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Audit Complete

Results for https://criteo.com

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Spain Spain · Madrid Completed: Apr 16, 2026 17:04 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C72

Site Health

Score: 72 / 100

Based on 8 categories, 0 sections

Room to improve — your 10.1s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WordPress sites average 74
At average
Better than 20% of WordPress sites See full WordPress benchmark →
Apple sites average 73
At average
Better than 26% of Apple sites See full Apple benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
3

Page weighs 16.5 MB (9.4 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
4

1 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility
5

1 image-in-link without alt text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Alt Text Quality
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
BeaverCheck badge
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<a href="https://beavercheck.com/results/c5d10f57-93de-4e61-a85e-004495a99cf2"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fcriteo.com" alt="BeaverCheck Score"></a>
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This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 10.1s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.
Your LCP is 10.1s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

4 critical 6 warning

10 barrier(s) likely increasing bounce by ~36%.

Speed (2)

Page takes 10.1s to load

+12% bounce

Users abandon at ~3s — you're 7.6s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 3.1s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (3)

Mixed content on HTTPS page

+8% bounce

Browsers block insecure subresources — broken images, missing scripts, warning badge

Fix: Change http:// URLs inside the page to https:// (or protocol-relative)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

1 form field(s) without a label

+2% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (3)

54 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

46 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$600 investment → $5,416/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +10731%

Investment

$600

6h · 5 findings

Monthly returns

$5,416 /mo

~$64,986 / year

  • Conversions recovered $5,413
  • Bandwidth savings $2.38

Regulatory risk avoided

USD 157,500

if kept compliant

  • ADA Title III USD 150,000
  • CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$600

6.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins
$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,127 / month at risk

~$157,529 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • 1 advertising/retargeting trackers detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • No <main> landmark found
    ADA Title III: USD 25,000 – USD 150,000
  • 7 of 8 <nav> elements are unlabeled
    ADA Title III: USD 25,000 – USD 150,000

+5 more

Bandwidth Waste

$2.38 /mo

29714.2 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~3.0 MB per page load
    Saves $2.38/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

27
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
70
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
92
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
77
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.74 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

10.09 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.08 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

10.20 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

26.29 s

Detailed Report

Audit breakdown by category with detailed findings.

