Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.DLandmark StructureAction9 landmarksFIX
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Learn more ▾ ▴
The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.
Source: WAI-ARIA / WCAG 2.4.1
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
DAlt Text QualityAction8 of 45 images have issuesFIX
| Issue | Count |
|---|---|
| missing | 8 image(s) |
| too long | 2 image(s) |
Images without alt text are invisible to screen readers.
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Learn more ▾ ▴
WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.
Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report
An image inside a link with no alt creates an empty link.
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Learn more ▾ ▴
An <a><img></a> with no img alt is the worst-case for accessibility: AT announces the link but can't describe where it goes. Either add alt to the image OR add aria-label to the link.
Source: WCAG 2.1 SC 2.4.4
FLink & Button QualityAction54 issue(s) across 254 links and 13 buttonsFIX
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| # | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: # | |||
| https://www.criteo.com/news/press-releas… | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/go/ | Criteo GO … | new tab | Add '(opens in new tab)' to text |
| https://www.criteo.com/blog/introducing-… | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/blog/whats-next-f… | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/blog/cross-channe… | (empty) | empty | Add link text or aria-label |
| https://academy.criteo.com/ | (empty) | empty | Add link text or aria-label |
| http://criteo.investorroom.com/ | Investors … | new tab | Add '(opens in new tab)' to text |
| https://careers.criteo.com/en/working-at… | Diversity, Equity and Inclusio… | new tab | Add '(opens in new tab)' to text |
| https://careers.criteo.com/en/ | Careers … | new tab | Add '(opens in new tab)' to text |
| https://careers.criteo.com/en/jobs/ | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/go/ | Criteo GO … | new tab | Add '(opens in new tab)' to text |
| http://criteo.investorroom.com/ | Investors … | new tab | Add '(opens in new tab)' to text |
| https://careers.criteo.com/en/working-at… | Diversity, Equity and Inclusio… | new tab | Add '(opens in new tab)' to text |
| https://careers.criteo.com/en/ | Careers … | new tab | Add '(opens in new tab)' to text |
| #tab-0-bento | Advertisers … | img no alt | Add alt attribute to the image |
| #tab-1-bento | Retailers … | img no alt | Add alt attribute to the image |
| #tab-2-bento | Media Owners … | img no alt | Add alt attribute to the image |
| #tab-3-bento | Agencies … | img no alt | Add alt attribute to the image |
| https://www.criteo.com/go/ | Criteo GO | new tab | Add '(opens in new tab)' to text |
| /solutions/ad-trust-and-safety/ | (empty) | empty | Add link text or aria-label |
| /solutions/addressability/ | (empty) | empty | Add link text or aria-label |
| /solutions/customer-acquisition/ | (empty) | empty | Add link text or aria-label |
| /solutions/customer-retention/ | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/solutions/go-camp… | (empty) | empty | Add link text or aria-label |
| /solutions/retail-media-platform/ | (empty) | empty | Add link text or aria-label |
| /solutions/audiences/ | (empty) | empty | Add link text or aria-label |
| /solutions/criteo-dynamic-retargeting/ | (empty) | empty | Add link text or aria-label |
| /solutions/video-advertising/ | (empty) | empty | Add link text or aria-label |
| /solutions/ad-trust-and-safety/ | (empty) | empty | Add link text or aria-label |
| /solutions/addressability/ | (empty) | empty | Add link text or aria-label |
| /solutions/customer-acquisition/ | (empty) | empty | Add link text or aria-label |
| /solutions/customer-retention/ | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/solutions/go-camp… | (empty) | empty | Add link text or aria-label |
| /solutions/retail-media-platform/ | (empty) | empty | Add link text or aria-label |
| /solutions/audiences/ | (empty) | empty | Add link text or aria-label |
| /solutions/criteo-dynamic-retargeting/ | (empty) | empty | Add link text or aria-label |
| /solutions/video-advertising/ | (empty) | empty | Add link text or aria-label |
| /solutions/ad-trust-and-safety/ | (empty) | empty | Add link text or aria-label |
| /solutions/addressability/ | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/success-stories/w… | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/success-stories/p… | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/success-stories/r… | (empty) | empty | Add link text or aria-label |
