C — https://businessinsider.com

Site Health

Score: 74 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Ecommerce sites average 72

At average

Better than 60% of Ecommerce sites

CMS sites average 73

At average

Better than 49% of CMS sites

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

10 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

No <main> landmark found

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Landmark Structure

360 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fbusinessinsider.com)](https://beavercheck.com/results/bbec09a2-fa84-40d2-bd24-5f7838877e75)

HTML

<a href="https://beavercheck.com/results/bbec09a2-fa84-40d2-bd24-5f7838877e75"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fbusinessinsider.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fbusinessinsider.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 3.2s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.

2 accessibility issues exclude users who rely on assistive technology.

Your LCP is 3.2s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Return on Investment

$600 investment → $1,249/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +2398%

Investment

$600

6h · 5 findings

Monthly returns

$1,249 /mo

~$14,988 / year

Conversions recovered $1,248
Bandwidth savings $0.81

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$600

6.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,510 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
2 advertising/retargeting trackers detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+5 more

Bandwidth Waste

$0.81 /mo

10175.7 MB/mo × 0.080 USD/GB

Optimize transfer: save ~1.0 MB per page load
Saves $0.81/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

Thanks for your feedback!

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.23 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.16 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

6.53 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.018

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.28 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

32.36 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.58 source:map[column:81241 line:2 type:source-location url:https://www.businessinsider.com/scripts/vendors.d03c9333f2796fb8b6a6.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:68.63 source:map[type:text value:[unattributed]]] map[reflowTime:0.622 source:map[column:143040 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604130101/pubads_impl.js?cb=31097849 urlProvider:network]] map[reflowTime:0.58 source:map[column:165380 line:0 type:source-location url:https://www.businessinsider.com/scripts/main.f6eb5c9cd6b4e76438bf.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: Josh Disney