27

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:42.389 source:map[type:text value:[unattributed]]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG
nodeLabel: body.home > div#page-modular > section#sID-0 > img.hero-bg-grid
path: 1,HTML,1,BODY,7,DIV,1,SECTION,0,IMG
selector: body.home > div#page-modular > section#sID-0 > img.hero-bg-grid
snippet: <img src="https://www.criteo.com/wp-content/uploads/2025/03/Homepage-Hero-bg.png" class="hero-bg-grid">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div.row > div.quote-wrapper > div.quote_author > img.mr-st-6 div.row > div.quote-wrapper > div.quote_author > img.mr-st-6
www.criteo.com/wp-content/uploads/2025/03/Adele-Nasr-Headshot.jpg76.9 KiB76.0 KiB
div.content-box-wrapp > div.content-box > div.tab-content-image > img div.content-box-wrapp > div.content-box > div.tab-content-image > img
www.criteo.com/wp-content/uploads/2025/03/hp-bento-advertisers-retail-media.png58.1 KiB47.0 KiB
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2026/02/Wine-Country-Logo-250.png15.6 KiB13.1 KiB
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/01/Represent_Black.png6.6 KiB6.4 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 759 ms
URLTime Spent
criteo.com/759 ms
www.criteo.com/0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Other12.6 s
Script Evaluation5.9 s
Style & Layout1.2 s
Rendering809 ms
Script Parsing & Compilation623 ms
Parse HTML & CSS201 ms
Garbage Collection122 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 15.9 KiB
URLTransfer SizeEst Savings
www.criteo.com/wp-content/themes/criteo2017/js/select2.min.js45.2 KiB15.9 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
div.content-box-wrapp > div.content-box > div.tab-content-image > img div.content-box-wrapp > div.content-box > div.tab-content-image > img
www.criteo.com/wp-content/uploads/2025/03/hp-bento-advertisers-retail-media.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/01/Represent_Black.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/01/Represent_Black.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/01/Represent_Black.png
div.content-box-wrapp > div.content-box > div.tab-content-image > img div.content-box-wrapp > div.content-box > div.tab-content-image > img
www.criteo.com/wp-content/uploads/2025/03/hp-bento-performance-media-4.svg
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2026/02/Wine-Country-Logo-250.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2026/02/Wine-Country-Logo-250.png
div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image
www.criteo.com/wp-content/uploads/2025/03/Group-1000004380.svg
div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image
www.criteo.com/wp-content/uploads/2025/03/Frame-1000004615.svg
div.row > div.col-12 > a > img div.row > div.col-12 > a > img
tree-nation.com/images/tracking/label-co2-website-white-en.png
div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image
www.criteo.com/wp-content/uploads/2025/03/Group-1000004326.svg
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/05/Patch-Media-ss-logo.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/05/Patch-Media-ss-logo.png
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/09/WPP-Media_Wordmark_White.svg
div.content-box-wrapp > div.content-box > div.tab-content-logo > img div.content-box-wrapp > div.content-box > div.tab-content-logo > img
www.criteo.com/wp-content/uploads/2025/03/ysl_beauty_logo.svg.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/comcast.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/deliveroo-1.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/shopify-2.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/bounding-box.svg
Criteo div.mobile-left > div.logo > a > img
www.criteo.com/wp-content/themes/criteo2017/img/criteo-logo-orange.svg
Criteo logo div.row > div.col-12 > a.d-block > img.footer-logo
www.criteo.com/wp-content/themes/criteo2017/img/criteo-logo-orange.svg
div.container > div.row > div.customer-story-inner > img.mb-st-6 div.container > div.row > div.customer-story-inner > img.mb-st-6
www.criteo.com/wp-content/uploads/2025/03/aventon-seeklogo.com-2.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/PG_Logo_SVG.svg
li.nav-item > a.tab > div.icon > img.tab-icon li.nav-item > a.tab > div.icon > img.tab-icon
www.criteo.com/wp-content/uploads/2025/03/bento-retailers.svg
li.nav-item > a.tab > div.icon > img.tab-icon li.nav-item > a.tab > div.icon > img.tab-icon
www.criteo.com/wp-content/uploads/2025/03/bento-agencies.svg
li.nav-item > a.tab > div.icon > img.tab-icon li.nav-item > a.tab > div.icon > img.tab-icon
www.criteo.com/wp-content/uploads/2025/04/hp-advertisers-icon-1.svg
li.nav-item > a.tab > div.icon > img.tab-icon li.nav-item > a.tab > div.icon > img.tab-icon
www.criteo.com/wp-content/uploads/2025/03/bento-publishers.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
User Timing marks and measures 188 user timings
Avoid long main-thread tasks 20 long tasks found
Avoid non-composited animations 129 animated elements found
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 100 ms
Server Backend Latencies 210 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 0 ms
Avoid large layout shifts 1 layout shift found
INP breakdown
70

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Advertisers Increase brand visibility and sales div.slick-list > div.slick-track > li.nav-item > a.tab

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Advertisers Increase brand visibility and sales Retailers Control, scale, and m… div.container > div.content > div.pt-st-4 > ul#mobile-slider-tabs

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… div.cmp-wrapper > div#uc-main-dialog

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > div#page-modular > section#sID-0 > img.hero-bg-grid body.home > div#page-modular > section#sID-0 > img.hero-bg-grid
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
div.row > div.col-12 > a > img div.row > div.col-12 > a > img

