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https://www.mullvad.net

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

67/100

Site name appears as

Page titleMullvad Logo
og:site_nameMullvad VPN
twitter:site—
Organization.nameMullvad

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

8/15

has name + url

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

www.mullvad.net

Mullvad VPN - Privacy is for the people

Free the internet from mass surveillance and censorship. Fight for privacy with Mullvad VPN and Mullvad Browser.

WWW.MULLVAD.NET

Mullvad VPN - Privacy is for the people

Free the internet from mass surveillance and censorship. Fight for privacy with Mullvad VPN and Mullvad Browser.

Mullvad VPN - Privacy is for the people

www.mullvad.net

www.mullvad.net

Mullvad VPN - Privacy is for the people

Free the internet from mass surveillance and censorship. Fight for privacy with Mullvad VPN and Mullvad Browser.

A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Mullvad",
  "alternateName": "Mullvad VPN",
  "url": "https://mullvad.net",
  "sameAs": [
    "https://www.x.com/mullvadnet",
    "https://mastodon.online/@mullvadnet",
    "https://github.com/mullvad"
  ],
  "email": "support@mullvadvpn.net"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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