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Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
72
GRADE
C
FIX
6
REVIEW
2
PASS
5
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
62
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

779 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.84 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

748 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.002

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.80 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.48 s

Page Load Progression

412 ms
824 ms
1.2 s
1.6 s
2.1 s
2.5 s
2.9 s
3.3 s
Checks
15
5 PASS 2 REVIEW 6 FIX
F
Page Weight Budget
Action
3.2 MB transferred, 117 requests
FIX
3.2 MB transferred, 117 requests
Warning::
Page weighs 9.4 MB (3.2 MB transferred)
Warning::
JavaScript is 1.9 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.9 MB
Warning::
Images are 1.1 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 1.1 MB
Warning::
117 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.67 g CO2 per page load
3.2 MB / 2.4 MB budget
3.2 MB transferred
117 requests
0.67 g CO2 per page load
JavaScript 1.9 MiB 58%
Images 1.1 MiB 36%
HTML 120.1 KiB 4%
Fonts 47.7 KiB 1%
Other 15.9 KiB 0%
CSS 13.1 KiB 0%
Other 5.5 KiB 0%
Other 3.9 KiB 0%
Other 3.0 KiB 0%
Other 909 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (3.2 MiB of 3.2 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
D
JS Execution Cost
Action
3250ms total JS execution
FIX
3250ms total JS execution
Warning::
https://consent.cookiebot.com/d628f25e-916c-4eb9-8...: 1638ms CPU time
Warning::
Unattributable: 294ms CPU time
Warning::
https://www.kent.ac.uk/kent-theme-assets/assets/js...: 263ms CPU time
Info::
https://www.kent.ac.uk/: 240ms CPU time
Info::
https://www.googletagmanager.com/gtm.js?id=GTM-TL3...: 178ms CPU time
Warning::
Third-party scripts: 3250ms (100% of total)

Main Thread Breakdown

Script Evaluation 73% Parse HTML & CSS 15% Other 5% Script Parsing & Compilation 3%
ScriptTotalScriptingParse/CompileParty
https://consent.cookiebot.com/d628f25e-916c-4eb9-8dc3-0bd3fb0bc614/cc.js?renew=false&referer=www.kent.ac.uk&dnt=false&init=false&framework=TCFv2.31638ms595ms30ms3rd
Unattributable294ms28ms0ms3rd
https://www.kent.ac.uk/kent-theme-assets/assets/js/alpinemain.min.js?1776850912263ms232ms2ms3rd
https://www.kent.ac.uk/240ms8ms38ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-TL3R5X178ms150ms23ms3rd
https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOQ.js128ms115ms11ms3rd
https://www.googletagmanager.com/gtag/js?id=G-G8L54T1PGD&cx=c&gtm=4e64k1h2104ms80ms15ms3rd
https://ob.esnbranding.com/i/20591743febcc4113d132b36c564ed5e.js99ms81ms3ms3rd
https://www.googletagmanager.com/gtag/js?id=AW-10982538578&cx=c&gtm=4e64k1h271ms50ms20ms3rd
https://consent.cookiebot.com/uc.js?cbid=d628f25e-916c-4eb9-8dc3-0bd3fb0bc614&implementation=gtm&consentmode-dataredaction=dynamic&framework=TCFv2.262ms56ms4ms3rd

Showing top 10 of 13 scripts

F
JS Bundles
Action
40 scripts, 549 KB unused
FIX
40 scripts, 549 KB unused
Warning::
https://www.googletagmanager.com/gtag/js?id=G-G8L5...: 66 KB unused (37%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-737...: 64 KB unused (44%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-109...: 63 KB unused (44%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://analytics.tiktok.com/i18n/pixel/static/mai...: 61 KB unused (51%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=DC-104...: 61 KB unused (47%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 549 KB
549 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.googletagmanager.com/gtag/js?id=G-G8L54T1PGD&cx=c&gtm=4e64k1h2180 KB66 KB (37%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-737157217&cx=c&gtm=4e64k1h2145 KB64 KB (44%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-10982538578&cx=c&gtm=4e64k1h2144 KB63 KB (44%)✓3rd
https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOQ.js122 KB61 KB (51%)✓3rd
https://www.googletagmanager.com/gtag/js?id=DC-10450349&cx=c&gtm=4e64k1h2129 KB61 KB (47%)✓3rd
https://www.googletagmanager.com/gtag/js?id=DC-13730620&cx=c&gtm=4e64k1h2132 KB61 KB (46%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-TL3R5X209 KB54 KB (26%)✓3rd
https://consent.cookiebot.com/Framework/IAB/consent-sdk-2.3.js66 KB48 KB (73%)✓3rd
https://script.hotjar.com/modules.6a0f3932cb1341a35c18.js57 KB36 KB (65%)✓3rd
https://connect.facebook.net/en_US/fbevents.js97 KB33 KB (34%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
117 resources · 3.2 MB · 549 KB savings available
FIX
117 resources · 3.2 MB · 549 KB savings available
Warning::
Page weight 2.2 MB over 1MB target
Got: 3.2 MB Expected: ≤ 1 MB
Info::
~549 KB of savings available
Warning::
116 third-party resources (100% of weight)
Info::
3 resources over 200KB
117 resources · 3.2 MiB · 116 third-party 2.2 MiB over 1MB target
JavaScript 58% · 1.9 MiB
Image 36% · 1.2 MiB
Document 4% · 120.2 KiB
Font 1% · 47.7 KiB
CSS 0% · 13.1 KiB
Other 0% · 12.2 KiB