| /technology/product-recommendations/ | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Product Recommendations | |||
| /technology/product-recommendations/ | (empty) | empty | Add link text or aria-label |
| https://www.criteo.com/technology/commer… | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Commerce Ai | |||
| https://www.criteo.com/technology/commer… | (empty) | empty | Add link text or aria-label |
| /technology/predictive-bidding/ | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Predictive Bidding | |||
| /technology/predictive-bidding/ | (empty) | empty | Add link text or aria-label |
| /technology/shopper-graph/ | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Shopper Graph | |||
| /technology/shopper-graph/ | (empty) | empty | Add link text or aria-label |
| /technology/dco/ | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Dco | |||
| /technology/dco/ | (empty) | empty | Add link text or aria-label |
| https://go.criteo.com/en/coresight/ | Get the free report | new tab | Add '(opens in new tab)' to text |
| https://go.criteo.com/en/coresight/ | (empty) | empty | Add link text or aria-label |
| http://experiences.criteo.com/onsite-dis… | Learn more now | new tab | Add '(opens in new tab)' to text |
| http://experiences.criteo.com/onsite-dis… | (empty) | empty | Add link text or aria-label |
| https://academy.criteo.com/ | Get started | new tab | Add '(opens in new tab)' to text |
| https://academy.criteo.com/ | (empty) | empty | Add link text or aria-label |
| https://careers.criteo.com/en/ | See all jobs | new tab | Add '(opens in new tab)' to text |
| https://www.linkedin.com/company/criteo | (empty) | empty | Add link text or aria-label |
| https://www.youtube.com/user/CriteoOffic… | (empty) | empty | Add link text or aria-label |
| https://twitter.com/criteo | (empty) | empty | Add link text or aria-label |
| https://www.facebook.com/GoCriteo | (empty) | empty | Add link text or aria-label |
| https://www.linkedin.com/company/criteo | (empty) | empty | Add link text or aria-label |
| https://www.youtube.com/user/CriteoOffic… | (empty) | empty | Add link text or aria-label |
| https://twitter.com/criteo | (empty) | empty | Add link text or aria-label |
| https://www.facebook.com/GoCriteo | (empty) | empty | Add link text or aria-label |
| (empty) | empty | Add link text or aria-label | |
| https://tree-nation.com/profile/impact/c… | (empty) | empty | Add link text or aria-label |
| /go/ | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Go | |||
Links without text are announced as raw URLs by screen readers.
https://www.criteo.com/news/press-releases/2026/03/criteo-expands-go-with-ful…; https://www.criteo.com/blog/introducing-agentic-audiences/; https://www.criteo.com/blog/whats-next-for-retail-media-a-2026-outlook/; https://www.criteo.com/blog/cross-channel-marketing-strategies-for-2026-a-pra…; https://academy.criteo.com/; https://careers.criteo.com/en/jobs/; /solutions/ad-trust-and-safety/; /solutions/addressability/; /solutions/customer-acquisition/; /solutions/customer-retention/ (+37 more)
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Source: WCAG 2.1 SC 2.4.4
Generic link text like 'click here' doesn't describe the destination.
# ("Learn more"); /technology/product-recommendations/ ("Learn more"); https://www.criteo.com/technology/commerce-ai/ ("Learn more"); /technology/predictive-bidding/ ("Learn more"); /technology/shopper-graph/ ("Learn more"); /technology/dco/ ("Learn more"); /go/ ("Learn more")
Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.
Learn more ▾ ▴
Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.
Source: WCAG 2.4.4 / Google Search Central
Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.
a[href="#tab-0-bento"]; a[href="#tab-1-bento"]; a[href="#tab-2-bento"]; a[href="#tab-3-bento"]
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Source: WCAG 2.1 SC 2.4.4
Add '(opens in new tab)' to link text or aria-label.
https://www.criteo.com/go/; http://criteo.investorroom.com/; https://careers.criteo.com/en/working-at-criteo/diversity-inclusion/; https://careers.criteo.com/en/; https://www.criteo.com/go/; http://criteo.investorroom.com/; https://careers.criteo.com/en/working-at-criteo/diversity-inclusion/; https://careers.criteo.com/en/; https://www.criteo.com/go/; https://go.criteo.com/en/coresight/ (+3 more)
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
DFavicon & BrandingAction4 icon(s) detectedFIX
DWeb ManifestActionNot foundFIX
No web manifest found.
DPrint StylesheetActionNo print stylesFIX
B404 Error PageHTTP 404, custom pageREVIEW
BDark Mode SupportDark mode detectedREVIEW
Detection limited to meta tags and inline styles.