path: 1,HTML,1,BODY,3,SECTION,0,SECTION,1,SECTION,0,SECTION,0,ARTICLE,0,A,0,DIV,0,IMG

selector: article.tout > a.tout-image > div.aspect-ratio > img

snippet: <img src="https://i.insider.com/69e002303c23517615b2f8b1?width=1000&format=jpeg&auto…" srcset="https://i.insider.com/69e002303c23517615b2f8b1?width=400&format=jpeg&auto=…" sizes="(min-width: 1280px) 900px" alt="Josh Disney" decoding="sync">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js	900.0 s	192.0 KiB
cdn.doubleverify.com/dvbm.js	900.0 s	102.1 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.4 KiB
c.amazon-adsystem.com/aax2/apstag.js	3600.0 s	90.8 KiB
/cdnm50QDU6s2lq_RrjTCOPkh-uY/gpt_and_prebid/config.js	1100.0 s	70.2 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
cdn.confiant-integrations.net/UoN9YEYmGSZDADuK_Pua9WU_GTY/video/config.js	1100.0 s	60.4 KiB
sdk.mrf.io/statics/marfeel-sdk.js?id=3378	1800.0 s	58.9 KiB
verticalvideo.businessinsider.com/vs.js?cid=8CU2241SO	300.0 s	47.3 KiB
/signals/config/1988166924554892?v=2.9.298&r=stable&domai...	1200.0 s	44.6 KiB
cdn.sophi.io/assets/demeter/1/stable/1539492444.js	900.0 s	43.0 KiB
cdn.id5-sync.com/api/1.0/esp.js	3600.0 s	34.8 KiB
scripts.atmtd.com/js/prebid_analytics/prebid_analytics.js	120.0 s	25.6 KiB
sdk.mrf.io/statics/0639f9e9af1a7496d5c3.js	3600.0 s	24.0 KiB
b-code.liadm.com/b-01h4.min.js	86400.0 s	45.8 KiB
pub.doubleverify.com/dvtag/23280644/DV673672/pub.js	900.0 s	19.3 KiB
/scripts/bundle/65568.js?sid=e212afbd-8285-4839-a80d-4aa9...	3600.0 s	17.2 KiB
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	14.0 KiB
ml314.com/tag.aspx?153	3600.0 s	12.7 KiB
cdn.speedcurve.com/js/lux.js?id=38383524	3600.0 s	11.3 KiB
/cdn-cgi/challenge-platform/h/g/scripts/jsd/b0a7532ac8ec/...	14400.0 s	12.9 KiB
edge.atmtd.com/pub/mgnt/afihbs.js	0.0 ms	8.6 KiB
eus.rubiconproject.com/usync.js	12830.0 s	11.5 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
/mapper.js?zdid=1380&eventType=map&env=mWeb&cluid=aea0f6d...	21600.0 s	11.6 KiB
s.yimg.com/wi/ytc.js	0.0 ms	7.4 KiB
connectid.analytics.yahoo.com/connectId-gpt.js	3600.0 s	9.0 KiB
static.criteo.net/js/ld/publishertag.ids.js	86400.0 s	14.8 KiB
/data-sales-tag/v1/parent/48a9bcaaa1/script?domain=www.bu...	0.0 ms	4.9 KiB
a.amxrtb.com/js/cframe.js#gdpr=0&gdpr_consent=&cc=SG	14400.0 s	5.1 KiB
cdn.brandmetrics.com/tag/2307d3ae2e9240c98867fcda61fc7d4f/insider.js	3600.0 s	4.3 KiB
sdk.mrf.io/statics/compass-multimedia-sdk.js?version=2258	3600.0 s	4.3 KiB
sb.scorecardresearch.com/internal-cs/default/beacon-and.js	86400.0 s	7.8 KiB
invstatic101.creativecdn.com/encrypted-signals/encrypted-tag-g.js	0.0 ms	2.9 KiB
config.aps.amazon-adsystem.com/configs/3201	3600.0 s	2.3 KiB
pd.sharethis.com/pd/carbon	0.0 ms	1.2 KiB
/pagead/js/r20260414/r20110914/client/qs_click_protection...	1209600.0 s	8.9 KiB
pagead2.googlesyndication.com/pagead/js/r20260414/r20110914/abg_lite_fy2021.js	1209600.0 s	8.4 KiB
ps.eyeota.net/pixel/bounce/?pid=r8hrb20&t=gif	0.0 ms	354 B
/pixel/bounce/?pid=cb2cb90&t=ajs&sid=976&uid=aea0f6da-3e9...	0.0 ms	354 B
/pagead/js/r20260414/r20110914/elements/html/omrhp_fy2021.js	1209600.0 s	3.3 KiB
/c.js?siteid=e212afbd-8285-4839-a80d-4aa911385e1e&toploc=...	0.0 ms	291 B
/collect?v=2&fmt=js&pid=1420146&time=1776295265398&li_ads...	0.0 ms	271 B
match.adsrvr.org/track/cmb/generic?ttd_pid=d0tro1j&ttd_tpi=1	0.0 ms	254 B
/pagead/js/r20260414/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.3 KiB
cdn.indexww.com/ht/htw-pixel.gif?0	86400.0 s	222 B
/AdServer/ImgSync?p=159706&gdpr=1&gdpr_consent=&us_privac...	0.0 ms	69 B
/api/sync?callerId=5&gdpr=1&gdpr_consent=&us_privacy=&red...	0.0 ms	45 B
/imsync.ashx?pi=3660420469677359156&data=eyJwaCI6MTgyNjEs...	0.0 ms	29 B
/imsync.ashx?pi=3660420469677359156&data=eyJwaCI6MTgyNjEs...	0.0 ms	29 B
ml314.com/csync.ashx?fp=7724625262568804630&person_id=3660420469677359156&eid=2	86331.0 s	56 B
/tr/?id=1988166924554892&ev=PageView&dl=https%3A%2F%2Fwww...	0.0 ms	19 B
cdn.doubleverify.com/dvbm.js	900.0 s	0 B
cdn.doubleverify.com/dvbm.js	900.0 s	0 B
cdn.doubleverify.com/dvbm.js	900.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	0 B
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	0 B
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	0 B
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260414/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260414/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
pagead2.googlesyndication.com/pagead/js/r20260414/r20110914/abg_lite_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/client/qs_click_protection...	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/client/qs_click_protection...	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/client/qs_click_protection...	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/elements/html/omrhp_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/elements/html/omrhp_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/elements/html/omrhp_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B
/pagead/js/r20260414/r20110914/client/window_focus_fy2021.js	1209600.0 s	0 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Josh Disney `article.tout > a.tout-image > div.aspect-ratio > img`	i.insider.com/69e002303c23517615b2f8b1?width=1000&format=jpeg&auto=webp	20.0 KiB	16.6 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 752 ms

URL	Time Spent
businessinsider.com/	752 ms
www.businessinsider.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 220 ms 692.8 KiB

