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https://www.mullvad.net

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Content Depth
564 words, Fairly Difficult
REVIEW
564 words, Fairly Difficult
Info::
Page has 564 words of content
Info::
Reading level: Fairly Difficult (grade 10)
564 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 10

Text-to-HTML Ratio

6% text 94% HTML

3 KB / 61 KB

A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://mullvad.net
Warning::
Canonical does not match final URL (https://mullvad.net/en)
Info::
Canonical target returns 302
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://www.mullvad.net Canonical https://mullvad.net Match Points to a different page Target 302 ✓
A
Meta Tags
Title: 12 chars
PASS
Title: 12 chars
Info::
Page title is set
Got: Mullvad Logo
Warning::
Title is only 12 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Mullvad Logo"

12 characters Too short
Title: Mullvad Logo
H1: Privacy is for the people
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Image SEO
2 images, 2 descriptive filenames
PASS
2 images, 2 descriptive filenames
Info::
All images have descriptive filenames
2 descriptive
0 hash-based
0 generic
2 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 1/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Add a logo URL (square, ≥112px) Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • moderate

    LocalBusiness

    Page describes a local business (address element) — add LocalBusiness schema

    Eligible for the local pack and Google Maps results

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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