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.container > div.banner-content > span.banner-right > a div.container > div.banner-content > span.banner-right > a
div.header-container > div#global-banner > div.container > a.overlay-link div.header-container > div#global-banner > div.container > a.overlay-link
div.slick-list > div.slick-track > div.solution > a.overlay-link div.slick-list > div.slick-track > div.solution > a.overlay-link
div.post-wrapper > article#post-417529 > div.background-wrapper > a.article-link div.post-wrapper > article#post-417529 > div.background-wrapper > a.article-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link
div.col-12 > div.social-links > div.social-icons > a div.col-12 > div.social-links > div.social-icons > a
div.col-12 > div.social-links > div.social-icons > a div.col-12 > div.social-links > div.social-icons > a
div.col-12 > div.social-links > div.social-icons > a div.col-12 > div.social-links > div.social-icons > a
div.col-12 > div.social-links > div.social-icons > a div.col-12 > div.social-links > div.social-icons > a
div.row > div.col-12 > div > a.d-block div.row > div.col-12 > div > a.d-block
div.container > div.row > div.col-12 > a div.container > div.row > div.col-12 > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Advertisers Increase brand visibility and sales ul#mobile-slider-tabs > div.slick-list > div.slick-track > li.nav-item
Success Stories div.col-12 > div.footer-menu > ul.mt-4 > li
Agencies div.col-12 > div.footer-menu > ul.mt-4 > li
Marketplace Performance Outcome div.col-12 > div.footer-menu > ul.mt-4 > li
Partners div.col-12 > div.footer-menu > ul.mt-4 > li
Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li
CCPA Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li
Website Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li
Do Not Sell or Share My Personal Information div.col-12 > div.footer-menu > ul.mt-4 > li
Cookie Management div.col-12 > div.footer-menu > ul.mt-4 > li
Privacy Guidelines for Clients and Publisher Partners div.col-12 > div.footer-menu > ul.mt-4 > li
Trust Center div.col-12 > div.footer-menu > ul.mt-4 > li
Security div.col-12 > div.footer-menu > ul.mt-4 > li
Reports & Research div.col-12 > div.footer-menu > ul.mt-4 > li
Blog div.col-12 > div.footer-menu > ul.mt-4 > li
Webinars div.col-12 > div.footer-menu > ul.mt-4 > li
Events div.col-12 > div.footer-menu > ul.mt-4 > li
Developers div.col-12 > div.footer-menu > ul.mt-4 > li
Terms and Conditions div.col-12 > div.footer-menu > ul.mt-4 > li
Legal Mentions div.col-12 > div.footer-menu > ul.mt-4 > li
Supply Partner Guidelines div.col-12 > div.footer-menu > ul.mt-4 > li
Advertising Guidelines div.col-12 > div.footer-menu > ul.mt-4 > li
Supported Platforms div.col-12 > div.footer-menu > ul.mt-4 > li
UK Modern Slavery Act div.col-12 > div.footer-menu > ul.mt-4 > li
Tax Strategy div.col-12 > div.footer-menu > ul.mt-4 > li
Careers div.col-12 > div.footer-menu > ul.mt-4 > li
Company div.col-12 > div.footer-menu > ul.mt-4 > li
Investors div.col-12 > div.footer-menu > ul.mt-4 > li
In the News div.col-12 > div.footer-menu > ul.mt-4 > li
Sustainability div.col-12 > div.footer-menu > ul.mt-4 > li
Diversity, Equity & Inclusion div.col-12 > div.footer-menu > ul.mt-4 > li
Contact Us div.col-12 > div.footer-menu > ul.mt-4 > li
Office Locations div.col-12 > div.footer-menu > ul.mt-4 > li
Retail Media div.col-12 > div.footer-menu > ul.mt-4 > li
Retargeting div.col-12 > div.footer-menu > ul.mt-4 > li
Customer Acquisition div.col-12 > div.footer-menu > ul.mt-4 > li
Display Advertising div.col-12 > div.footer-menu > ul.mt-4 > li
Customer Targeting div.col-12 > div.footer-menu > ul.mt-4 > li

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta head > meta

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
`<video>` elements contain a `<track>` element with `[kind="captions"]`
All heading elements contain content.
Uses ARIA roles only on compatible elements
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
Tables have different content in the summary attribute and `<caption>`.
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
92