URL	Transfer Size	Est Savings
/pagead/managed/js/gpt/m202604130101/pubads_impl.js?cb=31...	187.5 KiB	86.9 KiB
cdn.confiant-integrations.net/gptprebidnative/202603241056/wrap.js	141.5 KiB	74.3 KiB
cdn.confiant-integrations.net/video/202603241056/wrap.js	125.0 KiB	67.5 KiB
www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e64e1	147.9 KiB	61.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-MP6F46L	162.0 KiB	57.9 KiB
www.googletagmanager.com/gtag/js?id=AW-708493099&cx=c&gtm=4e64e1	145.4 KiB	56.0 KiB
businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js	191.5 KiB	43.0 KiB
micro.rubiconproject.com/prebid/dynamic/10306.js	180.3 KiB	42.1 KiB
verticalvideo.businessinsider.com/vs.js?cid=8CU2241SO	47.0 KiB	38.0 KiB
connect.facebook.net/en_US/fbevents.js	96.3 KiB	33.6 KiB
www.businessinsider.com/scripts/main.f6eb5c9cd6b4e76438bf.js	79.4 KiB	33.2 KiB
cdn.id5-sync.com/api/1.0/esp.js	34.4 KiB	30.8 KiB
sdk.mrf.io/statics/marfeel-sdk.js?id=3378	58.6 KiB	24.0 KiB
www.businessinsider.com/scripts/vendors.d03c9333f2796fb8b6a6.js	35.8 KiB	22.3 KiB
sdk.mrf.io/statics/0639f9e9af1a7496d5c3.js	23.5 KiB	21.5 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.businessinsider.com/	32.8 s	300 ms	60 ms
/pagead/managed/js/gpt/m202604130101/pubads_impl.js?cb=31...	3.8 s	3.3 s	95 ms
Unattributable	3.6 s	1.0 s	0.0 ms
www.businessinsider.com/scripts/main.f6eb5c9cd6b4e76438bf.js	1.5 s	1.1 s	43 ms
micro.rubiconproject.com/prebid/dynamic/10306.js	1.2 s	1.1 s	77 ms
cdn.confiant-integrations.net/gptprebidnative/202603241056/wrap.js	958 ms	772 ms	52 ms
cdn.confiant-integrations.net/video/202603241056/wrap.js	746 ms	670 ms	46 ms
www.googletagmanager.com/gtm.js?id=GTM-MP6F46L	728 ms	575 ms	69 ms
sdk.mrf.io/statics/marfeel-sdk.js?id=3378	594 ms	578 ms	1.8 ms
www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e64e1	534 ms	461 ms	67 ms
www.googletagmanager.com/gtag/js?id=AW-708493099&cx=c&gtm=4e64e1	392 ms	334 ms	55 ms
my.businessinsider.com/cdn-cgi/challenge-platform/scripts/jsd/main.js	356 ms	341 ms	3.9 ms
fundingchoicesmessages.google.com/i/4442842?ers=3	345 ms	335 ms	2.8 ms
businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js	345 ms	203 ms	117 ms
/signals/config/1988166924554892?v=2.9.298&r=stable&domai...	313 ms	225 ms	36 ms
c.amazon-adsystem.com/aax2/apstag.js	273 ms	214 ms	47 ms
cdn.sophi.io/assets/demeter/1/stable/1539492444.js	196 ms	173 ms	23 ms
my.businessinsider.com/cross-domain/	196 ms	137 ms	34 ms
www.businessinsider.com/chunks/scripts/14657.17fc26f01ed4db34d9f1.js	179 ms	163 ms	8.7 ms
connect.facebook.net/en_US/fbevents.js	178 ms	131 ms	47 ms
pub.doubleverify.com/dvtag/23280644/DV673672/pub.js	159 ms	119 ms	9.7 ms
/scripts/bundle/65568.js?sid=e212afbd-8285-4839-a80d-4aa9...	134 ms	115 ms	7.9 ms
sb.scorecardresearch.com/cs/9900186/beacon.js	132 ms	101 ms	3.3 ms
static.ads-twitter.com/uwt.js	109 ms	100 ms	6.8 ms
securepubads.g.doubleclick.net/tag/js/gpt.js?network-code=4442842	104 ms	88 ms	15 ms
b-code.liadm.com/b-01h4.min.js	101 ms	77 ms	23 ms
snap.licdn.com/li.lms-analytics/insight.min.js	86 ms	68 ms	12 ms
/cdnm50QDU6s2lq_RrjTCOPkh-uY/gpt_and_prebid/config.js	77 ms	34 ms	43 ms
ml314.com/tag.aspx?153	77 ms	63 ms	5.4 ms
cdn.confiant-integrations.net/UoN9YEYmGSZDADuK_Pua9WU_GTY/video/config.js	76 ms	37 ms	37 ms
ep2.adtrafficquality.google/sodar/sodar2.js	74 ms	63 ms	5.2 ms
scripts.atmtd.com/js/prebid_analytics/prebid_analytics.js	72 ms	50 ms	20 ms
verticalvideo.businessinsider.com/vs.js?cid=8CU2241SO	70 ms	51 ms	17 ms
cdn.speedcurve.com/js/lux.js?id=38383524	68 ms	47 ms	4.3 ms
static.criteo.net/js/ld/publishertag.ids.js	65 ms	59 ms	5.6 ms
connectid.analytics.yahoo.com/connectId-gpt.js	65 ms	55 ms	1.4 ms
/chunks/scripts/components~marquee-client.633201902de1ad6...	64 ms	28 ms	4.6 ms
cdn.id5-sync.com/api/1.0/esp.js	52 ms	29 ms	19 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Other	19.0 s
Script Evaluation	13.8 s
Rendering	12.3 s
Style & Layout	4.5 s
Script Parsing & Compilation	1.2 s
Garbage Collection	287 ms
Parse HTML & CSS	201 ms

