Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11

og:title is long (69 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 69 chars Expected: 25–60 chars

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 69 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

businessinsider.com

Business Insider - Latest News in Tech, Markets, Economy & Innovation

Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

BUSINESSINSIDER.COM

Business Insider - Latest News in Tech, Markets, Economy & Innovation

Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

Preview quality · Facebook A+ · 95/100

Title will be truncated (69 chars / 60 max)

og:title — Business Insider - Latest News in Tech, Markets, Economy & Innovation
og:description — Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovat...
og:image — https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11
og:type — website
og:url — https://www.businessinsider.com
og:site_name — Business Insider

Title will be truncated on Facebook (69 chars, max 60)
→ Shorten og:title to ≤60 characters

Business Insider - Latest News in Tech, Markets, Economy & Innovation

businessinsider.com

Preview quality · LinkedIn A+ · 100/100

og:title — Business Insider - Latest News in Tech, Markets, Economy & Innovation
og:description — Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovat...
og:image — https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11

businessinsider.com

Business Insider - Latest News in Tech, Markets, Economy & Innovation

Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

Preview quality · Slack A+ · 100/100

og:title — Business Insider - Latest News in Tech, Markets, Economy & Innovation
og:description — Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovat...
og:image — https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

2 JSON-LD block(s) found — some improvements recommended.

REVIEW

2 JSON-LD block(s) found — some improvements recommended.

Missing or invalid @context in block #2

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://schema.org/ Expected: https://schema.org

Custom type "CollectionPage" — unable to validate specific properties

2 JSON-LD blocks found

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : CollectionPage

8 properties Valid

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  "@type": "CollectionPage",
  "url": "https://www.businessinsider.com",
  "description": "Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.",
  "name": "Business Insider - Latest News in Tech, Markets, Economy & Innovation",
  "image": "https://www.businessinsider.com/public/assets/logos/structured-data.png",
  "mainEntity": {
    "@context": "http://schema.org",
    "@type": "ItemList",
    "itemListElement": [
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        "position": 1
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        "url": "https://www.businessinsider.com/sydney-sweeney-american-eagle-jeans-ad-pr-analysis-2026-4",
        "position": 2
      },
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        "url": "https://www.businessinsider.com/jimmy-pitaro-memo-to-espn-staff-latest-disney-layoffs-2026-4",
        "position": 3
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        "url": "https://www.businessinsider.com/longevity-enthusiast-bryan-johnson-shares-test-biological-age-long-play-2026-4",
        "position": 4
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        "url": "https://www.businessinsider.com/live-nation-ticketmaster-verdict-antitrust-trial-illegal-monopoly-2026-4",
        "position": 5
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        "position": 6
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        "position": 7
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        "position": 9
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        "position": 15
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        "position": 47
      },
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        "position": 48
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        "position": 49
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        "position": 50
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        "position": 51
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        "position": 52
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        "position": 53
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        "position": 54
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        "position": 55
      },
      {
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        "position": 56
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        "position": 57
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        "position": 58
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        "position": 59
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        "position": 60
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        "@type": "ListItem",
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        "position": 61
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        "position": 62
      },
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/mohamed-el-erian-global-economic-outlook-imf-iran-war-inflation-2026-4",
        "position": 63
      },
      {
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        "url": "https://www.businessinsider.com/bereal-targets-us-creators-to-boost-app-engagement-2026-4",
        "position": 64
      },
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/snap-layoffs-ai-read-memo-snapchat-2026-4",
        "position": 65
      },
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/backstage-with-bryan-johnson-at-the-long-play-2026-4",
        "position": 66
      }
    ],
    "numberOfItems": 66
  },
  "publisher": {
    "@context": "http://schema.org",
    "@type": "NewsMediaOrganization",
    "name": "Business Insider",
    "url": "www.businessinsider.com",
    "founder": {
      "@type": "Person",
      "name": "Henry Blodget"
    },
    "foundingDate": "2007",
    "ethicsPolicy": "https://www.businessinsider.com/code-of-ethics",
    "masthead": "https://www.businessinsider.com/masthead",
    "contactPoint": "https://www.businessinsider.com/contact",
    "award": "https://www.businessinsider.com/awards",
    "sameAs": [
      "https://www.instagram.com/businessinsider",
      "https://www.x.com/businessinsider",
      "https://www.facebook.com/businessinsider",
      "https://www.linkedin.com/company/businessinsider",
      "https://www.youtube.com/@BusinessInsider",
      "https://en.wikipedia.org/wiki/Business_Insider",
      "https://www.wikidata.org/wiki/Q286707"
    ],
    "alternateName": [
      "BI",
      "Insider",
      "Insider Inc."
    ],
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.businessinsider.com/public/assets/logos/structured-data.png"
    },
    "brand": {
      "@type": "Brand",
      "name": "Business Insider",
      "logo": "https://www.businessinsider.com/public/assets/logos/structured-data.png"
    },
    "parentOrganization": {
      "@type": "Organization",
      "name": "Axel Springer"
    },
    "subOrganization": {
      "@type": "NewsMediaOrganization",
      "name": "Markets Insider",
      "url": "https://markets.businessinsider.com",
      "logo": {
        "@type": "ImageObject",
        "url": "https://markets.businessinsider.com/Content/dist/images/markets-insider-logo.svg",
        "width": 93,
        "height": 30
      }
    }
  }
}