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLAspect Ratio (Displayed)Aspect Ratio (Actual)
div.row > div.quote-wrapper > div.quote_author > img.mr-st-6 div.row > div.quote-wrapper > div.quote_author > img.mr-st-6
www.criteo.com/wp-content/uploads/2025/03/Adele-Nasr-Headshot.jpg64 x 64 (1.00)1086 x 974 (1.11)

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Access to XMLHttpRequest at 'https://tree-nation.com/track/web/195755' from origin 'https://www.criteo.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.
Failed to load resource: net::ERR_FAILED
Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
77

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > div#page-modular > section#sID-0 > img.hero-bg-grid body.home > div#page-modular > section#sID-0 > img.hero-bg-grid
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
div.row > div.col-12 > a > img div.row > div.col-12 > a > img

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Platform … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link
Solutions … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link
Capabilities … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link
Resources … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link
About … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link

To appear in search results, crawlers need access to your app.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
robots.txt is valid
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

79
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
68
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
92
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
77
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.20 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.97 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

112 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.28 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.16 s

Detailed Report

Audit breakdown by category with detailed findings.

79

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:17.848 source:map[column:27323 line:2 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:45.908 source:map[type:text value:[unattributed]]] map[reflowTime:0.842 source:map[column:3485 line:9 type:source-location url:https://www.criteo.com/wp-content/plugins/motionpage/assets/js/gsap/ScrollTrigger.min.js?ver=3.12.2 urlProvider:network]] map[reflowTime:18.43 source:map[column:49615 line:1 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:2.583 source:map[column:50335 line:1 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:0.197 source:map[column:50393 line:1 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:0.148 source:map[column:50457 line:1 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:2.585 source:map[column:49637 line:1 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:0.307 source:map[column:51395 line:1 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:1.355 source:map[column:84992 line:1 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:1.211 source:map[column:83946 line:1 type:source-location url:https://www.criteo.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:1.967 source:map[column:161148 line:0 type:source-location url:https://www.criteo.com/wp-content/themes/criteo2017/js/theme.min.js?ver=2026041656 urlProvider:network]] map[reflowTime:0.097 source:map[column:188056 line:0 type:source-location url:https://fast.wistia.com/player.js urlProvider:network]] map[reflowTime:0.674 source:map[column:227735 line:0 type:source-location url:https://fast.wistia.com/player.js urlProvider:network]] map[reflowTime:7.391 source:map[column:93988 line:0 type:source-location url:https://fast.wistia.com/assets/external/publicApi.js urlProvider:network]] map[reflowTime:1.426 source:map[column:93390 line:0 type:source-location url:https://fast.wistia.com/assets/external/publicApi.js urlProvider:network]] map[reflowTime:0.576 source:map[column:106629 line:0 type:source-location url:https://fast.wistia.com/assets/external/publicApi.js urlProvider:network]] map[reflowTime:0.158 source:map[column:13254 line:9 type:source-location url:https://www.criteo.com/wp-content/plugins/motionpage/assets/js/gsap/ScrollTrigger.min.js?ver=3.12.2 urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG
nodeLabel: body.home > div#page-modular > section#sID-0 > img.hero-bg-grid
path: 1,HTML,1,BODY,7,DIV,1,SECTION,0,IMG
selector: body.home > div#page-modular > section#sID-0 > img.hero-bg-grid
snippet: <img src="https://www.criteo.com/wp-content/uploads/2025/03/Homepage-Hero-bg.png" class="hero-bg-grid">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div.row > div.quote-wrapper > div.quote_author > img.mr-st-6 div.row > div.quote-wrapper > div.quote_author > img.mr-st-6