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 28.3 KiB

URL	Transfer Size	Est Savings
www.businessinsider.com/styles/v1-landing-page.2d73d4c8151090cac7ce.css	22.1 KiB	17.8 KiB
[data-component-type=post-body-content]>h1,[data-componen...	11.2 KiB	10.5 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js	192.0 KiB
/pagead/managed/js/gpt/m202604130101/pubads_impl.js?cb=31...	187.6 KiB
micro.rubiconproject.com/prebid/dynamic/10306.js	180.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-MP6F46L	162.3 KiB
www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e64e1	147.9 KiB
www.googletagmanager.com/gtag/js?id=AW-708493099&cx=c&gtm=4e64e1	145.5 KiB
cdn.confiant-integrations.net/gptprebidnative/202603241056/wrap.js	141.9 KiB
cdn.confiant-integrations.net/video/202603241056/wrap.js	125.4 KiB
cdn.doubleverify.com/dvbm.js	102.1 KiB
connect.facebook.net/en_US/fbevents.js	96.4 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Render blocking requests

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 128 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 1 animated element found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 270 ms

●Server Backend Latencies 1,240 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 10 ms

●Avoid large layout shifts 9 layout shifts found

○INP breakdown

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
section.grid-container > aside.side-section > div.newsletter > div.newsletter-dynamic `section.grid-container > aside.side-section > div.newsletter > div.newsletter-dynamic`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Here's the severance package Disney is giving to laid-off employees `section.tout-layout > article.tout > div.tout-text > h3.tout-title`

These are opportunities to improve keyboard navigation in your application.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html `html`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Your Briefing `header.masthead > section.bottom-section > div.user-greeting > span.catch-me-up-quickly`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
SharedStorage	my.businessinsider.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.	my.businessinsider.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge	my.businessinsider.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Topics	micro.rubiconproject.com/prebid/dynamic/10306.js line 105, col 84959
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.businessinsider.com/	`Access to XMLHttpRequest at 'https://c.amazon-adsystem.com/cdn/prod/config?src=3201&u=https%3A%2F%2Fwww.businessinsider.com' from origin 'https://www.businessinsider.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
/cdn/prod/config?src=3201&u=https%3A%2F%2Fwww.businessins...	`Failed to load resource: net::ERR_FAILED`
/site/82487?limit=4&id=aea0f6da-3e94-467e-9b39-27ff1b29a5...	`Failed to load resource: net::ERR_NAME_NOT_RESOLVED`
/ups/58813/fed?gpp_sid=-1&v=1&url=https%3A%2F%2Fwww.busin...	`Failed to load resource: the server responded with a status of 400 (Bad Request)`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.businessinsider.com/video	More
www.businessinsider.com/tech	More
www.businessinsider.com/markets	More
www.businessinsider.com/discourse	More
www.businessinsider.com/economy	More
www.businessinsider.com/careers	More
www.businessinsider.com/guides	More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

