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https://smh.com.au

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
87
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.smh.com.au/assets/smh.png
Info::
og:title is long (67 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 67 chars Expected: 25–60 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: https://www.smh.com.au/assets/smh.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 67 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

smh.com.au

Australian Breaking News Headlines & World News Online | SMH.com.au

Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifestyle, and technology news.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Australian Breaking News Headlines & World News Online | SMH.com.au
  • twitter:description — Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifes...
  • twitter:image — falling back from og:image

SMH.COM.AU

Australian Breaking News Headlines & World News Online | SMH.com.au

Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifestyle, and technology news.

Preview quality · Facebook B · 80/100

Title will be truncated (67 chars / 60 max)

  • og:title — Australian Breaking News Headlines & World News Online | SMH.com.au
  • og:description — Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifes...
  • og:image — https://www.smh.com.au/assets/smh.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.smh.com.au/
  • og:site_name — The Sydney Morning Herald

  • Title will be truncated on Facebook (67 chars, max 60)

    → Shorten og:title to ≤60 characters

  • og:image is below recommended size (1200×628)

    → Upload an image ≥1200×630 for the large preview card

Australian Breaking News Headlines & World News Online | SMH.com.au

smh.com.au

Preview quality · LinkedIn A+ · 100/100
  • og:title — Australian Breaking News Headlines & World News Online | SMH.com.au
  • og:description — Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifes...
  • og:image — https://www.smh.com.au/assets/smh.png

smh.com.au

Australian Breaking News Headlines & World News Online | SMH.com.au

Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifestyle, and technology news.

Preview quality · Slack A+ · 100/100
  • og:title — Australian Breaking News Headlines & World News Online | SMH.com.au
  • og:description — Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifes...
  • og:image — https://www.smh.com.au/assets/smh.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

56/100

Site name appears as

Page titleLoading 3rd party ad content
og:site_nameThe Sydney Morning Herald
twitter:site@smh
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
8 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "name": "Australian Breaking News Headlines & World News Online | SMH.com.au",
  "publisher": {
    "@type": "Organization",
    "logo": {
      "@type": "ImageObject",
      "height": "628",
      "url": "https://www.smh.com.au/assets/smh.png",
      "width": "1200"
    },
    "name": "The Sydney Morning Herald"
  },
  "thumbnailUrl": "https://www.smh.com.au/assets/smh.png",
  "isAccessibleForFree": true,
  "hasPart": {
    "@type": "WebPageElement",
    "isAccessibleForFree": false,
    "cssSelector": ".paywall"
  },
  "isPartOf": {
    "@type": [
      "CreativeWork",
      "Product"
    ],
    "name": "The Sydney Morning Herald",
    "productID": "smh.com.au:webonly"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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