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https://criteo.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.criteo.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://criteo.com Canonical https://www.criteo.com/ Match Self-referencing (correct)
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: The Global Commerce Intelligence Platform
Info::
Title length (41 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"The Global Commerce Intelligence Platform"

41 characters Optimal ✓
Title: The Global Commerce Intelligence Platform
H1: Make every commerce moment smarter.
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
2943 words, Very Difficult
PASS
2943 words, Very Difficult
Info::
Page has 2943 words — good depth for search engines
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 20)
2943 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 20

Text-to-HTML Ratio

4% text 96% HTML

19 KB / 533 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
45 images, 45 descriptive filenames
PASS
45 images, 45 descriptive filenames
Info::
All images have descriptive filenames
Info::
8 image(s) missing alt text — see Accessibility tab
45 descriptive
0 hash-based
0 generic
45 total
FilenameQualityAltIssues
Homepage-Hero-bg.pngdescriptive✗1
Wine-Country-Logo-250.pngdescriptive✗1
Wine-Country-Logo-250.pngdescriptive✗1
Patch-Media-ss-logo.pngdescriptive✗1
Patch-Media-ss-logo.pngdescriptive✗1
Represent_Black.pngdescriptive✗1
Represent_Black.pngdescriptive✗1
label-co2-website-white-en.pngdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

VideoObject Eligible

Video rich results

Detected schema types

VideoObject json-ld → Video rich results
4/4 required · 3/3 recommended
Required fields (Google)
  • name — Required — used as the carousel title
  • description — Required for any video rich result
  • thumbnailUrl — Required for the video thumbnail
  • uploadDate — Required for date display
Recommended fields
  • contentUrl — Lets Google index the actual video bytes
  • duration — Shows duration in the carousel
  • embedUrl — Enables in-SERP playback
Google's spec for this type
Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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