~549.1 KiB of savings available

Remove unused JavaScript: 549.1 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
27 images, 0 KB saveable
REVIEW
27 images, 0 KB saveable
Info::
All images are well-optimized
27 images 1.1 MB
0 oversized -0 KB
10 legacy format
0 missing dimensions CLS risk
C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
3 fonts (48 KB)
PASS
3 fonts (48 KB)
Info::
3 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

3

48 KB total

Render-blocking

0

of 3

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s 1.5 s FCP 779 ms LCP 1.8 shttps://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-regular.woff2overpass-v12-latin-regu... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-regular.woff2 — 15.6 KiB — 31 ms — font-display: swaphttps://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-700.woff2overpass-v12-latin-700.... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-700.woff2 — 16.1 KiB — 32 ms — font-display: swaphttps://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-900.woff2overpass-v12-latin-900.... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-900.woff2 — 15.9 KiB — 32 ms — font-display: swap
overpass-v12-latin-regu... woff2 swap
Size 16 KB
Load time 31 ms
Start 188 ms
Risk FOUT — text flashes from fallback to web font
overpass-v12-latin-700.... woff2 swap
Size 16 KB
Load time 32 ms
Start 200 ms
Risk FOUT — text flashes from fallback to web font
overpass-v12-latin-900.... woff2 swap
Size 16 KB
Load time 32 ms
Start 279 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
Network Waterfall
117 requests over 6625ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s FCP 779 ms LCP 1.8 shttps://kent.ac.uk// https://kent.ac.uk/ — 301 — 116 B — 88 ms — h2https://www.kent.ac.uk/www.kent.ac.uk/ https://www.kent.ac.uk/ — 200 — 119.1 KiB — 116 ms — h2https://api.kent.ac.uk/api/v1/where/countryapi.kent.ac.uk/api/v1/where/country https://api.kent.ac.uk/api/v1/where/country — 200 — 289 B — 100 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/css/feature.min.css?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/css/feature.min.css?1776850912 — 200 — 12.9 KiB — 36 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-regular.woff2www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-regular.woff2 — 200 — 15.6 KiB — 31 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-700.woff2www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-700.woff2 — 200 — 16.1 KiB — 32 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/images/favicons/site.webmanifest?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/images/favicons/site.webmanifest?1776850912 — 200 — 909 B — 94 ms — h2https://media.www.kent.ac.uk/se/55492/open-day_1920w_1500w.webpmedia.www.kent.ac.uk/se/55492/open-... https://media.www.kent.ac.uk/se/55492/open-day_1920w_1500w.webp — 200 — 342.7 KiB — 222 ms — h2https://media.www.kent.ac.uk/se/54436/homepage-nov-2026_1500w.webpmedia.www.kent.ac.uk/se/54436/homep... https://media.www.kent.ac.uk/se/54436/homepage-nov-2026_1500w.webp — 200 — 49.0 KiB — 206 ms — h2data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datadata:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datadata:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datahttps://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-900.woff2www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/fonts/overpass-v12-latin/overpass-v12-latin-900.woff2 — 200 — 15.9 KiB — 32 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/js/main.min.js?