CLighthouse Accessibility AuditsActionScore 70/100 — 7 failing, 25 passedREVIEW
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
ARIA
Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Advertisers
Increase brand visibility and sales div.slick-list > div.slick-track > li.nav-item > a.tab |
Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Advertisers
Increase brand visibility and sales
Retailers
Control, scale, and m… div.container > div.content > div.pt-st-4 > ul#mobile-slider-tabs |
ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.
Informational: a Permissions-Policy directive showing feature -> allowed origins.
Source: MDN Permissions-Policy
| Failing Elements |
|---|
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… div.cmp-wrapper > div#uc-main-dialog |
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Names and labels
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
body.home > div#page-modular > section#sID-0 > img.hero-bg-grid body.home > div#page-modular > section#sID-0 > img.hero-bg-grid |
div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide div.background-wrapper-inner > div.post-inner > div.post-logo > img.logo-slide |
div.row > div.col-12 > a > img div.row > div.col-12 > a > img |
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.container > div.banner-content > span.banner-right > a div.container > div.banner-content > span.banner-right > a |
div.header-container > div#global-banner > div.container > a.overlay-link div.header-container > div#global-banner > div.container > a.overlay-link |
div.slick-list > div.slick-track > div.solution > a.overlay-link div.slick-list > div.slick-track > div.solution > a.overlay-link |
div.post-wrapper > article#post-417529 > div.background-wrapper > a.article-link div.post-wrapper > article#post-417529 > div.background-wrapper > a.article-link |
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link |
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link |
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link |
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link |
div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link div.container > div.technologies-wrapper > div.content-box-wrapp > a.overlay-link |
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link |
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link |
div.row > div.col-12 > div.inner-block > a.overlay-link div.row > div.col-12 > div.inner-block > a.overlay-link |
div.col-12 > div.social-links > div.social-icons > a div.col-12 > div.social-links > div.social-icons > a |
div.col-12 > div.social-links > div.social-icons > a div.col-12 > div.social-links > div.social-icons > a |
div.col-12 > div.social-links > div.social-icons > a div.col-12 > div.social-links > div.social-icons > a |
div.col-12 > div.social-links > div.social-icons > a div.col-12 > div.social-links > div.social-icons > a |
div.row > div.col-12 > div > a.d-block div.row > div.col-12 > div > a.d-block |
div.container > div.row > div.col-12 > a div.container > div.row > div.col-12 > a |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Tables and lists
Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Advertisers
Increase brand visibility and sales ul#mobile-slider-tabs > div.slick-list > div.slick-track > li.nav-item |
Success Stories div.col-12 > div.footer-menu > ul.mt-4 > li |
Agencies div.col-12 > div.footer-menu > ul.mt-4 > li |
Marketplace Performance Outcome div.col-12 > div.footer-menu > ul.mt-4 > li |
Partners div.col-12 > div.footer-menu > ul.mt-4 > li |
Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li |
CCPA Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li |
Website Privacy Policy div.col-12 > div.footer-menu > ul.mt-4 > li |
Do Not Sell or Share My Personal Information div.col-12 > div.footer-menu > ul.mt-4 > li |
Cookie Management div.col-12 > div.footer-menu > ul.mt-4 > li |
Privacy Guidelines for Clients and Publisher Partners div.col-12 > div.footer-menu > ul.mt-4 > li |
Trust Center div.col-12 > div.footer-menu > ul.mt-4 > li |
Security div.col-12 > div.footer-menu > ul.mt-4 > li |
Reports & Research div.col-12 > div.footer-menu > ul.mt-4 > li |
Blog div.col-12 > div.footer-menu > ul.mt-4 > li |
Webinars div.col-12 > div.footer-menu > ul.mt-4 > li |
Events div.col-12 > div.footer-menu > ul.mt-4 > li |
Developers div.col-12 > div.footer-menu > ul.mt-4 > li |
Terms and Conditions div.col-12 > div.footer-menu > ul.mt-4 > li |
Legal Mentions div.col-12 > div.footer-menu > ul.mt-4 > li |
Supply Partner Guidelines div.col-12 > div.footer-menu > ul.mt-4 > li |
Advertising Guidelines div.col-12 > div.footer-menu > ul.mt-4 > li |
Supported Platforms div.col-12 > div.footer-menu > ul.mt-4 > li |
UK Modern Slavery Act div.col-12 > div.footer-menu > ul.mt-4 > li |
Tax Strategy div.col-12 > div.footer-menu > ul.mt-4 > li |
Careers div.col-12 > div.footer-menu > ul.mt-4 > li |
Company div.col-12 > div.footer-menu > ul.mt-4 > li |
Investors div.col-12 > div.footer-menu > ul.mt-4 > li |
In the News div.col-12 > div.footer-menu > ul.mt-4 > li |
Sustainability div.col-12 > div.footer-menu > ul.mt-4 > li |
Diversity, Equity & Inclusion div.col-12 > div.footer-menu > ul.mt-4 > li |
Contact Us div.col-12 > div.footer-menu > ul.mt-4 > li |
Office Locations div.col-12 > div.footer-menu > ul.mt-4 > li |
Retail Media div.col-12 > div.footer-menu > ul.mt-4 > li |
Retargeting div.col-12 > div.footer-menu > ul.mt-4 > li |
Customer Acquisition div.col-12 > div.footer-menu > ul.mt-4 > li |
Display Advertising div.col-12 > div.footer-menu > ul.mt-4 > li |
Customer Targeting div.col-12 > div.footer-menu > ul.mt-4 > li |
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Best practices
Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.