www.criteo.com/wp-content/uploads/2025/03/Adele-Nasr-Headshot.jpg76.9 KiB76.6 KiB
div.content-box-wrapp > div.content-box > div.tab-content-image > img div.content-box-wrapp > div.content-box > div.tab-content-image > img
www.criteo.com/wp-content/uploads/2025/03/hp-bento-advertisers-retail-media.png58.1 KiB48.8 KiB
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2026/02/Wine-Country-Logo-250.png15.6 KiB14.8 KiB
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/01/Represent_Black.png6.6 KiB6.5 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 211 ms
URLTime Spent
criteo.com/211 ms
www.criteo.com/0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Other3.2 s
Script Evaluation1.4 s
Style & Layout256 ms
Script Parsing & Compilation144 ms
Rendering97 ms
Parse HTML & CSS55 ms
Garbage Collection42 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 15.9 KiB
URLTransfer SizeEst Savings
www.criteo.com/wp-content/themes/criteo2017/js/select2.min.js45.2 KiB15.9 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
div.content-box-wrapp > div.content-box > div.tab-content-image > img div.content-box-wrapp > div.content-box > div.tab-content-image > img
www.criteo.com/wp-content/uploads/2025/03/hp-bento-advertisers-retail-media.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/01/Represent_Black.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-first div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-first
www.criteo.com/wp-content/uploads/2024/01/Represent_Black.png
div.content-box-wrapp > div.content-box > div.tab-content-image > img div.content-box-wrapp > div.content-box > div.tab-content-image > img
www.criteo.com/wp-content/uploads/2025/03/hp-bento-performance-media-4.svg
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2026/02/Wine-Country-Logo-250.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-first div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-first
www.criteo.com/wp-content/uploads/2026/02/Wine-Country-Logo-250.png
div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image
www.criteo.com/wp-content/uploads/2025/03/Group-1000004380.svg
div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image
www.criteo.com/wp-content/uploads/2025/03/Frame-1000004615.svg
div.row > div.col-12 > a > img div.row > div.col-12 > a > img
tree-nation.com/images/tracking/label-co2-website-white-en.png
div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image div.block-wrapper > div.block-inner-wrapper > div.img-wrapper > img.block-image
www.criteo.com/wp-content/uploads/2025/03/Group-1000004326.svg
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
www.criteo.com/wp-content/uploads/2024/05/Patch-Media-ss-logo.png
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-first div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-first
www.criteo.com/wp-content/uploads/2024/05/Patch-Media-ss-logo.png
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/09/WPP-Media_Wordmark_White.svg
div.content-box-wrapp > div.content-box > div.tab-content-logo > img div.content-box-wrapp > div.content-box > div.tab-content-logo > img
www.criteo.com/wp-content/uploads/2025/03/ysl_beauty_logo.svg.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/comcast.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/deliveroo-1.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/shopify-2.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/bounding-box.svg
Criteo div.left > div.logo > a > img
www.criteo.com/wp-content/themes/criteo2017/img/criteo-logo-orange.svg
Criteo logo div.row > div.col-12 > a.d-block > img.footer-logo
www.criteo.com/wp-content/themes/criteo2017/img/criteo-logo-orange.svg
div.container > div.row > div.customer-story-inner > img.mb-st-6 div.container > div.row > div.customer-story-inner > img.mb-st-6
www.criteo.com/wp-content/uploads/2025/03/aventon-seeklogo.com-2.svg
div.container > div > div.customers-logos > img div.container > div > div.customers-logos > img
www.criteo.com/wp-content/uploads/2025/03/PG_Logo_SVG.svg
li.nav-item > a.tab > div.icon > img.tab-icon li.nav-item > a.tab > div.icon > img.tab-icon
www.criteo.com/wp-content/uploads/2025/03/bento-retailers.svg
li.nav-item > a.tab > div.icon > img.tab-icon li.nav-item > a.tab > div.icon > img.tab-icon
www.criteo.com/wp-content/uploads/2025/03/bento-agencies.svg
li.nav-item > a.tab > div.icon > img.tab-icon li.nav-item > a.tab > div.icon > img.tab-icon
www.criteo.com/wp-content/uploads/2025/04/hp-advertisers-icon-1.svg
li.nav-item > a.tab > div.icon > img.tab-icon li.nav-item > a.tab > div.icon > img.tab-icon
www.criteo.com/wp-content/uploads/2025/03/bento-publishers.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