559 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

787 ms

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

621 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.015

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.57 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.81 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: Josh Disney

path: 1,HTML,1,BODY,3,SECTION,0,SECTION,1,SECTION,0,SECTION,0,ARTICLE,0,A,0,DIV,0,IMG

selector: article.tout > a.tout-image > div.aspect-ratio > img

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js	900.0 s	192.0 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.4 KiB
c.amazon-adsystem.com/aax2/apstag.js	3600.0 s	90.8 KiB
/cdnm50QDU6s2lq_RrjTCOPkh-uY/gpt_and_prebid/config.js	1100.0 s	70.2 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
cdn.confiant-integrations.net/UoN9YEYmGSZDADuK_Pua9WU_GTY/video/config.js	1100.0 s	60.4 KiB
sdk.mrf.io/statics/marfeel-sdk.js?id=3378	1800.0 s	58.9 KiB
verticalvideo.businessinsider.com/vs.js?cid=8CU2241SO	300.0 s	47.3 KiB
/signals/config/1988166924554892?v=2.9.298&r=stable&domai...	1200.0 s	44.6 KiB
cdn.sophi.io/assets/demeter/1/stable/1539492444.js	900.0 s	43.0 KiB
cdn.id5-sync.com/api/1.0/esp.js	3600.0 s	34.8 KiB
scripts.atmtd.com/js/prebid_analytics/prebid_analytics.js	120.0 s	25.7 KiB
sdk.mrf.io/statics/0639f9e9af1a7496d5c3.js	3600.0 s	24.0 KiB
b-code.liadm.com/b-01h4.min.js	86400.0 s	45.8 KiB
pub.doubleverify.com/dvtag/23280644/DV673672/pub.js	900.0 s	19.3 KiB
/scripts/bundle/65568.js?sid=e212afbd-8285-4839-a80d-4aa9...	3600.0 s	17.2 KiB
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	14.0 KiB
ml314.com/tag.aspx?153	3600.0 s	12.7 KiB
/cdn-cgi/challenge-platform/h/g/scripts/jsd/b0a7532ac8ec/...	14400.0 s	13.4 KiB
cdn.speedcurve.com/js/lux.js?id=38383524	3600.0 s	11.3 KiB
edge.atmtd.com/pub/mgnt/afihbs.js	0.0 ms	8.6 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
/mapper.js?zdid=1380&eventType=map&env=mWeb&cluid=6f09989...	21600.0 s	11.6 KiB
s.yimg.com/wi/ytc.js	0.0 ms	7.4 KiB
connectid.analytics.yahoo.com/connectId-gpt.js	3600.0 s	9.0 KiB
eus.rubiconproject.com/usync.js	26549.0 s	11.5 KiB
static.criteo.net/js/ld/publishertag.ids.js	86400.0 s	14.8 KiB
/data-sales-tag/v1/parent/48a9bcaaa1/script?domain=www.bu...	0.0 ms	5.0 KiB
a.amxrtb.com/js/cframe.js#gdpr=0&gdpr_consent=&cc=SG	14400.0 s	5.1 KiB
cdn.brandmetrics.com/tag/2307d3ae2e9240c98867fcda61fc7d4f/insider.js	3600.0 s	4.3 KiB
sdk.mrf.io/statics/compass-multimedia-sdk.js?version=2258	3600.0 s	4.3 KiB
invstatic101.creativecdn.com/encrypted-signals/encrypted-tag-g.js	0.0 ms	2.9 KiB
sb.scorecardresearch.com/internal-cs/default/beacon.js	86400.0 s	6.7 KiB
config.aps.amazon-adsystem.com/configs/3201	3600.0 s	2.3 KiB
pd.sharethis.com/pd/carbon	0.0 ms	1.2 KiB
pagead2.googlesyndication.com/pagead/js/r20260414/r20110914/abg_lite.js	1209600.0 s	10.5 KiB
/pagead/js/r20260414/r20110914/client/qs_click_protection...	1209600.0 s	8.9 KiB
sync.cootlogix.com/api/cookie?partnerId=rubiconut&userId=MO0OE1X7-11-LHEB	0.0 ms	496 B
/pagead/js/r20260414/r20110914/elements/html/omrhp.js	1209600.0 s	4.7 KiB
ps.eyeota.net/pixel/bounce/?pid=r8hrb20&t=gif	0.0 ms	354 B
/pixel/bounce/?pid=cb2cb90&t=ajs&sid=976&uid=6f09989c-fe1...	0.0 ms	354 B
/c.js?siteid=e212afbd-8285-4839-a80d-4aa911385e1e&toploc=...	0.0 ms	299 B
/collect?v=2&fmt=js&pid=1420146&time=1776295351466&li_ads...	0.0 ms	271 B
match.adsrvr.org/track/cmb/generic?ttd_pid=d0tro1j&ttd_tpi=1	0.0 ms	254 B
/track/cmb/generic?ttd_pid=sonobi&ttd_tpi=1&ttd_puid=&gdp...	0.0 ms	254 B
/track/cmb/generic?ttd_pid=sirnsvg&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	254 B
/pagead/js/r20260414/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.3 KiB
creativecdn.com/cm-notify?pi=sonobi&tc=1	0.0 ms	124 B
cdn.indexww.com/ht/htw-pixel.gif?0	86400.0 s	222 B
/AdServer/ImgSync?p=166397&gdpr=0&gdpr_consent=&us_privac...	0.0 ms	40 B
/AdServer/ImgSync?p=160318&gdpr=&gdpr_consent=&pu=https%3...	0.0 ms	40 B
ml314.com/csync.ashx?fp=1091342663744275357&person_id=3660420492762808402&eid=2	86379.0 s	56 B
/tr/?id=1988166924554892&ev=PageView&dl=https%3A%2F%2Fwww...	0.0 ms	19 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Bryan Johnson speaking at Business Insider event `article.tout > a.tout-image > div.lazy-holder > img.lazy-image`	/simgad/1718768457543532452?sqp=uqWu0g0HCFoQ2AVAZA&rs=AOg...	49.4 KiB	38.7 KiB
Sydney Sweeney stars in the new American Eagle campaign, "Syd for Short." `article.tout > a.tout-image > div.lazy-holder > img.lazy-image`	i.insider.com/69dfe6a0557731f181e95100?width=500&format=jpeg&auto=webp	13.3 KiB	4.4 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 201 ms