Block 2 : WebSite

6 properties Valid

Missing or invalid @context

{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "url": "https://www.businessinsider.com",
  "name": "Business Insider - Latest News in Tech, Markets, Economy & Innovation",
  "description": "Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.businessinsider.com/answers#{search_term_string}",
    "query-input": "required name=search_term_string"
  }
}

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

58/100

Site name appears as

Page title	Business Insider
og:site_name	Business Insider
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: twitter:site, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 199 healthy 1 redirects

Redirects (1)

URL	Destination	Found in	Hops
https://sb.scorecardresearch.com/cs/9900...	https://sb.scorecardresearch.com/cs/9900...	`<script>`	0

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://sdk.mrf.io/statics/marfeel-sdk.es5.js?id=3378 <script>

200 https://sdk.mrf.io/statics/marfeel-sdk.js?id=3378 <script>

200 https://ml314.com/tag.aspx?153 <script>

200 https://vi.ml314.com/get?eid=50096&tk=8PHo1fmxaUWZY0JmljRcRG... <script>

200 https://c.amazon-adsystem.com/aax2/apstag.js <script>

200 https://feeds.businessinsider.com/custom/all <link>

200 https://www.businessinsider.com/ <link>

200 https://businessinsider.com/public/assets/BI/US/favicons/app... <link>

200 https://businessinsider.com/public/assets/BI/US/favicons/fav... <link>

200 https://businessinsider.com/public/assets/BI/US/favicons/sit... <link>

200 https://businessinsider.com/public/assets/BI/US/favicons/saf... <link>

200 https://businessinsider.com/public/assets/BI/US/favicons/fav... <link>

200 https://cdn.speedcurve.com/js/lux.js?id=38383524 <script>

200 https://businessinsider.com/styles/fonts-async.87dc6399b0355... <link>

200 https://businessinsider.com/styles/v1-landing-page.2d73d4c81... <link>

200 https://businessinsider.com/scripts/utilities.4072abdb7be16d... <script>

200 https://businessinsider.com/scripts/vendors.d03c9333f2796fb8... <script>

200 https://businessinsider.com/scripts/main.f6eb5c9cd6b4e76438b... <script>

200 https://businessinsider.com/chunks/scripts/44304.8134de05aff... <script>

200 https://businessinsider.com/chunks/scripts/subscription.39ec... <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js?network... <script>

200 https://micro.rubiconproject.com/prebid/dynamic/10306.js <script>

200 https://businessinsider.edge.permutive.app/3aba5292-ba75-422... <script>

200 https://cdn.confiant-integrations.net/cdnm50QDU6s2lq_RrjTCOP... <script>

200 https://pub.doubleverify.com/dvtag/23280644/DV673672/pub.js <script>

200 https://b-code.liadm.com/b-01h4.min.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MP6F46L <script>

200 https://verticalvideo.businessinsider.com/vs.js?cid=8CU2241S... <script>

200 https://businessinsider.com/ <a>

200 https://www.businessinsider.com/subscription <a>

200 https://www.businessinsider.com/subscription/newsletter <a>

200 https://businessinsider.com/business <a>

200 https://businessinsider.com/strategy <a>

200 https://businessinsider.com/economy <a>

200 https://businessinsider.com/finance <a>

200 https://businessinsider.com/retail <a>

200 https://businessinsider.com/advertising <a>

200 https://businessinsider.com/careers <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.