Max Potential First Input Delay 80 ms
Layout shift culprits
Optimize DOM size
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
User Timing marks and measures 9 user timings
Avoid long main-thread tasks 9 long tasks found
Avoid non-composited animations 132 animated elements found
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 100 ms
Server Backend Latencies 150 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 0 ms
INP breakdown
Avoid large layout shifts
68

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Advertisers Increase brand visibility and sales div.pt-st-4 > ul#mobile-slider-tabs > li.nav-item > a.tab
Retailers Control, scale, and maximize monetization div.pt-st-4 > ul#mobile-slider-tabs > li.nav-item > a.tab
Media Owners Connect to commerce demand & data div.pt-st-4 > ul#mobile-slider-tabs > li.nav-item > a.tab
Agencies Gain efficiencies and maximize ROI div.pt-st-4 > ul#mobile-slider-tabs > li.nav-item > a.tab

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Advertisers Increase brand visibility and sales Retailers Control, scale, and m… div.container > div.content > div.pt-st-4 > ul#mobile-slider-tabs

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… div.cmp-wrapper > div#uc-main-dialog

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > div#page-modular > section#sID-0 > img.hero-bg-grid body.home > div#page-modular > section#sID-0 > img.hero-bg-grid
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
div.row > div.col-12 > a > img div.row > div.col-12 > a > img

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.header-container > div#global-banner > div.container > a.overlay-link div.header-container > div#global-banner > div.container > a.overlay-link
div.slick-list > div.slick-track > div.solution > a.overlay-link div.slick-list > div.slick-track > div.solution > a.overlay-link
div.slick-list > div.slick-track > div.solution > a.overlay-link div.slick-list > div.slick-track > div.solution > a.overlay-link
div.slick-list > div.slick-track > div.solution > a.overlay-link div.slick-list > div.slick-track > div.solution > a.overlay-link
div.slick-list > div.slick-track > div.solution > a.overlay-link div.slick-list > div.slick-track > div.solution > a.overlay-link
div.post-wrapper > article#post-417529 > div.background-wrapper > a.article-link div.post-wrapper > article#post-417529 > div.background-wrapper > a.article-link
div.post-wrapper > article#post-400042 > div.background-wrapper > a.article-link div.post-wrapper > article#post-400042 > div.background-wrapper > a.article-link
div.post-wrapper > article#post-408017 > div.background-wrapper > a.article-link div.post-wrapper > article#post-408017 > div.background-wrapper > a.article-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.visible-link
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link
div.col-lg-3 > div.social-links > div.social-icons > a div.col-lg-3 > div.social-links > div.social-icons > a
div.col-lg-3 > div.social-links > div.social-icons > a div.col-lg-3 > div.social-links > div.social-icons > a
div.col-lg-3 > div.social-links > div.social-icons > a div.col-lg-3 > div.social-links > div.social-icons > a
div.col-lg-3 > div.social-links > div.social-icons > a div.col-lg-3 > div.social-links > div.social-icons > a
div.row > div.col-12 > div > a.d-block div.row > div.col-12 > div > a.d-block
div.container > div.row > div.col-12 > a div.container > div.row > div.col-12 > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
resources div.row > div.additional-notes > span.note > a

These are opportunities to improve the legibility of your content.

