed5e.js336ms248ms11ms3rd

Showing top 10 of 25 scripts

F
JS Bundles
Action
41 scripts, 566 KB unused
FIX
41 scripts, 566 KB unused
Warning::
https://www.googletagmanager.com/gtag/js?id=G-G8L5...: 66 KB unused (37%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://consent.cookiebot.com/Framework/IAB/consen...: 64 KB unused (73%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-737...: 64 KB unused (44%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-109...: 63 KB unused (44%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=DC-137...: 63 KB unused (48%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 566 KB
566 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.googletagmanager.com/gtag/js?id=G-G8L54T1PGD&cx=c&gtm=4e64k0180 KB66 KB (37%)✓3rd
https://consent.cookiebot.com/Framework/IAB/consent-sdk-2.3.js88 KB64 KB (73%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-737157217&cx=c&gtm=4e64k0145 KB64 KB (44%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-10982538578&cx=c&gtm=4e64k0144 KB63 KB (44%)✓3rd
https://www.googletagmanager.com/gtag/js?id=DC-13730620&cx=c&gtm=4e64k0132 KB63 KB (48%)✓3rd
https://www.googletagmanager.com/gtag/js?id=DC-10450349&cx=c&gtm=4e64k0129 KB61 KB (47%)✓3rd
https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOQ.js122 KB61 KB (51%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-TL3R5X209 KB55 KB (26%)✓3rd
https://script.hotjar.com/modules.6a0f3932cb1341a35c18.js57 KB36 KB (65%)✓3rd
https://connect.facebook.net/en_US/fbevents.js97 KB33 KB (34%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
111 resources · 2.6 MB · 566 KB savings available
FIX
111 resources · 2.6 MB · 566 KB savings available
Warning::
Page weight 1.6 MB over 1MB target
Got: 2.6 MB Expected: ≤ 1 MB
Info::
~566 KB of savings available
Warning::
110 third-party resources (100% of weight)
Info::
3 resources over 200KB
111 resources · 2.6 MiB · 110 third-party 1.6 MiB over 1MB target
JavaScript 73% · 1.9 MiB
Image 19% · 508.4 KiB
Document 5% · 120.2 KiB
Font 2% · 47.7 KiB
CSS 0% · 13.1 KiB
Other 0% · 11.1 KiB

~565.7 KiB of savings available

Remove unused JavaScript: 565.7 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
20 images, 0 KB saveable
REVIEW
20 images, 0 KB saveable
Info::
All images are well-optimized
20 images 492 KB
0 oversized -0 KB
10 legacy format
0 missing dimensions CLS risk
C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
3 fonts (48 KB)
PASS
3 fonts (48 KB)
Info::
3 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