URL	Time Spent
businessinsider.com/	201 ms
www.businessinsider.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.businessinsider.com/	1.3 s	86 ms	15 ms
Unattributable	577 ms	162 ms	0.0 ms
/pagead/managed/js/gpt/m202604100101/pubads_impl.js	469 ms	401 ms	20 ms
www.businessinsider.com/scripts/main.f6eb5c9cd6b4e76438bf.js	260 ms	142 ms	14 ms
micro.rubiconproject.com/prebid/dynamic/10306.js	259 ms	232 ms	22 ms
cdn.confiant-integrations.net/video/202603241056/wrap.js	199 ms	153 ms	39 ms
www.googletagmanager.com/gtm.js?id=GTM-MP6F46L	174 ms	141 ms	18 ms
cdn.confiant-integrations.net/gptprebidnative/202603241056/wrap.js	135 ms	120 ms	13 ms
sdk.mrf.io/statics/marfeel-sdk.js?id=3378	133 ms	126 ms	2.6 ms
www.googletagmanager.com/gtag/js?id=AW-708493099&cx=c&gtm=4e64e1	118 ms	91 ms	18 ms
www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e64e1	95 ms	80 ms	14 ms
/signals/config/1988166924554892?v=2.9.298&r=stable&domai...	94 ms	83 ms	10 ms
my.businessinsider.com/cdn-cgi/challenge-platform/scripts/jsd/main.js	92 ms	88 ms	1.0 ms
fundingchoicesmessages.google.com/i/4442842?ers=3	90 ms	87 ms	0.8 ms
businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js	86 ms	52 ms	29 ms
c.amazon-adsystem.com/aax2/apstag.js	67 ms	50 ms	12 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.5 s
Other	1.1 s
Rendering	433 ms
Script Parsing & Compilation	320 ms
Style & Layout	287 ms
Garbage Collection	52 ms
Parse HTML & CSS	51 ms

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 26.5 KiB

URL	Transfer Size	Est Savings
www.businessinsider.com/styles/v1-landing-page.2d73d4c8151090cac7ce.css	22.1 KiB	16.2 KiB
[data-component-type=post-body-content]>h1,[data-componen...	11.1 KiB	10.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 733.6 KiB