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/js/main.min.js?1776850912 — 200 — 3.3 KiB — 32 ms — h2https://www.kent.ac.uk/kent-theme-assets/assets/js/alpinemain.min.js?1776850912www.kent.ac.uk/kent-theme-assets/as... https://www.kent.ac.uk/kent-theme-assets/assets/js/alpinemain.min.js?1776850912 — 200 — 27.4 KiB — 44 ms — h2https://www.googletagmanager.com/gtm.js?id=GTM-TL3R5Xwww.googletagmanager.com/gtm.js?id=... https://www.googletagmanager.com/gtm.js?id=GTM-TL3R5X — 200 — 209.3 KiB — 204 ms — h2data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datadata:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f…www.w3.org/2000/svg' width='40' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' f… — 200 — 0 B — 0 ms — datadata:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='20' height='20' f…www.w3.org/2000/svg' width='20' hei... data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='20' height='20' f… — 200 — 0 B — 0 ms — datahttps://media.www.kent.ac.uk/se/42991/DIUoQlxG7zk-HD_1200w.webpmedia.www.kent.ac.uk/se/42991/DIUoQ... https://media.www.kent.ac.uk/se/42991/DIUoQlxG7zk-HD_1200w.webp — 200 — 37.7 KiB — 109 ms — h2https://media.www.kent.ac.uk/se/54376/KentAutumnshoot-1301_1920w_800w.webpmedia.www.kent.ac.uk/se/54376/KentA... https://media.www.kent.ac.uk/se/54376/KentAutumnshoot-1301_1920w_800w.webp — 200 — 20.8 KiB — 113 ms — h2https://media.www.kent.ac.uk/se/54378/_CW34975_1920w_800w.webpmedia.www.kent.ac.uk/se/54378/_CW34... https://media.www.kent.ac.uk/se/54378/_CW34975_1920w_800w.webp — 200 — 56.2 KiB — 114 ms — h2https://media.www.kent.ac.uk/se/54383/IMG_7450_1920w_800w.webpmedia.www.kent.ac.uk/se/54383/IMG_7... https://media.www.kent.ac.uk/se/54383/IMG_7450_1920w_800w.webp — 200 — 37.9 KiB — 115 ms — h2https://media.www.kent.ac.uk/se/40782/1X8A1177_1200w.webpmedia.www.kent.ac.uk/se/40782/1X8A1... https://media.www.kent.ac.uk/se/40782/1X8A1177_1200w.webp — 200 — 131.7 KiB — 141 ms — h2https://media.www.kent.ac.uk/se/40932/ref-tales-new_1200w.webpmedia.www.kent.ac.uk/se/40932/ref-t... https://media.www.kent.ac.uk/se/40932/ref-tales-new_1200w.webp — 200 — 53.9 KiB — 117 ms — h2https://media.www.kent.ac.uk/se/30616/boing21_1200w.webpmedia.www.kent.ac.uk/se/30616/boing... https://media.www.kent.ac.uk/se/30616/boing21_1200w.webp — 200 — 123.5 KiB — 140 ms — h2https://media.www.kent.ac.uk/se/40814/Kent-23rdjune-9416_1200w.webpmedia.www.kent.ac.uk/se/40814/Kent-... https://media.www.kent.ac.uk/se/40814/Kent-23rdjune-9416_1200w.webp — 200 — 98.4 KiB — 143 ms — h2https://media.www.kent.ac.uk/se/37628/signed-group-1920x1280_1200w.webpmedia.www.kent.ac.uk/se/37628/signe... https://media.www.kent.ac.uk/se/37628/signed-group-1920x1280_1200w.webp — 200 — 73.8 KiB — 140 ms — h2https://media.www.kent.ac.uk/se/56176/Kent-Gospel-Choir_800w.webpmedia.www.kent.ac.uk/se/56176/Kent-... https://media.www.kent.ac.uk/se/56176/Kent-Gospel-Choir_800w.webp — 200 — 50.2 KiB — 140 ms — h2https://media.www.kent.ac.uk/se/55826/_CW37279_inline_800w.webpmedia.www.kent.ac.uk/se/55826/_CW37... https://media.www.kent.ac.uk/se/55826/_CW37279_inline_800w.webp — 200 — 62.9 KiB — 140 ms — h2
