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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
65
GRADE
D
FIX
4
REVIEW
3
PASS
6
INFO
0
Checks
13
6 PASS 3 REVIEW 4 FIX
D
Landmark Structure
Action
16 landmarks
FIX
16 landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Info::
3 <nav> landmark(s) found
Warning::
3 of 3 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header NAV MAIN (missing!) ASIDE CONTENTINFO footer

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more ▾

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more ▾

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more ▾

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

D
Dark Mode Support
Action
Theme color only
FIX
Theme color only
Info::
Theme-color present but no dark variant
A theme-color is set but no dark-specific variant was found. The browser toolbar may not adapt for dark mode users.
Got: #fff
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModePartial Dark Mode
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
3 navigation landmark(s) detected
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation 3 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
C
404 Error Page
Action
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
404 Page Quality ✓ Custom 404 Page
Status Code HTTP 404 ✓Page Title Not Found - Business Insider ✓Custom Styling ✓Navigation ✗Homepage Link ✗Search Form ✗
B
Web Manifest
Valid manifest
REVIEW
Valid manifest
Info::
Name present: Business Insider
Info::
192x192 icon present
Info::
512x512 icon present
Info::
Display mode: standalone
PWA Install Criteria Not Installable
Name Business Insider ✓192×192 icon ✓512×512 icon ✓Start URL ✗Display Mode standalone ✓
Name Business Insider Display Mode standalone Theme Color #002aff Background Color #002aff Icons 2 icon(s)
A
Heading Hierarchy
76 headings, 1 skip(s)
PASS
76 headings, 1 skip(s)
Info::
Single H1 present
Warning::
Heading level skipped: H1 → H3 (missing H2)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
  • H1 Business Insider - Top Stories
  • H3 Here's the severance package Disney is giving to laid-off employees skipped
  • H3 Sydney Sweeney's new American Eagle ad addresses last year's controversy in the most Sydney Sweeney way
  • H3 Read the memo ESPN Chairman Jimmy Pitaro sent staff about the Disney layoffs
  • H3 Bryan Johnson says this simple test can help you figure out your biological age
  • H3 The digital trail of the 20-year-old accused of targeting OpenAI CEO Sam Altman
  • H3 SantaCon boss accused of turning a charity bar crawl into his own cash stash
  • H3 I forgot a form on my tax returns. It was the beginning of a nightmare.
  • H3 Elon Musk's xAI plans to supply AI computing power to coding startup Cursor
  • H3 Live Nation illegally monopolized the ticket industry, federal jury finds
  • H3 I was scammed out of $300,000. Two years later, I'm rebuilding my life.
  • H3 Allbirds stock surged more than 875% on pivot from sneakers to AI
  • H3 Axiom Math's Carina Hong weighs in on the AI talent wars and the advantage of working at a neolab
  • H2 Featured
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Most popular
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H2 Great reads
  • H3 I lost 35 pounds without giving up dessert. Having this dietitian-approved snack before bed helps me satisfy my sweet tooth.
  • H3 I regret signing my kids up for so many activities when they were younger
  • H3 I found out I didn't get a job from a Facebook post. I told the employer it was wrong not to tell me directly.
  • H3 I tested button-up tops from Banana Republic, Gap, and Old Navy. My favorite was durable and budget-friendly.
  • H3 I started keeping a list of activities to get myself off my phone. My days are more satisfying, and my screen time is down.
  • H3 I live with my partner, but book a hotel room for just myself several times a year. It's one of my favorite traditions.
  • H3 American, Delta, and United are in a business-class race for premium flyers. See how their newest suites compare.
  • H3 I'm 87 and work out regularly. I feel as fit as I did 40 years ago.
  • H2 Videos
  • H2 Tech
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Markets
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Discourse
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Economy
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Careers
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Reviews
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

A+
Alt Text Quality
All 73 images OK
PASS
All 73 images OK
Info::
45 decorative image(s) correctly marked
Info::
28 image(s) with good alt text
73 images 28 good alt text 45 decorative
All images have appropriate alt text.
A
Form Accessibility
1 of 1 controls have issues
PASS
1 of 1 controls have issues
Warning::
1 control(s) rely on placeholder only
Placeholder text disappears on focus and is not a reliable label.
Got: <input type="text">
1 controls
0 labeled
1 placeholder only
0 unlabeled
ControlTypeLabelMethod
inputtext(Search Business Insider)placeholder only

Placeholder text disappears on focus and is not a reliable label.

<input type="text">

Why this matters

Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.

Learn more ▾

Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).

Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman

A
Favicon & Branding
16 icon(s) detected
PASS
16 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
SVG favicon detected — scales perfectly to any size
Info::
Multiple icon sizes detected
✓ favicon.ico Present
✓ PNG Icons Present
✓ Apple Touch Present
✓ SVG Favicon Present
✓ Manifest Icons Present
✓ Multiple Sizes Present
A+
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Business Insider - T…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Featured21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Most popular21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Great reads21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Videos21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Tech21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Markets21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Discourse21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Economy21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Careers21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Reviews21.00:13.0:1
#000000
#FFFFFF
Pass
title Business Insider - L…20.12:14.5:1
#000000
#FAFAFA
Pass
a Subscribe20.12:14.5:1
#000000
#FAFAFA
Pass
a Newsletters20.12:14.5:1
#000000
#FAFAFA
Pass
a Business20.12:14.5:1
#000000
#FAFAFA
Pass
a Strategy21.00:14.5:1
#000000
#FFFFFF
Pass
a Economy21.00:14.5:1
#000000
#FFFFFF
Pass
a Finance21.00:14.5:1
#000000
#FFFFFF
Pass
a Retail21.00:14.5:1
#000000
#FFFFFF
Pass
a Advertising21.00:14.5:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A
Lighthouse Accessibility Audits
Score 92/100 — 4 failing, 26 passed
PASS
92

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
section.grid-container > aside.side-section > div.newsletter > div.newsletter-dynamic section.grid-container > aside.side-section > div.newsletter > div.newsletter-dynamic

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Here's the severance package Disney is giving to laid-off employees section.tout-layout > article.tout > div.tout-text > h3.tout-title

These are opportunities to improve keyboard navigation in your application.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Your Briefing header.masthead > section.bottom-section > div.user-greeting > span.catch-me-up-quickly
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<frame>` or `<iframe>` elements have a title
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Deprecated ARIA roles were not used
●Identical links have the same purpose.
○`[accesskey]` values are unique
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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