Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

32/100

Site name appears as

Page title	California's College Town
og:site_name	—
twitter:site	@ucdavis
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 197 healthy, 3 broken

REVIEW

200 links checked, 197 healthy, 3 broken

197 of 200 links are healthy

Broken link: https://www.googletagmanager.com/gtag/js?id=G-VQVT8DRBRY&...

Found in <script src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.googletagmanager.com/gtag/js?id=G-F3PH20W7QS&...

Found in <script src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://ucdavis.edu/sites/default/files/media/documents/u...

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

200 total 197 healthy 3 broken

Broken Links (9)

Status	URL	Found in	Error
404	https://www.googletagmanager.com/gtag/js?id=G-VQVT...	`<script>`	Not Found
404	https://www.googletagmanager.com/gtag/js?id=G-F3PH...	`<script>`	Not Found
404	https://ucdavis.edu/sites/default/files/media/docu...	`<a>`	Not Found
403	https://giving.ucdavis.edu/?utm_source=ucdhome&utm...	`<a>`	Forbidden
403	http://ucdavisstores.com/	`<a>`	Forbidden
403	http://www.alumni.ucdavis.edu/	`<a>`	Forbidden
403	https://shcs.ucdavis.edu/	`<a>`	Forbidden
403	https://sisweb.ucdavis.edu/	`<a>`	Forbidden
403	https://campusready.ucdavis.edu/students-and-famil...	`<a>`	Forbidden

200 https://www.googletagmanager.com/gtag/js?id=G-1THQTW46YF&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-XJ9SKW94MM&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-3F5L6WYJ4W&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-0WNSFZE492&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-K4N8X8M <script>

200 https://www.googletagmanager.com/gtag/js?id=G-2N9JP0W2PC <script>

200 https://www.ucdavis.edu/ <link>

200 https://cdn.skypack.dev/pin/lit@v2.8.0-9B4FFMS8d9jdh6qTTh3o/... <link>

200 https://ucdavis.edu/profiles/sitefarm/themes/sitefarm_one/di... <link>

200 https://campusfont.ucdavis.edu/proxima-nova/proximanova_bold... <link>

200 https://campusfont.ucdavis.edu/proxima-nova/proximanova_regu... <link>

200 https://campusfont.ucdavis.edu/proxima-nova/proximanova_extr... <link>

200 https://use.fontawesome.com/releases/v6.7.2/webfonts/fa-soli... <link>

200 https://ucdavis.edu/sites/default/files/ucd-favicon5_0.png <link>

200 https://ucdavis.edu/sites/default/files/google_tag/home_site... <script>

200 https://ucdavis.edu/sites/default/files/css/css_vZrGZm6bR8kC... <link>

200 https://ucdavis.edu/sites/default/files/css/css_ljVg4c_RwY6b... <link>

200 https://use.fontawesome.com/releases/v6.7.2/css/all.css <link>

200 https://ucdavis.edu/sites/default/files/css/css_NzkM4GbhhET5... <link>

200 https://ucdavis.edu/profiles/sitefarm/themes/sitefarm_one/di... <script>

200 https://static.hotjar.com/c/hotjar-653936.js?sv=6 <script>

200 https://ucdavis.edu/ <a>

200 https://ucdavis.edu/profiles/sitefarm/themes/sitefarm_one/im... <img>

200 http://my.ucdavis.edu/ <a>

200 https://myadmissions.ucdavis.edu/ <a>

200 https://www.ucdavis.edu/commencement <a>

200 https://catalog.ucdavis.edu/ <a>

200 https://canvas.ucdavis.edu/ <a>

200 https://www.ucdavis.edu/campus-life/things-to-do/calendar/ac... <a>

200 http://www.ucdavisaggies.com/ <a>

200 https://www.ucdavis.edu/jobs/ <a>

200 https://www.ucdavis.edu/admissions/apply/ <a>

200 https://www.ucdavis.edu/visit/ <a>

200 https://www.ucdavis.edu/campus-life/things-to-do/calendar <a>

200 http://campusmap.ucdavis.edu/ <a>

200 https://www.ucdavis.edu/emergency/ <a>

200 https://directory.ucdavis.edu <a>

200 https://studentparents.ucdavis.edu/ <a>

200 https://ucdavis.edu/about <a>

200 https://ucdavis.edu/about/administration <a>

200 https://ucdavis.edu/about/administration/initiatives <a>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is short (8 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 8 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

ucdavis.edu

UC Davis

UC Davis innovates to address the world’s most challenging problems and educates tomorrow’s leaders.

Preview quality · Twitter/X C · 65/100

twitter:card — summary_large_image
twitter:title — UC Davis
twitter:description — UC Davis innovates to address the world’s most challenging problems and educates tomorrow’s leaders.
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

UCDAVIS.EDU

UC Davis

UC Davis innovates to address the world’s most challenging problems and educates tomorrow’s leaders.

Preview quality · Facebook D · 50/100

og:title — UC Davis
og:description — UC Davis innovates to address the world’s most challenging problems and educates tomorrow’s leaders.
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://www.ucdavis.edu/home
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

UC Davis

ucdavis.edu

Preview quality · LinkedIn C · 65/100

og:title — UC Davis
og:description — UC Davis innovates to address the world’s most challenging problems and educates tomorrow’s leaders.
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

ucdavis.edu

UC Davis

UC Davis innovates to address the world’s most challenging problems and educates tomorrow’s leaders.

Preview quality · Slack B · 80/100

og:title — UC Davis
og:description — UC Davis innovates to address the world’s most challenging problems and educates tomorrow’s leaders.
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 65/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.