3

48 KB total

Render-blocking

0

of 3

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s FCP 2.4 s LCP 6.7 shttps://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-regular.woff2overpass-v12-latin-regu... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-regular.woff2 — 15.6 KiB — 32 ms — font-display: swaphttps://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-700.woff2overpass-v12-latin-700.... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-700.woff2 — 16.1 KiB — 32 ms — font-display: swaphttps://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-900.woff2overpass-v12-latin-900.... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-900.woff2 — 15.9 KiB — 31 ms — font-display: swap
overpass-v12-latin-regu... woff2 swap
Size 16 KB
Load time 32 ms
Start 200 ms
Risk FOUT — text flashes from fallback to web font
overpass-v12-latin-700.... woff2 swap
Size 16 KB
Load time 32 ms
Start 209 ms
Risk FOUT — text flashes from fallback to web font
overpass-v12-latin-900.... woff2 swap
Size 16 KB
Load time 31 ms
Start 237 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
Network Waterfall
111 requests over 6733ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s 7.0 s FCP 2.4 s LCP 6.7 shttps://kent.ac.uk// https://kent.ac.uk/ — 301 — 116 B — 94 ms — h2https://www.kent.ac.uk/www.kent.ac.uk/ https://www.kent.ac.uk/ — 200 — 119.1 KiB — 127 ms — h2https://api.kent.ac.uk/api/v1/where/countryapi.kent.ac.uk/api/v1/where/country https://api.kent.ac.uk/api/v1/where/country — 200 — 289 B — 133 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/css/feature.min.css?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/css/feature.min.css?1776850912 — 200 — 12.9 KiB — 36 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-regular.woff2www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-regular.woff2 — 200 — 15.6 KiB — 32 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-700.woff2www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-700.woff2 — 200 — 16.1 KiB — 32 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/images/favicons/site.webmanifest?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/images/favicons/site.webmanifest?1776850912 — 200 — 909 B — 99 ms — h2https://media.www.kent.ac.uk/se/55492/open-day_1920w_1200w.webpmedia.www.kent.ac.uk/se/55492/open-... https://media.www.kent.ac.uk/se/55492/open-day_1920w_1200w.webp — 200 — 248.0 KiB — 298 ms — h2https://media.www.kent.ac.uk/se/54436/homepage-nov-2026_1200w.webpmedia.www.kent.ac.uk/se/54436/homep... https://media.www.kent.ac.uk/se/54436/homepage-nov-2026_1200w.webp — 200 — 42.2 KiB — 295 ms — h2data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datadata:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datadata:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datahttps://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-900.woff2www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-900.woff2 — 200 — 15.9 KiB — 31 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/js/main.min.js?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/js/main.min.js?1776850912 — 200 — 3.3 KiB — 36 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/js/alpinemain.min.js?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/js/alpinemain.min.js?1776850912 — 200 — 27.4 KiB — 38 ms — h2data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datadata:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datadata:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='20' height='20' f…www.w3.org/2000/svg' width='20' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='20' height='20' f… — 200 — 0 B — 0 ms — datahttps://media.www.kent.ac.uk/se/42991/DIUoQlxG7zk-HD_600w.webpmedia.www.kent.ac.uk/se/42991/DIUoQ... https://media.www.kent.ac.uk/se/42991/DIUoQlxG7zk-HD_600w.webp — 200 — 17.6 KiB — 189 ms — h2https://media.www.kent.ac.uk/se/54376/KentAutumnshoot-1301_1920w_800w.webpmedia.www.kent.ac.uk/se/54376/KentA... https://media.www.kent.ac.uk/se/54376/KentAutumnshoot-1301_1920w_800w.webp — 200 — 20.8 KiB — 191 ms — h2https://media.www.kent.ac.uk/se/54378/_CW34975_1920w_800w.webpmedia.www.kent.ac.uk/se/54378/_CW34... https://media.www.kent.ac.uk/se/54378/_CW34975_1920w_800w.webp — 200 — 56.2 KiB — 186 ms — h2https://media.www.kent.ac.uk/se/54383/IMG_7450_1920w_800w.webpmedia.www.kent.ac.uk/se/54383/IMG_7... https://media.www.kent.ac.uk/se/54383/IMG_7450_1920w_800w.webp — 200 — 37.9 KiB — 188 ms — h2https://www.googletagmanager.com/gtm.js?id=GTM-TL3R5Xwww.googletagmanager.com/gtm.js?id=... https://www.googletagmanager.com/gtm.js?id=GTM-TL3R5X — 200 — 209.3 KiB — 198 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/js/8765.05276b92fc89102e51c9.min.jswww.