SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
BImage SEO6 images, 1 descriptive filenamesREVIEW
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
CSchema Markup AuditAction4 schema types detectedREVIEW
Rich result eligibility
Sitelinks search box
Article rich results
Missing: author, datePublished
Detected schema types
Corporation json-ld 0/0 required
WebSite json-ld → Sitelinks search box2/2 required · 0/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
WebPage json-ld 0/0 required
Article json-ld → Article rich results2/4 required · 1/2 recommended
Required fields (Google)
- headline — Required — used as the rich result title
- image — Required for top-stories carousel eligibility
- author — Add an author Person or Organization with name Required by Google's E-E-A-T guidelines
- datePublished — Add datePublished in ISO 8601 format Required for time-sensitive rich results
Recommended fields
- dateModified — Add dateModified when the article is edited Signals freshness to the news algorithm
- description — Used as the result snippet
Adding these recommended fields improves chances of getting Sitelinks search box in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Your Article structured data is missing required fields for Google's Article rich results. Without these, the page won't qualify for rich results.
Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.
Source: Google Search Central
A+Canonical URLProperly configuredPASS
A+Meta TagsTitle optimizedPASS
"Pay, Send and Save Money with PayPal | PayPal US"
AContent Depth1713 words, Fairly DifficultPASS
Good depth
Reading level
Grade 9
Text-to-HTML Ratio
10 KB / 448 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
AInternal Links107 internal, 10 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /us/webapps/mpp/account-selection | 2 |
| 2 | https://www.paypal.com/us/digital-wallet/send-receive-money/request-money | 2 |
| 3 | /us/enterprise | 2 |
| 4 | https://www.paypal.com/us/digital-wallet/ways-to-pay/buy-now-pay-later | 2 |
| 5 | https://www.paypal.com/us/legalhub/paypal/pp-rewards-program-tnc | 2 |
| 6 | /us/digital-wallet/how-paypal-works | 2 |
| 7 | https://www.paypal.com/us/campaign/ppdc-debit-5per-cashback-category-tnc | 2 |
| 8 | /us/cshelp/personal | 2 |
| 9 | /us/brc/ | 1 |
| 10 | /us/webapps/mpp/shopping-selection | 1 |
Top External Domains
| Domain | Links |
|---|---|
| developer.paypal.com | 2 |
| about.pypl.com | 2 |
| newsroom.paypal-corp.com | 1 |
| careers.pypl.com | 1 |
| investor.pypl.com | 1 |
| www.synchronycredit.com | 1 |
| www.synchronybankterms.com | 1 |
| paypal.com | 1 |
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.