URL	Transfer Size	Est Savings
/pagead/managed/js/gpt/m202604100101/pubads_impl.js	186.4 KiB	85.5 KiB
cdn.confiant-integrations.net/gptprebidnative/202603241056/wrap.js	141.5 KiB	76.9 KiB
cdn.confiant-integrations.net/video/202603241056/wrap.js	125.0 KiB	67.5 KiB
www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e64e1	147.9 KiB	61.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-MP6F46L	162.0 KiB	57.9 KiB
www.googletagmanager.com/gtag/js?id=AW-708493099&cx=c&gtm=4e64e1	145.4 KiB	56.0 KiB
micro.rubiconproject.com/prebid/dynamic/10306.js	180.1 KiB	43.1 KiB
businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js	191.5 KiB	43.0 KiB
verticalvideo.businessinsider.com/vs.js?cid=8CU2241SO	47.0 KiB	38.0 KiB
c.amazon-adsystem.com/aax2/apstag.js	90.4 KiB	36.9 KiB
www.businessinsider.com/scripts/main.f6eb5c9cd6b4e76438bf.js	79.4 KiB	34.6 KiB
connect.facebook.net/en_US/fbevents.js	96.3 KiB	33.9 KiB
cdn.id5-sync.com/api/1.0/esp.js	34.4 KiB	30.8 KiB
sdk.mrf.io/statics/marfeel-sdk.js?id=3378	58.6 KiB	24.0 KiB
www.businessinsider.com/scripts/vendors.d03c9333f2796fb8b6a6.js	35.8 KiB	22.3 KiB
sdk.mrf.io/statics/0639f9e9af1a7496d5c3.js	23.5 KiB	21.5 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js	192.0 KiB
/pagead/managed/js/gpt/m202604100101/pubads_impl.js	186.4 KiB
micro.rubiconproject.com/prebid/dynamic/10306.js	180.4 KiB
www.googletagmanager.com/gtm.js?id=GTM-MP6F46L	162.3 KiB
www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e64e1	147.9 KiB
www.googletagmanager.com/gtag/js?id=AW-708493099&cx=c&gtm=4e64e1	145.5 KiB
cdn.confiant-integrations.net/gptprebidnative/202603241056/wrap.js	141.8 KiB
cdn.confiant-integrations.net/video/202603241056/wrap.js	125.4 KiB
connect.facebook.net/en_US/fbevents.js	96.4 KiB
c.amazon-adsystem.com/aax2/apstag.js	90.8 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●Modern HTTP

●Render blocking requests

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 85 user timings

●Avoid long main-thread tasks 12 long tasks found

●Avoid non-composited animations 2 animated elements found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 270 ms

●Server Backend Latencies 1,250 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 10 ms

●Avoid large layout shifts 7 layout shifts found

○INP breakdown

Accessibility

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
section.grid-container > aside.side-section > div.newsletter > div.newsletter-dynamic `section.grid-container > aside.side-section > div.newsletter > div.newsletter-dynamic`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Here's the severance package Disney is giving to laid-off employees `section.tout-layout > article.tout > div.tout-text > h3.tout-title`

These are opportunities to improve keyboard navigation in your application.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html `html`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Your Briefing `header.masthead > section.bottom-section > div.user-greeting > span.catch-me-up-quickly`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
SharedStorage	my.businessinsider.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.	my.businessinsider.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge	my.businessinsider.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769
Topics	micro.rubiconproject.com/prebid/dynamic/10306.js line 105, col 84959

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.businessinsider.com/	`Access to XMLHttpRequest at 'https://c.amazon-adsystem.com/cdn/prod/config?src=3201&u=https%3A%2F%2Fwww.businessinsider.com' from origin 'https://www.businessinsider.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
/cdn/prod/config?src=3201&u=https%3A%2F%2Fwww.businessins...	`Failed to load resource: net::ERR_FAILED`
/site/82487?limit=4&id=6f09989c-fe18-4749-8d8a-bb33bef15e...	`Failed to load resource: net::ERR_NAME_NOT_RESOLVED`
/ups/58813/fed?gpp_sid=-1&v=1&url=https%3A%2F%2Fwww.busin...	`Failed to load resource: the server responded with a status of 400 (Bad Request)`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

100

SEO

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://businessinsider.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Navigation

Best practices

Best Practices

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Navigation

Best practices

Best Practices

General

SEO

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