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/js/8765.05276b92fc89102e51c9.min.js — 200 — 28.7 KiB — 48 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/js/slider.99c2b06af36fe0c3b1e3.min.jswww.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/js/slider.99c2b06af36fe0c3b1e3.min.js — 200 — 1.4 KiB — 41 ms — h2data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datahttps://media.www.kent.ac.uk/se/40782/1X8A1177_600w.webpmedia.www.kent.ac.uk/se/40782/1X8A1... https://media.www.kent.ac.uk/se/40782/1X8A1177_600w.webp — 200 — 65.8 KiB — 58 ms — h2https://consent.cookiebot.com/uc.js?cbid=d628f25e-916c-4eb9-8dc3-0bd3fb0bc614&implementation=gtm&consentmode-dataredaction=dynamic&framework=TCFv2.2consent.cookiebot.com/uc.js?cbid=d6... https://consent.cookiebot.com/uc.js?cbid=d628f25e-916c-4eb9-8dc3-0bd3fb0bc614&implementation=gtm&consentmode-dataredaction=dynamic&framework=TCFv2.2 — 200 — 27.0 KiB — 91 ms — h2https://www.clarity.ms/tag/oyzt41eahi?ref=gtmwww.clarity.ms/tag/oyzt41eahi?ref=g... https://www.clarity.ms/tag/oyzt41eahi?ref=gtm — 200 — 843 B — 196 ms — http/1.1https://analytics.ahrefs.com/analytics.jsanalytics.ahrefs.com/analytics.js https://analytics.ahrefs.com/analytics.js — 200 — 3.0 KiB — 102 ms — h3
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— 200 — 1.6 KiB — 379 ms — h2https://pagead2.googlesyndication.com/ccm/collect?rcb=0&frm=0&en=page_view&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&scrsrc=www.googletagmanager.com&rnd=1542141757.1776895050&navt=n&npa=1&us_privacy=1YNY&did=dMWZhNz&gdid=dMWZhNz&_tu=CA&gtm=45be64k0v9171148779z872373157za20gzb72373157zd72373157xec&gcs=G100&gcd=13p3p3p2p5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938468~117266400&apve=1&apvf=f&apvc=0&tids=AW-737157217&tid=AW-737157217&tft=1776895050788&tfd=1166pagead2.googlesyndication.com/ccm/c... https://pagead2.googlesyndication.com/ccm/collect?rcb=0&frm=0&en=page_view&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&scrsrc=www.googletagmanager.com&rnd=1542141757.1776895050&navt=n&npa=1&us_privacy=1YNY&did=dMWZhNz&gdid=dMWZhNz&_tu=CA&gtm=45be64k0v9171148779z872373157za20gzb72373157zd72373157xec&gcs=G100&gcd=13p3p3p2p5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938468~117266400&apve=1&apvf=f&apvc=0&tids=AW-737157217&tid=AW-737157217&tft=1776895050788&tfd=1166 — 200 — 21 B — 96 ms — h3https://region1.google-analytics.com/g/collect?v=2&tid=G-G8L54T1PGD&gtm=45je64k0v868738669z872373157za20gzb72373157zd72373157&_p=1776895049969&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&_eu=EAAAAGA&are=1&cid=520231837.1776895051&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&gaf=2&_s=1&tag_exp=0~115938465~115938468~117266400~117512542&sid=1776895050&sct=1&seg=0&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_fv=1&_nsi=1&_ss=1&ep.content_group=Ungrouped&tfd=1245region1.google-analytics.com/g/coll... https://region1.google-analytics.com/g/collect?v=2&tid=G-G8L54T1PGD&gtm=45je64k0v868738669z872373157za20gzb72373157zd72373157&_p=1776895049969&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&_eu=EAAAAGA&are=1&cid=520231837.1776895051&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&gaf=2&_s=1&tag_exp=0~115938465~115938468~117266400~117512542&sid=1776895050&sct=1&seg=0&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_fv=1&_nsi=1&_ss=1&ep.content_group=Ungrouped&tfd=1245 — 204 — 48 B — 116 ms — h2https://region1.google-analytics.com/g/collect?v=2&tid=G-WB53BK4488&gtm=45je64k0v868738669z872373157za20gzb72373157zd72373157&_p=1776895049969&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&ecid=1574732247&_eu=EAAAAGA&are=1&cid=520231837.1776895051&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&gaf=2&_s=1&tag_exp=0~115938465~115938468~117266400~117512542&sid=1776895050&sct=1&seg=0&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_fv=1&_ss=1&ep.content_group=Ungrouped&tfd=1250region1.google-analytics.com/g/coll... 