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h3https://pagead2.googlesyndication.com/ccm/collect?rcb=13&frm=0&en=page_view&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&scrsrc=www.googletagmanager.com&rnd=1195972235.1776895091&navt=n&npa=1&us_privacy=1YNY&gdid=dMWZhNz&_tu=CA&gtm=45fe64k1h2v9166557386z872373157za20gzb72373157zd72373157xec&gcs=G100&gcd=13p3pPp2p5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266401~117384405&apve=1&apvf=f&apvc=0&tids=DC-13730620&tid=DC-13730620&tft=1776895091782&tfd=1045pagead2.googlesyndication.com/ccm/c... https://pagead2.googlesyndication.com/ccm/collect?rcb=13&frm=0&en=page_view&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&scrsrc=www.googletagmanager.com&rnd=1195972235.1776895091&navt=n&npa=1&us_privacy=1YNY&gdid=dMWZhNz&_tu=CA&gtm=45fe64k1h2v9166557386z872373157za20gzb72373157zd72373157xec&gcs=G100&gcd=13p3pPp2p5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266401~117384405&apve=1&apvf=f&apvc=0&tids=DC-13730620&tid=DC-13730620&tft=1776895091782&tfd=1045 — 200 — 21 B — 73 ms — h3https://tr.snapchat.com/config/uk/4d266ffa-74b2-409c-9f45-817769a1cf53.js?v=3.56.0-2604221701tr.snapchat.com/config/uk/4d266ffa-... https://tr.snapchat.com/config/uk/4d266ffa-74b2-409c-9f45-817769a1cf53.js?v=3.56.0-2604221701 — 200 — 473 B — 170 ms — h2https://tr.snapchat.com/p?pid=4d266ffa-74b2-409c-9f45-817769a1cf53&ev=PAGE_VIEW&intg=gtm&pids=4d266ffa-74b2-409c-9f45-817769a1cf53&u_c1=42d790d9-bbea-435e-b1bc-33252204e82e&cdid=%40-1f4a8f73-fbf7-4543-8760-b93eaf84a55c&u_sclid=21a3c5eb-a50c-4cfe-9e28-ac8d8c6ef108&u_scsid=675f9786-89d9-4a5e-8637-94ed251fda8d&gat=G-G8L54T1PGD%2CDC-10450349%2CDC-13730620%2CAW-737157217%2CAW-10982538578%2CGTM-TL3R5X&bg=false&bt=1d53c387&d_a=x86&d_bvs=%5B%2C%7B%22brand%22%3A%22Chromium%22%2C%22version%22%3A%22147.0.7727.101%22%7D%7B%22brand%22%3A%22Not.A%2FBrand%22%2C%22version%22%3A%228.0.0.0%22%7D%5D&d_os=10.15.7&d_ot=macOS&df=true&huah=true&m_dcl=426&m_fcps=200&m_pi=287&m_pl=0&m_pv=2&m_rd=1051&m_sh=600&m_sl=999&m_sw=800&pl=https%3A%2F%2Fwww.kent.ac.uk%2F&trackId=e2e546cc-fb69-4460-b422-611eafffeb62&ts=1776895091789&v=3.56.0-2604221701tr.snapchat.com/p?pid=4d266ffa-74b2... https://tr.snapchat.com/p?pid=4d266ffa-74b2-409c-9f45-817769a1cf53&ev=PAGE_VIEW&intg=gtm&pids=4d266ffa-74b2-409c-9f45-817769a1cf53&u_c1=42d790d9-bbea-435e-b1bc-33252204e82e&cdid=%40-1f4a8f73-fbf7-4543-8760-b93eaf84a55c&u_sclid=21a3c5eb-a50c-4cfe-9e28-ac8d8c6ef108&u_scsid=675f9786-89d9-4a5e-8637-94ed251fda8d&gat=G-G8L54T1PGD%2CDC-10450349%2CDC-13730620%2CAW-737157217%2CAW-10982538578%2CGTM-TL3R5X&bg=false&bt=1d53c387&d_a=x86&d_bvs=%5B%2C%7B%22brand%22%3A%22Chromium%22%2C%22version%22%3A%22147.0.7727.101%22%7D%7B%22brand%22%3A%22Not.A%2FBrand%22%2C%22version%22%3A%228.0.0.0%22%7D%5D&d_os=10.15.7&d_ot=macOS&df=true&huah=true&m_dcl=426&m_fcps=200&m_pi=287&m_pl=0&m_pv=2&m_rd=1051&m_sh=600&m_sl=999&m_sw=800&pl=https%3A%2F%2Fwww.kent.ac.uk%2F&trackId=e2e546cc-fb69-4460-b422-611eafffeb62&ts=1776895091789&v=3.56.0-2604221701 — 200 — 445 B — 87 ms — h2https://tr.snapchat.com/cm/i?pid=4d266ffa-74b2-409c-9f45-817769a1cf53&u_scsid=675f9786-89d9-4a5e-8637-94ed251fda8d&u_sclid=21a3c5eb-a50c-4cfe-9e28-ac8d8c6ef108tr.snapchat.com/cm/i?pid=4d266ffa-7... https://tr.snapchat.com/cm/i?pid=4d266ffa-74b2-409c-9f45-817769a1cf53&u_scsid=675f9786-89d9-4a5e-8637-94ed251fda8d&u_sclid=21a3c5eb-a50c-4cfe-9e28-ac8d8c6ef108 — 200 — 182 B — 72 ms — h2https://pagead2.googlesyndication.com/ccm/collect?rcb=18&frm=0&en=page_view&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&scrsrc=www.googletagmanager.com&rnd=1195972235.1776895091&navt=n&npa=1&us_privacy=1YNY&did=dMWZhNz&gdid=dMWZhNz&_tu=CA&gtm=45be64k1h2v9171148779z872373157za20gzb72373157zd72373157xec&gcs=G100&gcd=13p3p3p2p5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266400~118128923&apve=1&apvf=f&apvc=0&tids=AW-737157217&tid=AW-737157217&tft=1776895091854&tfd=1116pagead2.googlesyndication.com/ccm/c... https://pagead2.googlesyndication.com/ccm/collect?rcb=18&frm=0&en=page_view&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&scrsrc=www.googletagmanager.com&rnd=1195972235.1776895091&navt=n&npa=1&us_privacy=1YNY&did=dMWZhNz&gdid=dMWZhNz&_tu=CA&gtm=45be64k1h2v9171148779z872373157za20gzb72373157zd72373157xec&gcs=G100&gcd=13p3p3p2p5l1&dma_cps=-&dma=1&tcfd=10001&tag_exp=0~115938465~115938469~117266400~118128923&apve=1&apvf=f&apvc=0&tids=AW-737157217&tid=AW-737157217&tft=1776895091854&tfd=1116 — 200 — 21 B — 58 ms — h3https://connect.facebook.net/signals/config/537749920106888?v=2.9.303&r=stable&domain=www.kent.ac.uk&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C276%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C263%2C264%2C262%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C278%2C293%2C212%2C201%2C202%2C200%2C296%2C288%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168connect.facebook.net/signals/config... https://connect.facebook.net/signals/config/537749920106888?v=2.9.303&r=stable&domain=www.kent.ac.uk&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C276%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C263%2C264%2C262%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C278%2C293%2C212%2C201%2C202%2C200%2C296%2C288%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168 — 200 — 46.5 KiB — 14 ms — h3https://scripts.clarity.ms/0.8.59/clarity.jsscripts.clarity.ms/0.8.59/clarity.j... https://scripts.clarity.ms/0.8.59/clarity.js — 200 — 26.2 KiB — 144 ms — h2https://script.hotjar.com/modules.6a0f3932cb1341a35c18.jsscript.hotjar.com/modules.6a0f3932c... https://script.hotjar.com/modules.6a0f3932cb1341a35c18.js — 200 — 56.6 KiB — 74 ms — h2https://px.ads.linkedin.com/attribution_trigger?pid=5318314&time=1776895091926&url=https%3A%2F%2Fwww.kent.ac.uk%2Fpx.ads.linkedin.com/attribution_tri... https://px.ads.linkedin.com/attribution_trigger?pid=5318314&time=1776895091926&url=https%3A%2F%2Fwww.kent.ac.uk%2F — 200 — 841 B — 194 ms — h2https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=5318314&time=1776895091926&url=https%3A%2F%2Fwww.kent.ac.uk%2Fpx.ads.linkedin.com/collect?v=2&fmt... https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=5318314&time=1776895091926&url=https%3A%2F%2Fwww.kent.ac.uk%2F — 302 — 824 B — 246 ms — h2https://region1.google-analytics.com/g/collect?v=2&tid=G-G8L54T1PGD&gtm=45je64k1h2v868738669z872373157za20gzb72373157zd72373157&_p=1776895091026&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&_eu=EAAAAGA&are=1&cid=788972563.1776895092&frm=0&ir=1&pscdl=denied&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&_s=1&tag_exp=0~115938465~115938468~117266401~117512543~118463261&sid=1776895092&sct=1&seg=0&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_fv=1&_ss=1&ep.content_group=Ungrouped&tfd=1292region1.google-analytics.com/g/coll... https://region1.google-analytics.com/g/collect?v=2&tid=G-G8L54T1PGD&gtm=45je64k1h2v868738669z872373157za20gzb72373157zd72373157&_p=1776895091026&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&_eu=EAAAAGA&are=1&cid=788972563.1776895092&frm=0&ir=1&pscdl=denied&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&_s=1&tag_exp=0~115938465~115938468~117266401~117512543~118463261&sid=1776895092&sct=1&seg=0&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_fv=1&_ss=1&ep.content_group=Ungrouped&tfd=1292 — 204 — 48 B — 147 ms — 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https://region1.google-analytics.com/g/collect?v=2&tid=G-G8L54T1PGD&gtm=45je64k1h2v868738669z872373157za20gzb72373157zd72373157&_p=1776895091026&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&_eu=EAACAGA&are=1&cid=788972563.1776895092&frm=0&ir=1&pscdl=denied&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&_s=2&tag_exp=0~115938465~115938468~117266401~117512543~118463261&sid=1776895092&sct=1&seg=1&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_et=9&tfd=6302 — 204 — 48 B — 61 ms — 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https://region1.google-analytics.com/g/collect?v=2&tid=G-WB53BK4488&gtm=45je64k1h2v868738669z872373157za20gzb72373157zd72373157&_p=1776895091026&gcs=G100&gcd=13p3p3p2p5l1&npa=1&dma_cps=-&dma=1&tcfd=10001&gdid=dMWZhNz&ecid=1538118372&_eu=EAACAGA&are=1&cid=788972563.1776895092&frm=0&ir=1&pscdl=denied&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&_s=2&tag_exp=0~115938465~115938468~117266401~117512543~118463261&sid=1776895092&sct=1&seg=1&dl=https%3A%2F%2Fwww.kent.ac.uk%2F&dt=Discover%20your%20potential%20-%20University%20of%20Kent&_tu=CA&en=page_view&_et=6&tfd=6304 — 204 — 48 B — 60 ms — h2https://obs.esnbranding.com/monobs.esnbranding.com/mon https://obs.esnbranding.com/mon — 200 — 39 B — 104 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 3250ms · 1274KB · £48/mo
consent.cookiebot.com
Other
Costly
Execution 1638ms
Transfer 203 KB
Monthly Cost £24/mo
Unattributable
Other
Costly
Execution 294ms
Transfer 0 KB
Monthly Cost £4/mo
www.kent.ac.uk
Other
Costly
Execution 263ms
Transfer 27 KB
Monthly Cost £4/mo
www.kent.ac.uk
Other
Costly
Execution 240ms
Transfer 119 KB
Monthly Cost £4/mo
Google Tag Manager
Tag Manager
Optional
Execution 178ms
Transfer 209 KB
Unused 26%
Monthly Cost £3/mo
analytics.tiktok.com
Other
Optional
Execution 128ms
Transfer 122 KB
Unused 51%
Monthly Cost £2/mo
Google Tag Manager
Tag Manager
Optional
Execution 104ms
Transfer 180 KB
Unused 37%
Monthly Cost £2/mo
ob.esnbranding.com
Other
Optional
Execution 99ms
Transfer 45 KB
Monthly Cost £1/mo
Google Tag Manager
Tag Manager
Optional
Execution 71ms
Transfer 144 KB
Unused 44%
Monthly Cost £1/mo
consent.cookiebot.com
Other
Optional
Execution 62ms
Transfer 27 KB
Monthly Cost £1/mo
Google Tag Manager
Tag Manager
Optional
Execution 61ms
Transfer 145 KB
Unused 44%
Monthly Cost £1/mo
www.kent.ac.uk
Other
Optional
Execution 59ms
Transfer 29 KB
Monthly Cost £1/mo
Microsoft Clarity
Session Replay
Optional
Execution 52ms
Transfer 26 KB
Monthly Cost £1/mo

These scripts may cost more than they're worth

  • consent.cookiebot.com adds 1638ms and costs ~£24/month
  • Unattributable adds 294ms and costs ~£4/month
  • www.kent.ac.uk adds 263ms and costs ~£4/month
  • www.kent.ac.uk adds 240ms and costs ~£4/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

consent.cookiebot.com takes 1638ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 294ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.kent.ac.uk takes 263ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.kent.ac.uk takes 240ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

51% of analytics.tiktok.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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