Tables and lists

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Advertisers Increase brand visibility and sales div.content > div.pt-st-4 > ul#mobile-slider-tabs > li.nav-item
Retailers Control, scale, and maximize monetization div.content > div.pt-st-4 > ul#mobile-slider-tabs > li.nav-item
Media Owners Connect to commerce demand & data div.content > div.pt-st-4 > ul#mobile-slider-tabs > li.nav-item
Agencies Gain efficiencies and maximize ROI div.content > div.pt-st-4 > ul#mobile-slider-tabs > li.nav-item
Success Stories div.col-12 > div.footer-menu > ul.mt-4 > li
Agencies div.col-12 > div.footer-menu > ul.mt-4 > li
Marketplace Performance Outcome div.col-12 > div.footer-menu > ul.mt-4 > li
Partners div.col-12 > div.footer-menu > ul.mt-4 > li
Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li
CCPA Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li
Website Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li
Do Not Sell or Share My Personal Information div.col-12 > div.footer-menu > ul.mt-4 > li
Cookie Management div.col-12 > div.footer-menu > ul.mt-4 > li
Privacy Guidelines for Clients and Publisher Partners div.col-12 > div.footer-menu > ul.mt-4 > li
Trust Center div.col-12 > div.footer-menu > ul.mt-4 > li
Security div.col-12 > div.footer-menu > ul.mt-4 > li
Reports & Research div.col-12 > div.footer-menu > ul.mt-4 > li
Blog div.col-12 > div.footer-menu > ul.mt-4 > li
Webinars div.col-12 > div.footer-menu > ul.mt-4 > li
Events div.col-12 > div.footer-menu > ul.mt-4 > li
Developers div.col-12 > div.footer-menu > ul.mt-4 > li
Terms and Conditions div.col-12 > div.footer-menu > ul.mt-4 > li
Legal Mentions div.col-12 > div.footer-menu > ul.mt-4 > li
Supply Partner Guidelines div.col-12 > div.footer-menu > ul.mt-4 > li
Advertising Guidelines div.col-12 > div.footer-menu > ul.mt-4 > li
Supported Platforms div.col-12 > div.footer-menu > ul.mt-4 > li
UK Modern Slavery Act div.col-12 > div.footer-menu > ul.mt-4 > li
Tax Strategy div.col-12 > div.footer-menu > ul.mt-4 > li
Careers div.col-12 > div.footer-menu > ul.mt-4 > li
Company div.col-12 > div.footer-menu > ul.mt-4 > li
Investors div.col-12 > div.footer-menu > ul.mt-4 > li
In the News div.col-12 > div.footer-menu > ul.mt-4 > li
Sustainability div.col-12 > div.footer-menu > ul.mt-4 > li
Diversity, Equity & Inclusion div.col-12 > div.footer-menu > ul.mt-4 > li
Contact Us div.col-12 > div.footer-menu > ul.mt-4 > li
Office Locations div.col-12 > div.footer-menu > ul.mt-4 > li
Retail Media div.col-12 > div.footer-menu > ul.mt-4 > li
Retargeting div.col-12 > div.footer-menu > ul.mt-4 > li
Customer Acquisition div.col-12 > div.footer-menu > ul.mt-4 > li
Display Advertising div.col-12 > div.footer-menu > ul.mt-4 > li
Customer Targeting div.col-12 > div.footer-menu > ul.mt-4 > li

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta head > meta

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
EN div.right > div.dropdown > div.dropdown-wrapper > a#language-dropdown-trigger
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
`<video>` elements contain a `<track>` element with `[kind="captions"]`
All heading elements contain content.
Uses ARIA roles only on compatible elements
Identical links have the same purpose.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
Tables have different content in the summary attribute and `<caption>`.
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
92

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLAspect Ratio (Displayed)Aspect Ratio (Actual)
div.row > div.quote-wrapper > div.quote_author > img.mr-st-6 div.row > div.quote-wrapper > div.quote_author > img.mr-st-6
www.criteo.com/wp-content/uploads/2025/03/Adele-Nasr-Headshot.jpg64 x 64 (1.00)1086 x 974 (1.11)

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Access to XMLHttpRequest at 'https://tree-nation.com/track/web/195755' from origin 'https://www.criteo.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.
Failed to load resource: net::ERR_FAILED
Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
77

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.criteo.com/go/Learn more

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > div#page-modular > section#sID-0 > img.hero-bg-grid body.home > div#page-modular > section#sID-0 > img.hero-bg-grid
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide
div.row > div.col-12 > a > img div.row > div.col-12 > a > img

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Platform … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link
Solutions … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link
Capabilities … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link
Resources … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link
About … div.mobile-mega-menu > ul#mobile-menu > li.main-menu-item > a.main-menu-item-link

To appear in search results, crawlers need access to your app.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
robots.txt is valid
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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