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http/1.1data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABIAAAASCAYAAABWzo5XAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAA…data:image/png;base64,iVBORw0KGgoAA... data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABIAAAASCAYAAABWzo5XAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAA… — 200 — 0 B — 0 ms — datahttps://obs.esnbranding.com/monobs.esnbranding.com/mon https://obs.esnbranding.com/mon — 200 — 147 B — 112 ms — h2https://tr.snapchat.com/ptr.snapchat.com/p https://tr.snapchat.com/p — 200 — 92 B — 38 ms — h2https://www.facebook.com/tr/?id=207380870443032&ev=PageView&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&rl=&if=false&ts=1776895053366&sw=412&sh=823&v=2.9.303&r=stable&ec=0&o=4126&fbp=fb.2.1776895051372.622778682201870487&ler=empty&cdl=API_unavailable&pmd[title]=Discover%20your%20potential%20-%20University%20of%20Kent&pmd[locale]=en-GB&pmd[description]=Join%20the%20University%20of%20Kent%20to%20learn%20in%20inspiring%20environments%2C%20grow%20your%20skills%20and%20surround%20yourself%20with%20people%20who%20elevate%20your%20ambitions.&plt=465.4000005722046&it=1776895050979&coo=false&chmd=moto%20g%20power%20(2022)&chpv=11.0&chfv=undefined&expv2[0]=pl0&expv2[1]=el2&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im0&expv2[6]=hf0&rqm=GETwww.facebook.com/tr/?id=20738087044... https://www.facebook.com/tr/?id=207380870443032&ev=PageView&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&rl=&if=false&ts=1776895053366&sw=412&sh=823&v=2.9.303&r=stable&ec=0&o=4126&fbp=fb.2.1776895051372.622778682201870487&ler=empty&cdl=API_unavailable&pmd[title]=Discover%20your%20potential%20-%20University%20of%20Kent&pmd[locale]=en-GB&pmd[description]=Join%20the%20University%20of%20Kent%20to%20learn%20in%20inspiring%20environments%2C%20grow%20your%20skills%20and%20surround%20yourself%20with%20people%20who%20elevate%20your%20ambitions.&plt=465.4000005722046&it=1776895050979&coo=false&chmd=moto%20g%20power%20(2022)&chpv=11.0&chfv=undefined&expv2[0]=pl0&expv2[1]=el2&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im0&expv2[6]=hf0&rqm=GET — 200 — 16 B — 5 ms — h3https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=207380870443032&ev=PageView&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&rl=&if=false&ts=1776895053366&sw=412&sh=823&v=2.9.303&r=stable&ec=0&o=4126&fbp=fb.2.1776895051372.622778682201870487&ler=empty&cdl=API_unavailable&pmd[title]=Discover%20your%20potential%20-%20University%20of%20Kent&pmd[locale]=en-GB&pmd[description]=Join%20the%20University%20of%20Kent%20to%20learn%20in%20inspiring%20environments%2C%20grow%20your%20skills%20and%20surround%20yourself%20with%20people%20who%20elevate%20your%20ambitions.&plt=465.4000005722046&it=1776895050979&coo=false&chmd=moto%20g%20power%20(2022)&chpv=11.0&chfv=undefined&expv2[0]=pl0&expv2[1]=el2&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im0&expv2[6]=hf0&rqm=FGETwww.facebook.com/privacy_sandbox/pi... https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=207380870443032&ev=PageView&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&rl=&if=false&ts=1776895053366&sw=412&sh=823&v=2.9.303&r=stable&ec=0&o=4126&fbp=fb.2.1776895051372.622778682201870487&ler=empty&cdl=API_unavailable&pmd[title]=Discover%20your%20potential%20-%20University%20of%20Kent&pmd[locale]=en-GB&pmd[description]=Join%20the%20University%20of%20Kent%20to%20learn%20in%20inspiring%20environments%2C%20grow%20your%20skills%20and%20surround%20yourself%20with%20people%20who%20elevate%20your%20ambitions.&plt=465.4000005722046&it=1776895050979&coo=false&chmd=moto%20g%20power%20(2022)&chpv=11.0&chfv=undefined&expv2[0]=pl0&expv2[1]=el2&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im0&expv2[6]=hf0&rqm=FGET — 200 — 194 B — 55 ms — h3https://hm.baidu.com/hm.gif?hca=94FA237D91EE45B9&cc=1&ck=1&cl=24-bit&ds=412x823&vl=823&et=0&ja=0&ln=en-us&lo=0&rnd=1144338481&si=b45c947986731b522d3a8c7ef9398614&v=1.3.2&lv=1&sn=44598&r=0&ww=412&u=https%3A%2F%2Fwww.kent.ac.uk%2F&tt=Discover%20your%20potential%20-%20University%20of%20Kenthm.baidu.com/hm.gif?hca=94FA237D91E... https://hm.baidu.com/hm.gif?hca=94FA237D91EE45B9&cc=1&ck=1&cl=24-bit&ds=412x823&vl=823&et=0&ja=0&ln=en-us&lo=0&rnd=1144338481&si=b45c947986731b522d3a8c7ef9398614&v=1.3.2&lv=1&sn=44598&r=0&ww=412&u=https%3A%2F%2Fwww.kent.ac.uk%2F&tt=Discover%20your%20potential%20-%20University%20of%20Kent — 200 — 636 B — 317 ms — http/1.1https://px.ads.linkedin.com/wa/?medium=fetch&fmt=gpx.ads.linkedin.com/wa/?medium=fetc... https://px.ads.linkedin.com/wa/?medium=fetch&fmt=g — 204 — 613 B — 195 ms — h2https://b.clarity.ms/collectb.clarity.ms/collect https://b.clarity.ms/collect — 204 — 278 B — 401 ms — http/1.1https://www.kent.ac.uk/kent-theme-assets/assets/images/favicons/favicon.ico?