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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Structured Data
Action
4 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
4 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://www.schema.org Expected: https://schema.org
Warning::
Missing required property "author" for Article
The "author" property is required for the Article schema type.
Warning::
Missing required property "datePublished" for Article
The "datePublished" property is required for the Article schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for Article
Adding "dateModified" can improve how search engines display your content.
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
4 JSON-LD blocks found
URL: http://www.schema.org

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The "author" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "datePublished" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Corporation
6 properties Valid
Missing or invalid @context
{
  "@context": "http://www.schema.org",
  "@type": "Corporation",
  "@id": "https://www.paypal.com/us/#corporation",
  "url": "https://www.paypal.com/us/",
  "logo": "https://www.paypalobjects.com/webstatic/i/logo/rebrand/ppcom.png",
  "name": "PayPal"
}
Block 2 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://www.paypal.com/us/#website",
  "@type": "WebSite",
  "inLanguage": "us",
  "url": "https://www.paypal.com/us/",
  "name": "PayPal"
}
Block 3 : WebPage
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://www.paypal.com/us/home#webpage",
  "name": "Pay, Send and Save Money with PayPal",
  "inLanguage": "us",
  "image": {
    "@type": "ImageObject",
    "@id": "https://www.paypalobjects.com/marketing/web23/us/en/ppe/homepage-consumer/meta_size-all_v1.jpg#primaryimage",
    "url": "https://www.paypalobjects.com/marketing/web23/us/en/ppe/homepage-consumer/meta_size-all_v1.jpg"
  },
  "isPartOf": {
    "@id": "https://www.paypal.com/us/#website"
  },
  "primaryImageOfPage": {
    "@id": "https://www.paypalobjects.com/marketing/web23/us/en/ppe/homepage-consumer/meta_size-all_v1.jpg#primaryimage"
  }
}
Block 4 : Article
9 properties Valid
Missing required property: author
Missing required property: datePublished
{
  "@context": "https://schema.org",
  "@type": "Article",
  "@id": "https://www.paypal.com/us/home#article",
  "isPartOf": {
    "@id": "https://www.paypal.com/us/home#website"
  },
  "mainEntityOfPage": "https://www.paypal.com/us/home#website",
  "image": {
    "@id": "https://www.paypalobjects.com/marketing/web23/us/en/ppe/homepage-consumer/meta_size-all_v1.jpg#primaryimage"
  },
  "headline": "Pay, Send and Save Money with PayPal",
  "description": "From paying friends to saving money or getting cash back when you shop, explore what the new PayPal app has to offer.",
  "publisher": {
    "@id": "https://www.paypal.com/us/#corporation"
  }
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

80/100

Site name appears as

Page titlePayPal US
og:site_name—
twitter:site@paypal
Organization.namePayPal

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

www.paypal.com

Pay, Send and Save Money with PayPal | PayPal US

From paying friends to saving money or getting cash back when you shop, explore what the new PayPal app has to offer.

WWW.PAYPAL.COM

Pay, Send and Save Money with PayPal | PayPal US

From paying friends to saving money or getting cash back when you shop, explore what the new PayPal app has to offer.

Pay, Send and Save Money with PayPal | PayPal US

www.paypal.com

www.paypal.com

Pay, Send and Save Money with PayPal | PayPal US

From paying friends to saving money or getting cash back when you shop, explore what the new PayPal app has to offer.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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