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https://brandwatch.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.brandwatch.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://brandwatch.com Canonical https://www.brandwatch.com Match Self-referencing (correct)
A
Meta Tags
Title: 11 chars
PASS
Title: 11 chars
Info::
Page title is set
Got: Filter Icon
Warning::
Title is only 11 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Filter Icon"

11 characters Too short
Title: Filter Icon
H1: The most intelligent social suite
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1566 words, Difficult
PASS
1566 words, Difficult
Info::
Page has 1566 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
1566 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

1% text 99% HTML

10 KB / 674 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
60 images, 33 descriptive filenames
PASS
60 images, 33 descriptive filenames
Info::
27 image(s) have hash/generic filenames
Info::
50 image(s) missing alt text — see Accessibility tab
33 descriptive
0 hash-based
27 generic
60 total
FilenameQualityAltIssues
closeicon.svgdescriptive✗1
slide_one.pngdescriptive✗1
slide_two.pngdescriptive✗1
slide_three.pngdescriptive✗1
slide_four.pngdescriptive✗1
brandwatch-bcr-new-1024x0.pngdescriptive✗1
brandwatch-smm-new-1024x0.pngdescriptive✗1
brandwatch-influence-new-1024x0.pngdescriptive✗1
.generic✗2
.generic✗2
conduct-deep-research--mobile-1024x0.pngdescriptive✗1
.generic✗2
.generic✗2
.generic✗2
monitor-your-brand--mobile-1024x0.pngdescriptive✗1
.generic✗2
.generic✗2
create-winning-content--mobile-1024x0.pngdescriptive✗1
.generic✗2
engage-with-consumers-2-updated.svgdescriptive✗1
engage-with-consumers--mobile-1024x0.pngdescriptive✗1
.generic✗2
.generic✗2
conduct-deep-research--mobile-1024x0.pngdescriptive✗1
.generic✗2
.generic✗2
.generic✗2
monitor-your-brand--mobile-1024x0.pngdescriptive✗1
.generic✗2
.generic✗2
create-winning-content--mobile-1024x0.pngdescriptive✗1
.generic✗2
engage-with-consumers-2-updated.svgdescriptive✗1
engage-with-consumers--mobile-1024x0.pngdescriptive✗1
.generic✗2
.generic✗2
.generic✗2
.generic✗2
.generic✗2
.generic✗2
virgin-logo--dot.svgdescriptive✗1
.generic✗2
oneplus-logo--dot.svgdescriptive✗1
.generic✗2
metia-logo--dot.svgdescriptive✗1
.generic✗2
bimbo-logo--dot.svgdescriptive✗1
social-proof-logo-1-scaled-1024x0.pngdescriptive✗1
.generic✗2
837595529 generic✗2
Current: 837595529
Suggested: 837595529.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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