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/images/favicons/favicon.ico?1776850912 — 200 — 14.9 KiB — 59 ms — h2https://obs.esnbranding.com/monobs.esnbranding.com/mon https://obs.esnbranding.com/mon — 200 — 39 B — 106 ms — h2https://b.clarity.ms/collectb.clarity.ms/collect https://b.clarity.ms/collect — 204 — 278 B — 326 ms — http/1.1https://region1.google-analytics.com/g/collect?v=2&tid=G-G8L54T1PGD&gtm=45je64k0v868738669z872373157za20gzb72373157zd72373157&_p=1776895049969&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&_eu=EAACAGA&are=1&cid=520231837.1776895051&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&gaf=2&_s=2&tag_exp=0~115938465~115938468~117266400~117512542&sid=1776895050&sct=1&seg=1&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_et=9&tfd=6278region1.google-analytics.com/g/coll... 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h2https://region1.google-analytics.com/g/collect?v=2&tid=G-WB53BK4488&gtm=45je64k0v868738669z872373157za20gzb72373157zd72373157&_p=1776895049969&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&ecid=1574732247&_eu=EAACAGA&are=1&cid=520231837.1776895051&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&gaf=2&_s=2&tag_exp=0~115938465~115938468~117266400~117512542&sid=1776895050&sct=1&seg=1&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_et=6&tfd=6279region1.google-analytics.com/g/coll... https://region1.google-analytics.com/g/collect?v=2&tid=G-WB53BK4488&gtm=45je64k0v868738669z872373157za20gzb72373157zd72373157&_p=1776895049969&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&ecid=1574732247&_eu=EAACAGA&are=1&cid=520231837.1776895051&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&gaf=2&_s=2&tag_exp=0~115938465~115938468~117266400~117512542&sid=1776895050&sct=1&seg=1&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_et=6&tfd=6279 — 204 — 48 B — 66 ms — h2https://obs.esnbranding.com/monobs.esnbranding.com/mon https://obs.esnbranding.com/mon — 200 — 39 B — 119 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 15329ms · 1848KB · £227/mo
consent.cookiebot.com
Other
Costly
Execution 6488ms
Transfer 203 KB
Monthly Cost £96/mo
Unattributable
Other
Costly
Execution 1418ms
Transfer 0 KB
Monthly Cost £21/mo
www.kent.ac.uk
Other
Costly
Execution 1081ms
Transfer 27 KB
Monthly Cost £16/mo
www.kent.ac.uk
Other
Costly
Execution 939ms
Transfer 119 KB
Monthly Cost £14/mo
Google Tag Manager
Tag Manager
Costly
Execution 832ms
Transfer 209 KB
Unused 26%
Monthly Cost £12/mo
hm.baidu.com
Other
Costly
Execution 625ms
Transfer 12 KB
Monthly Cost £9/mo
www.kent.ac.uk
Other
Costly
Execution 387ms
Transfer 29 KB
Monthly Cost £6/mo
Google Tag Manager
Tag Manager
Costly
Execution 379ms
Transfer 180 KB
Unused 37%
Monthly Cost £6/mo
Google Tag Manager
Tag Manager
Costly
Execution 357ms
Transfer 132 KB
Unused 48%
Monthly Cost £5/mo
ob.esnbranding.com
Other
Costly
Execution 336ms
Transfer 45 KB
Monthly Cost £5/mo
Google Tag Manager
Tag Manager
Costly
Execution 327ms
Transfer 144 KB
Unused 44%
Monthly Cost £5/mo
Hotjar
Session Replay
Costly
Execution 311ms
Transfer 57 KB
Unused 65%
Monthly Cost £5/mo
analytics.tiktok.com
Other
Costly
Execution 257ms
Transfer 122 KB
Unused 51%
Monthly Cost £4/mo
Microsoft Clarity
Session Replay
Costly
Execution 254ms
Transfer 26 KB
Monthly Cost £4/mo
consent.cookiebot.com
Other
Optional
Execution 193ms
Transfer 27 KB
Monthly Cost £3/mo
Google Tag Manager
Tag Manager
Optional
Execution 190ms
Transfer 145 KB
Unused 44%
Monthly Cost £3/mo
Google Tag Manager
Tag Manager
Optional
Execution 168ms
Transfer 129 KB
Unused 47%
Monthly Cost £2/mo
Facebook Pixel
Advertising
Optional
Execution 152ms
Transfer 47 KB
Monthly Cost £2/mo
Facebook Pixel
Advertising
Optional
Execution 118ms
Transfer 16 KB
Monthly Cost £2/mo
Facebook Pixel
Advertising
Optional
Execution 113ms
Transfer 97 KB
Unused 34%
Monthly Cost £2/mo
sc-static.net
Other
Optional
Execution 109ms
Transfer 25 KB
Monthly Cost £2/mo
obs.esnbranding.com
Other
Optional
Execution 89ms
Transfer 2 KB
Monthly Cost £1/mo
cxppgbr1rdrect01sa02cdn-endpoint.azureedge.net
Other
Optional
Execution 88ms
Transfer 32 KB
Monthly Cost £1/mo
tags.srv.stackadapt.com
Other
Optional
Execution 66ms
Transfer 8 KB
Monthly Cost £1/mo
LinkedIn Insight
Advertising
Optional
Execution 51ms
Transfer 19 KB
Monthly Cost £1/mo