Informational: a Permissions-Policy directive showing feature -> allowed origins.
Source: MDN Permissions-Policy
| Failing Elements |
|---|
head > meta head > meta |
These items highlight common accessibility best practices.
A+Heading Hierarchy6 headingsPASS
- H1 Make every commerce moment smarter.
- H2 Engage shoppers across their entire journey
- H2 See the results we helped others achieve
- H2 Our Award-winning Technology
- H2 Stay in the know on all things commerce media
- H2 Turn ads into commerce moments with the Commerce Media Platform
AForm Accessibility1 of 3 controls have issuesPASS
| Control | Type | Label | Method |
|---|---|---|---|
| #s | text | Search for: | for/id |
| #search-mobile | text | Search for: | for/id |
| #searchsubmit | submit | (none) | none |
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
<input type="submit" name="submit" id="searchsubmit">
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Source: WCAG 2.1 SC 3.3.2
A+Color Contrast (Screenshot)20 text elements analyzed, 0 fail WCAG AAPASS
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 Make every commerce … | 8.81:1 | 3.0:1 | #000000 | #A6A8AB | Pass |
| h2 Engage shoppers acro… | 8.81:1 | 3.0:1 | #000000 | #A6A8AB | Pass |
| h2 See the results we h… | 8.81:1 | 3.0:1 | #000000 | #A6A8AB | Pass |
| h2 Our Award-winning Te… | 8.81:1 | 3.0:1 | #000000 | #A6A8AB | Pass |
| h2 Stay in the know on … | 8.81:1 | 3.0:1 | #000000 | #A6A8AB | Pass |
| h2 Turn ads into commer… | 8.81:1 | 3.0:1 | #000000 | #A6A8AB | Pass |
| title The Global Commerce … | 8.81:1 | 4.5:1 | #000000 | #A6A8AB | Pass |
| span Meet | 8.81:1 | 4.5:1 | #000000 | #A6A8AB | Pass |
| b Criteo GO | 8.81:1 | 3.0:1 | #000000 | #A6A8AB | Pass |
| span : smarter advertisin… | 8.81:1 | 4.5:1 | #000000 | #A6A8AB | Pass |
| span Learn more | 8.81:1 | 4.5:1 | #000000 | #A6A8AB | Pass |
| a Contact Sales | 8.81:1 | 4.5:1 | #000000 | #A6A8AB | Pass |
| span Open mobile menu | 8.33:1 | 4.5:1 | #000000 | #A1A3A9 | Pass |
| span Platform | 8.81:1 | 4.5:1 | #000000 | #A6A8AB | Pass |
| span Platform | 8.41:1 | 4.5:1 | #000000 | #A2A4A8 | Pass |
| span Commerce Media Platf… | 8.30:1 | 4.5:1 | #000000 | #A1A3A6 | Pass |
| span The connected commer… | 7.72:1 | 4.5:1 | #000000 | #9B9DA0 | Pass |
| span Commerce Growth | 7.28:1 | 4.5:1 | #000000 | #97989B | Pass |
| span For marketers & agen… | 7.17:1 | 4.5:1 | #000000 | #95979A | Pass |
| span Criteo GO | 7.17:1 | 4.5:1 | #000000 | #95979A | Pass |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.