These scripts may cost more than they're worth

  • consent.cookiebot.com adds 6488ms and costs ~£96/month
  • Unattributable adds 1418ms and costs ~£21/month
  • www.kent.ac.uk adds 1081ms and costs ~£16/month
  • www.kent.ac.uk adds 939ms and costs ~£14/month
  • Google Tag Manager adds 832ms and costs ~£12/month
  • hm.baidu.com adds 625ms and costs ~£9/month
  • www.kent.ac.uk adds 387ms and costs ~£6/month
  • Google Tag Manager adds 379ms and costs ~£6/month
  • Google Tag Manager adds 357ms and costs ~£5/month
  • ob.esnbranding.com adds 336ms and costs ~£5/month
  • Google Tag Manager adds 327ms and costs ~£5/month
  • Hotjar adds 311ms and costs ~£5/month
  • analytics.tiktok.com adds 257ms and costs ~£4/month
  • Microsoft Clarity adds 254ms and costs ~£4/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

consent.cookiebot.com takes 6488ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 1418ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.kent.ac.uk takes 1081ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.kent.ac.uk takes 939ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 832ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

hm.baidu.com takes 625ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.kent.ac.uk takes 387ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 379ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 357ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

ob.esnbranding.com takes 336ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 327ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Hotjar takes 311ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

65% of Hotjar's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

analytics.tiktok.com takes 257ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

51% of analytics.tiktok.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

Microsoft Clarity takes 254ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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